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Perspectives on Online and Professional Education
from UPCEA’s Research and Consulting Experts

“What? Like It’s Hard?” The Legal Profession’s Great Makeover

July 18, 2024

When Elle Woods strutted into Harvard Law School, clad head to toe in pink, she broke the mold for what an aspiring law student should look like. And, if market data is to be believed, the legal profession itself may be headed for a similarly unexpected makeover. The 2023 Future Ready Lawyer Survey revealed that…

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Four Steps to Help Enrollment Managers Lead in a Challenging Environment

July 9, 2024

Many institutions are facing significant financial hurdles and enrollment managers are called upon now more than ever to solve the multiple challenges related to enrollment issues including low numbers, diversification of learners to include the growing number and importance of adult learners, international enrollments, and tension between undergraduate and graduate program enrollments.  Changing our current…

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Unique biweekly insights and news review from Ray Schroeder, Senior Fellow at UPCEA

The Synthetic Professor

July 18, 2024

We have reached a point in the development of Generative AI (GenAI) that synthetic AI professors are poised to enter academe. We have been following the rapid development of knowledge and abilities of GenAI over the past couple of years. OpenAI Chief Technology Officer (CTO) Mira Murati recently gave some additional clarity on its capabilities.…

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AI Reshapes Higher Ed and Society at Large by 2035

July 4, 2024

There are important steps to be taken in higher education as we prepare for the deep society-wide changes that will take place in the next five to ten years.  In general, these columns have focused on the incremental actions that should be taken to benefit higher education institutions and their constituencies as they adapt to…

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Your one-stop shop for the latest Association happenings, policy updates, plus thoughts from the desk of CEO Bob Hansen.

UPCEA Announces 2019 Division And Best In Show Marketing Award Recipients

5 Recipients Chosen Out of 30 Leading Entries for Top Honors WASHINGTON, D.C., December 6, 2019 — UPCEA, the leader in professional, continuing, and online education, has announced the Division and Best in Show award recipients of the 2019 Marketing Awards. The UPCEA Marketing Awards program recognizes the top marketing and creative work across the…

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UPCEA Encourages Passage of FUTURE Act

UPCEA joined with other organizations in a letter to the House and Senate to express our strong support for H.R.5363, the FUTURE Act. Following our letters, both the House and the Senate passed the bill, sending it to the President’s desk for signature. This much needed legislation addresses a few important issues. First, it would…

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Policy Matters | Department of Education Releases Final Regulations Following Negotiated Rulemaking (November 2019)

Welcome to the November edition of Policy Matters. Each issue has the latest updates and actionable items in public policy for adult and nontraditional education stakeholders. Major Update Department of Education Releases Final Regulations Following Negotiated Rulemaking The US Department of Education has released its final rules that are a result of the negotiated rulemaking session held…

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2019-20 UPCEA Benchmarking Research Agenda Announced

How do your programs, staffing and salaries stack up in the dynamic world of professional, continuing and online education? What marketing tactics are your peers using to get enrollments and fill their classes? Do you need solid benchmarking and stats to share with your campus leadership? UPCEA has exciting news—our Chief Research Officer and Center…

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Musings on trends and updates from UPCEA CEO Bob Hansen.

UPCEA Brand Evolution in an Era of Change

March 26, 2024

The pandemic upheaval forced rapid adaptation across campuses, accelerating the digital transformation that had been underway for decades. Online and professional education is at the forefront of this transformation, addressing strategic questions about business models and learner needs. In this ever-evolving landscape of higher education, adaptation isn’t just an option; it’s a necessity. UPCEA recognized…

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UPCEA Seeks Full-Time Controller 

March 15, 2024

UPCEA is currently seeking a full-time Controller for a fully remote position with the association.   The Controller will oversee and manage all aspects of the organization’s accounting functions. This includes ensuring financial accuracy, compliance with relevant regulations, and providing timely financial reports for internal and external stakeholders. The Controller also plays a key role in…

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Valuable insights from UPCEA's trusted corporate partners.

Drive Success: Using Recruitment SEO to Fill Higher Education Seats

July 2, 2024

  Higher education marketing teams face a critical challenge: adapting to how learners now discover and explore educational programs. From the first touchpoint to application completion, marketers must ensure a seamless experience for prospective students and maintain their presence throughout the enrollment funnel. This makes recruitment SEO more important now than ever before. With fewer…

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Future-Focused: Laying the Groundwork for Student Success with an Effective Orientation

July 1, 2024

Butler University has long been recognized for its commitment to providing high-quality education and fostering the development of well-rounded professionals. The Doctor of Pharmacy (PharmD) program has been a cornerstone of the university’s academic offerings for decades. Through a continuous commitment to improvement, Butler has embraced innovative approaches to ensure its offerings remain relevant and…

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