Benchmark This!

Latest Trends Impacting Marketing and Higher Education
from Director of UPCEA's Center for Research and Strategy, Jim Fong

2020 UPCEA Benchmarking Research Agenda

Did you know that each year, UPCEA members receive benchmarking data from the Center for Research and Strategy, directed by Jim Fong? UPCEA benchmarking research is not just the industry standard—it is also a nonprofit service designed for institutions like yours. Look out for these forthcoming studies to benchmark your unit to others in the field and with peer institutions:

UPCEA Benchmarking Surveys
Find out how you compare to peer institutions across multiple areas. 

  • Salary, budgeting and structure
  • Staffing and professional development
  • Financials
  • Outsourcing

Marketing and Enrollment Management Survey
The latest update in our recurring survey series of marketing and enrollment professionals.

  • Salary, staffing, and professional development
  • Media and budget
  • Outsourcing

Online Student Needs and Staff Alignment
In partnership with InsideTrack, our research series on retention and student success continues. 


Non-Credit to Credit Pathways
In an effort to better understand how many institutions are participating in non-credit to credit pathway activities, this research will examine how these activities are facilitated and how the implementation process of these activities is conducted. 

 

Interested in how the latest trends are impacting higher education marketing, enrollment, program mix, and more? Check out Jim’s blog for brief, timely updates.  

 

Customized benchmarking efforts are also managed by the Center for Research and Strategy, including working with institutions that wish to benchmark their data against a select peer group. See who we’ve worked with. 

Interested in more information about customized benchmarking? Contact us at 202-659-3130 or email info@upcea.edu.

Jim Fong, UPCEA

Lead consultant Jim Fong, the founding director of UPCEA’s Center for Research and Strategy, has extensive background in marketing at Penn State, as well as experience in private industry. Jim brings a rich understanding of the dynamics driving today’s higher education leaders, providing research-driven strategy and positioning. Jim often presents at UPCEA’s regional and national conferences, sharing vital information with attendees.

Whether you need benchmarking studies, or market research for a new program, UPCEA Consulting is the right choice.

We know you. We know the challenges you face and we have the solutions you need. We speak your language and have been serving leaders like you for more than 100 years. UPCEA consultants are current or former continuing and online higher education professionals who are experts in the industry—put our expertise to work for you.


Data that tells your story.

Whether you need to assess the viability of a new program, find out how you stack up with the competition or would like a program portfolio review, we can assist with research and data that will help move your unit forward. Your decisions impact the quality of your operation, as well as the bottom line. We’ll provide data that does more than sit on a page—it’s data that tells the story.

The UPCEA Center for Research and Strategy offers a variety of custom research options through a variable pricing model.


Click here to learn more.

Other UPCEA Updates + Blogs

Beware Higher Education: Cancel Culture and Generation Z are Here to Stay

Generation Z, those ages 8 to 23, are 67 million strong and represent one in five U.S. residents.[i] Those approximately 14 to 23, the iGeneration, are a powerful and influential group and constitute more than half of Gen Z. iGen recently disrupted President Trump’s Tulsa rally through the use of TikTok. They, along with young…

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Policy Matters | Trump Administration Reverses Course on Denying Student Visas — Later Blocks New International Students if Coursework is Fully Online (July 2020)

  Trump Administration Reverses Course on Denying Student Visas — Later Blocks New International Students if Coursework is Fully Online Guidance first released July 6 by U.S. Immigration and Customs Enforcement (ICE) restricted visas if an international student’s coursework was fully online in the fall, and requested that institutions notify them by July 15 if…

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UPCEA Seeks VP of Finance & Administration

UPCEA is currently seeking a Vice President of Finance & Administration for a fully remote position. I am turning to the UPCEA community for help in filling this spot on our team at headquarters. If you know anyone in the finance and accounting areas of the non-profit or higher education sectors who might be interested…

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Application Now Open: The Bethaida “Bea” González Diversity in Leadership Scholars program

In an effort to professionalize and elevate the field of Professional, Continuing, and Online Education (PCO), UPCEA is launching a series of Online Professional Development programs. As we examined the unique challenges of the profession, the importance of representative and diverse leadership—a cornerstone of UPCEA’s Commitment to Diversity and Inclusive Excellence—came to the forefront. To…

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Experts Predict More Digital Innovation by 2030 Aimed at Enhancing Democracy (Pew Research Center Internet & Technology)

“Americans and many around the world are not terribly satisfied with the state of democracy and the institutions that undergird it. Experts who were canvassed about the relationship between people’s technology use and democracy also expressed serious concerns about how things will unfold in the next decade. […] Ray Schroeder, associate vice chancellor of online learning at the University…

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Policy Matters | Many Regulations Taking Effect July 1 (June 2020)

COVID 19 – CARES Act Funding + Reopening Policies The past few months have been confusing for institutions wishing to disburse COVID-19 emergency grant dollars due to the Department of Education changing allocation calculations and requirements, including eligibility for who can receive grants from the relief legislation. One of the main groups that the Administration has…

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