Imagine your bellwether program stepping into a modern search arena with a glossy tri-fold and a storied reputation, ready to battle any challenger. Across the ring rolls a robotic rival as “The Imperial March” blares over the speakers. The ref signals start; a blinding spotlight from the robot makes your program vanish from view. The…
Read MoreIntroduction At the 2025 UPCEA Annual Conference, the session “Owning Your Awesomeness” reminded us that professional growth isn’t just about mastering skills—it’s about recognizing and amplifying the unique strengths we already have. For leaders and practitioners in professional and online education this means embracing both the outward image we present and the inner narratives that…
Read MoreMost of us in higher education are now familiar with generative AI bots, where you formulate a prompt and get a reply. Yet, we are now beginning the advancement to agentic AI, the autonomous 24-7 project manager. The dramatic enhancement in the capability of AI as it moves from bots to agents will bring about…
Read MoreTwo weeks ago, we examined the transformation of higher education in the next five years. Today, we look at how this transformation will shift the emphasis of our teaching. As with the prior column, this week’s thesis evolves out of the Zoom Keynote to the Rethink AI Conference, sponsored in part by the International Academy…
Read MoreReflecting on 2018, and (Tentatively) Projecting the Future (Inside Higher Ed)
Just like that, another year is almost over. If it’s been as much of a whirlwind for you as it has for us, you’re likely struggling to make sense of all that changed on the digital learning landscape this year. Our second annual year-end recap is here to help. We gathered some of the most…
UPCEA Submits Comments on Proposed Public Charge Rule
Higher education groups request exemption for Title IV student aid and international students UPCEA today joined over 150,000 groups and individuals submitting comments on the Trump administration’s proposal to overhaul how the government evaluates whether a would-be immigrant is “not likely to be a public charge”—that is, not likely to use public benefits such as food stamps or Medicaid,…
UPCEA & Other Associations Urge HHS Not to Pursue Definition of Sex
Shortly before the November election, word leaked that the Department of Health and Human Services (HHS) was considering developing a definition of “sex” that would, in effect, maintain that an individual’s sex was determined at birth and was unchangeable. In a letter last week, UPCEA, along with ACE and 27 other higher education associations, urged HHS not…
University of Delaware Associate Vice Provost, Professional and Continuing Studies & Online Initiatives Jim Broomall to Retire
Dr. James K. Broomall will retire as associate vice provost, professional and continuing studies & online initiatives at the University of Delaware effective January 15, 2019. Jim holds a secondary appointment in the College of Education and Human Development. Before returning to Delaware in 1988, Jim held program and leadership roles at the University of…
The tagline for Convergence, Credential Innovation in Higher Education, raises two important questions: First, what kind of credentials are we talking about? Is the scope of credentials unlimited, blue sky, or confined to incremental changes on the margins of the status quo? And second, who is leading that innovation, and what do they need to…
Read MoreWe are pleased to share the foreword by UPCEA CEO Bob Hansen from the newly released Chief Online Learning Officers’ Guidebook: A Framework for Strategy and Practice in Higher Education. The guidebook, now available from Routledge in paperback, hardback, and eBook formats, provides a comprehensive framework for today’s online learning leaders. Learn more and purchase…
Read MoreStudent success starts with the right conversation. By uniting data, technology, and human connection, institutions can shift from reactive outreach to proactive engagement that strengthens trust, equity, and long-term retention. Every Student Is a Story, Not a Segment “On the other side of every data point, every phone number, every email address, there’s a person…
Read MoreSearch behavior has evolved, and so has the path to enrollment. Generative AI tools like ChatGPT, Gemini, and Google’s AI Overviews shape how people gather information, verify details, and form opinions. For higher education marketers, that means program visibility depends on showing up wherever students look for answers, not only in search results but across…
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