Gen Z Takeover: Could online colleges gain traction with young students? (Education Dive)
Four-year universities have long encouraged students coming straight from high school to enroll in their campus-based programs while guiding older learners to their online divisions, creating a divide between the two groups.
But Generation Z, whose members were born in 1997 or later, may prove to be the force that can break down those barriers.
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Instead of paying for the added costs of a residential program, some Gen Zers may be looking to online programs as a way to save on housing, transportation and other expenses associated with attending college, said Jim Fong, director of the Center for Research and Strategy at the University Professional and Continuing Education Association, in an interview with Education Dive.
Gen Zers may be savvier consumers than previous generations when selecting colleges, he said. “That’s fueling some of the diversion to online providers.”
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