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Perspectives on Online and Professional Education
from UPCEA’s Research and Consulting Experts

Marketing Microcredentials for Higher Education: Strategies to Attract Lifelong Learners

January 16, 2025

Defining Microcredentials and Their Value Microcredentials, shorter educational programs that develop specific skills or competencies, have seen tremendous growth in recent years. Both adult learners and traditional students increasingly seek these credentials for upskilling or career advancement. While the term “microcredentials” is relatively new, short-form credentials have been offered by higher education institutions for decades,…

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AI Readiness and Its Relationship to Enrollment Management in Continuing Education

January 6, 2025

Enrollment management plays a pivotal role in the success of any online and professional continuing education units through impact on revenue generation, learner engagement, and program sustainability. AI-driven business process automation (BPA) offers transformative solutions to streamline enrollment workflows, enhance recruitment strategies, and improve the overall student experience through allowing staff to focus on human…

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Unique biweekly insights and news review from Ray Schroeder, Senior Fellow at UPCEA

Setting a Context for Agentic AI in Higher Ed

February 5, 2025

Artificial Intelligence continues to develop at an unprecedented rate and scale. What will be the changes that we will see in higher education by the end of this year? Let’s begin with the advent of generative AI (GenAI) in 2022. It was on November 30th of that year that OpenAI released ChatGPT. The release resulted in…

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The Rise of Multidisciplinary Research Stimulated by AI Research Tools

January 22, 2025

A revolution is quietly taking place in academic and scholarly research prompted by the advent of AI research tools. This will reshape the very nature of our studies and greatly accelerate synergies and collaborations across academic fields. AI research tools such as OpenAI o1 have now reached test score levels that meet or exceed those…

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Your one-stop shop for the latest Association happenings, policy updates, plus thoughts from the desk of CEO Bob Hansen.

Where Competency-Based Education is Headed in 2020 and Beyond

By SmartBrief Editors This post is produced in partnership with UPCEA. Barbara Kopp Miller is at the forefront of competency-based approaches to education. As the Dean of University College in Toledo, Ohio, she leads one of the most progressive CBE programs in the nation. She sat down with UPCEA to share her thoughts on the…

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Policy Matters | House and Senate Pass FUTURE Act, Restoring Funding to HBCUs and Minority Institutions and Simplifying FAFSA (December 2019)

Welcome to the December edition of Policy Matters. Each issue has the latest updates and actionable items in public policy for adult and nontraditional education stakeholders. Please note that if you do not wish to continue to receive these sorts of emails, click here. Major Update House and Senate Pass FUTURE Act, Restoring Funding to HBCUs and…

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Insight from a Dean: Never Stop Learning

By SmartBrief Editors This post is produced in partnership with UPCEA. Professional learning should never stop — even when leaders reach pinnacles of success. Dr. Jenni Murphy is the Dean of the College of Continuing Education at Sacramento State and has won many awards in her field. She shares some insight from her own professional…

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UPCEA Announces 2019 Division And Best In Show Marketing Award Recipients

5 Recipients Chosen Out of 30 Leading Entries for Top Honors WASHINGTON, D.C., December 6, 2019 — UPCEA, the leader in professional, continuing, and online education, has announced the Division and Best in Show award recipients of the 2019 Marketing Awards. The UPCEA Marketing Awards program recognizes the top marketing and creative work across the…

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Musings on trends and updates from UPCEA CEO Bob Hansen.

A new direction for the Distance Teaching and Learning Conference

November 7, 2024

Over the last three years, UPCEA engaged in an innovative partnership with the University of Wisconsin–Madison to enable the latter’s Distance Teaching and Learning (DT&L) conference to continue under UPCEA’s leadership. The partnership’s goals included making this valuable event for the distance learning community more sustainable and accessible to online practitioners focused on teaching and…

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Beyond Degrees: How Credential Innovation is Closing the Gap for 42 Million Learners

October 24, 2024

A Movement, Not Just a Community Convergence is emerging as the place where the credential innovation community for higher ed comes together. But more than a community, it’s a movement. Not a movement to make degrees less valuable, let alone obsolete. Rather, it’s a movement to complement degrees by meeting the needs of those for…

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Valuable insights from UPCEA's trusted corporate partners.

Is an OPM Right for You? How Can You Tell?

January 31, 2025

Is an OPM partnership right for your institution? The answer is rarely a simple yes or no. The decision to work with an Online Program Manager (OPM) is complex—shaped by factors like institutional readiness, cultural alignment, operational needs, staff expertise and financial considerations. Some universities thrive with deep OPM partnerships, others prefer independence, and many…

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Ten Ways to S.K.I.L.L.: Strengthening Knowledge Through Industry-Linked Learning in Higher Education

January 27, 2025

During a recent Virtual Masterclass titled Strategies for Integrating Micro-Credentials into Curriculum, I had the privilege of joining Lancie Affonso from the College of Charleston to explore how industry-recognized microcredentials can enhance course outcomes. Lancie shared examples of how microcredentials can bridge the gap between academic theory and professional practice while meeting students’ diverse interests…

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