Imagine your bellwether program stepping into a modern search arena with a glossy tri-fold and a storied reputation, ready to battle any challenger. Across the ring rolls a robotic rival as “The Imperial March” blares over the speakers. The ref signals start; a blinding spotlight from the robot makes your program vanish from view. The…
Read MoreIntroduction At the 2025 UPCEA Annual Conference, the session “Owning Your Awesomeness” reminded us that professional growth isn’t just about mastering skills—it’s about recognizing and amplifying the unique strengths we already have. For leaders and practitioners in professional and online education this means embracing both the outward image we present and the inner narratives that…
Read MoreMost of us in higher education are now familiar with generative AI bots, where you formulate a prompt and get a reply. Yet, we are now beginning the advancement to agentic AI, the autonomous 24-7 project manager. The dramatic enhancement in the capability of AI as it moves from bots to agents will bring about…
Read MoreTwo weeks ago, we examined the transformation of higher education in the next five years. Today, we look at how this transformation will shift the emphasis of our teaching. As with the prior column, this week’s thesis evolves out of the Zoom Keynote to the Rethink AI Conference, sponsored in part by the International Academy…
Read MoreEncourage your students to complete the Census
We are excited to announce that we are partnering with the U.S. Census Bureau to support the 2020 Census. As a partner, we will be working to make sure our community is accurately represented in the upcoming decennial count. The census counts everyone in the United States. Census results are the basis for congressional…
Leading Digital Learning Organizations Partner to Establish National Council for Online Education
For Immediate Release OLC, QM, UPCEA, WCET join forces to advance online and digital postsecondary education WASHINGTON, April 1, 2020 – Four leading organizations in higher education and digital learning today announced a partnership to establish the National Council for Online Education (NCOE), creating a formidable voice for online and digital education within…
Keeping you connected
While you are leading campus responses to the pandemic, our goal is to help you stay connected to the larger PCO community. This community, this professional association, is one of your greatest assets during this challenging time. Now more than ever we are learning from each other. Helping each other solve problems. Supporting each other. …
Policy Matters | US Dept of Education Issues Guidance for Higher Education + Congressional Action on COVID-19; UPCEA Advocacy and Resources (March 2020)
Much congressional action has been taken since the COVID-19 crisis began. A bill that provides tax relief for businesses to support paid sick leave and free coronavirus testing; one authorizing $8.3 billion to help government agencies respond to the virus; and a bill protecting GI Bill housing benefits for online veteran students, are all now…
The tagline for Convergence, Credential Innovation in Higher Education, raises two important questions: First, what kind of credentials are we talking about? Is the scope of credentials unlimited, blue sky, or confined to incremental changes on the margins of the status quo? And second, who is leading that innovation, and what do they need to…
Read MoreWe are pleased to share the foreword by UPCEA CEO Bob Hansen from the newly released Chief Online Learning Officers’ Guidebook: A Framework for Strategy and Practice in Higher Education. The guidebook, now available from Routledge in paperback, hardback, and eBook formats, provides a comprehensive framework for today’s online learning leaders. Learn more and purchase…
Read MoreStudent success starts with the right conversation. By uniting data, technology, and human connection, institutions can shift from reactive outreach to proactive engagement that strengthens trust, equity, and long-term retention. Every Student Is a Story, Not a Segment “On the other side of every data point, every phone number, every email address, there’s a person…
Read MoreSearch behavior has evolved, and so has the path to enrollment. Generative AI tools like ChatGPT, Gemini, and Google’s AI Overviews shape how people gather information, verify details, and form opinions. For higher education marketers, that means program visibility depends on showing up wherever students look for answers, not only in search results but across…
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