Imagine your bellwether program stepping into a modern search arena with a glossy tri-fold and a storied reputation, ready to battle any challenger. Across the ring rolls a robotic rival as “The Imperial March” blares over the speakers. The ref signals start; a blinding spotlight from the robot makes your program vanish from view. The…
Read MoreIntroduction At the 2025 UPCEA Annual Conference, the session “Owning Your Awesomeness” reminded us that professional growth isn’t just about mastering skills—it’s about recognizing and amplifying the unique strengths we already have. For leaders and practitioners in professional and online education this means embracing both the outward image we present and the inner narratives that…
Read MoreMost of us in higher education are now familiar with generative AI bots, where you formulate a prompt and get a reply. Yet, we are now beginning the advancement to agentic AI, the autonomous 24-7 project manager. The dramatic enhancement in the capability of AI as it moves from bots to agents will bring about…
Read MoreTwo weeks ago, we examined the transformation of higher education in the next five years. Today, we look at how this transformation will shift the emphasis of our teaching. As with the prior column, this week’s thesis evolves out of the Zoom Keynote to the Rethink AI Conference, sponsored in part by the International Academy…
Read MorePolicy Matters – American Rescue Plan Moves Through Congress, Towards President’s Desk (February 2021)
Major Updates American Rescue Plan Moves Through Congress, Towards President’s Desk The fifth major Coronavirus relief bill and the first for President Biden, the American Rescue Plan is moving through Congress. Democrats have decided to use the budget reconciliation process, a parliamentary maneuver with a lower vote threshold for passing bills in the Senate. This…
UPCEA Welcomes Nine New Board Members
WASHINGTON, February 22, 2021 – UPCEA, the Washington, D.C.-based association for college and university leaders in professional, continuing, and online education, is pleased to announce the election of two new officers and seven new directors to serve on the UPCEA Board of Directors. Elected earlier in February, these individuals will assume their roles at the…
UPCEA Congratulates Members Recognized in the 2021 U.S. News & World Report Ranking of Best Online Bachelor’s Programs
23 of 27 Institutions Ranked in Top 25 are UPCEA Members WASHINGTON, D.C. (February 8, 2021) — UPCEA, the association for college and university leaders in professional, continuing, and online education, is pleased to congratulate the many UPCEA members recognized in the 2021 U.S. News & World Report Best Online Programs rankings. U.S….
[Webinar Recording] Vision21: Key Predictions that Higher Education Can’t Afford to Ignore
Originally held Tuesday, January 19, 2021 at 1:00 PM ET In the midst of profound disruption rendered by the 2020 pandemic, agility, creativity, and acumen will serve as key strategic underpinnings for higher education in 2021. Institutions will need to look beyond 2020’s short-term solutions to more proactive approaches stemming from social, technological, curriculum, financial, and…
The tagline for Convergence, Credential Innovation in Higher Education, raises two important questions: First, what kind of credentials are we talking about? Is the scope of credentials unlimited, blue sky, or confined to incremental changes on the margins of the status quo? And second, who is leading that innovation, and what do they need to…
Read MoreWe are pleased to share the foreword by UPCEA CEO Bob Hansen from the newly released Chief Online Learning Officers’ Guidebook: A Framework for Strategy and Practice in Higher Education. The guidebook, now available from Routledge in paperback, hardback, and eBook formats, provides a comprehensive framework for today’s online learning leaders. Learn more and purchase…
Read MoreStudent success starts with the right conversation. By uniting data, technology, and human connection, institutions can shift from reactive outreach to proactive engagement that strengthens trust, equity, and long-term retention. Every Student Is a Story, Not a Segment “On the other side of every data point, every phone number, every email address, there’s a person…
Read MoreSearch behavior has evolved, and so has the path to enrollment. Generative AI tools like ChatGPT, Gemini, and Google’s AI Overviews shape how people gather information, verify details, and form opinions. For higher education marketers, that means program visibility depends on showing up wherever students look for answers, not only in search results but across…
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