Imagine your bellwether program stepping into a modern search arena with a glossy tri-fold and a storied reputation, ready to battle any challenger. Across the ring rolls a robotic rival as “The Imperial March” blares over the speakers. The ref signals start; a blinding spotlight from the robot makes your program vanish from view. The…
Read MoreIntroduction At the 2025 UPCEA Annual Conference, the session “Owning Your Awesomeness” reminded us that professional growth isn’t just about mastering skills—it’s about recognizing and amplifying the unique strengths we already have. For leaders and practitioners in professional and online education this means embracing both the outward image we present and the inner narratives that…
Read MoreMost of us in higher education are now familiar with generative AI bots, where you formulate a prompt and get a reply. Yet, we are now beginning the advancement to agentic AI, the autonomous 24-7 project manager. The dramatic enhancement in the capability of AI as it moves from bots to agents will bring about…
Read MoreTwo weeks ago, we examined the transformation of higher education in the next five years. Today, we look at how this transformation will shift the emphasis of our teaching. As with the prior column, this week’s thesis evolves out of the Zoom Keynote to the Rethink AI Conference, sponsored in part by the International Academy…
Read MoreUPCEA Announces New Vice President of Finance & Administration
UPCEA is pleased to announce the hiring of Jessie Daniels, MBA, as the association’s new Vice President of Finance & Administration. Daniels, formerly of the University of Maine, joins the UPCEA staff as of September 15. As Vice President of Finance & Administration, Daniels is responsible for the overall management of financial, business and administrative…
Policy Matters | Department of Ed Issues Final Rule on Distance Learning, “Regular and Substantive” and Competency-Based Education (August 2020)
Major Updates Department of Ed Issues Final Rule on Distance Learning, “Regular and Substantive” and Competency-Based Education On August 24th, following the comprehensive 2018-2019 Negotiated Rulemaking session and the additional public comments from organizations such as UPCEA and its partners in the National Council for Online Education on the proposed regulations this past spring, the…
UPCEA Announces Diversity in Leadership Scholars
UPCEA is pleased to announce the inaugural and 2020 cohort of Bethaida “Bea” González Diversity in Leadership Scholars. These 13 individuals are leading this new initiative on behalf of our profession. Representative and diverse leadership is a cornerstone of UPCEA’s Commitment to Diversity and Inclusive Excellence. The goal of the Diversity Scholars program is to…
Policy Matters | Trump Administration Reverses Course on Denying Student Visas — Later Blocks New International Students if Coursework is Fully Online (July 2020)
Trump Administration Reverses Course on Denying Student Visas — Later Blocks New International Students if Coursework is Fully Online Guidance first released July 6 by U.S. Immigration and Customs Enforcement (ICE) restricted visas if an international student’s coursework was fully online in the fall, and requested that institutions notify them by July 15 if…
The tagline for Convergence, Credential Innovation in Higher Education, raises two important questions: First, what kind of credentials are we talking about? Is the scope of credentials unlimited, blue sky, or confined to incremental changes on the margins of the status quo? And second, who is leading that innovation, and what do they need to…
Read MoreWe are pleased to share the foreword by UPCEA CEO Bob Hansen from the newly released Chief Online Learning Officers’ Guidebook: A Framework for Strategy and Practice in Higher Education. The guidebook, now available from Routledge in paperback, hardback, and eBook formats, provides a comprehensive framework for today’s online learning leaders. Learn more and purchase…
Read MoreStudent success starts with the right conversation. By uniting data, technology, and human connection, institutions can shift from reactive outreach to proactive engagement that strengthens trust, equity, and long-term retention. Every Student Is a Story, Not a Segment “On the other side of every data point, every phone number, every email address, there’s a person…
Read MoreSearch behavior has evolved, and so has the path to enrollment. Generative AI tools like ChatGPT, Gemini, and Google’s AI Overviews shape how people gather information, verify details, and form opinions. For higher education marketers, that means program visibility depends on showing up wherever students look for answers, not only in search results but across…
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