For many online and professional continuing education units, the primary barrier to adopting artificial intelligence is not access to tools, it is uncertainty about where to begin and how to proceed without disrupting daily operations. Leaders are often balancing innovation with stability, making it difficult to introduce new approaches without clear structure. A focused, time-bound strategy can reduce that ambiguity. A 90-day adoption…
The “traditional” student is quickly becoming a relic of a bygone era. The future of enrollment is concentrated in new, non-traditional markets: adult learners seeking rapid re-skilling, dual-enrolled high school students, and the millions of Americans with “some college, no credential” who represent a significant scalable opportunity for growth. Universities know they must pivot decisively…
The spring semester is coming to a close with the normal host of routines. Yet, beneath those routines, something is unfolding in the labor market that will greet your new graduates who will face an incrementally tighter job market. I asked Claude Sonnet 4.6 Extended Thinking to research the tasks relevant to preparing our new…
Technologists, economists, and visionaries are warning us that in the next three to 18 months, we are going to experience rapid and pervasive disruption of our professional lives, workplace models, and distribution of income. Professional positions requiring college degrees will be lost, remade into highly-productive, cost-efficient, hybrid human-AI models where human contributions and compensation will…
42% of stopped-out young adults cited financial reasons for leaving college, survey finds (Higher Ed Dive)
[…] For college administrators, reenrolling students starts with acknowledging that students are stopping out in the first place, said Jim Fong, founding director of UPCEA’s Center for Research and Strategy. “Colleges often don’t want to admit how many students leave school before graduating,” Fong said. “Institutions don’t want to tell the community, ‘Oh, we lost…
2021 UPCEA MEMS Award Recipients Announced
11 Recipients Chosen For Three Award Categories WASHINGTON, D.C., December 2, 2021 — UPCEA, the leader in professional, continuing, and online education, has announced the recipients of the 2021 Crisis Management Marketing Award, 2021 Excellence in Enrollment Management Award, and the new Excellence in Diversity, Equity, and Inclusiveness in Marketing, Enrollment, and Student Success Award. …
New Research Answers Question Every College Wants to Know: Why Do Students Leave and How Do We Get Them Back?
BALTIMORE, MD and WASHINGTON, D.C. (December 1, 2021) – UPCEA (University Professional and Continuing Education Association) and StraighterLine conducted a critical empirical research study profiling the disengaged learner to better understand their situations and motivations in relation to higher education. The study focused on individuals who have college credits but are no longer attending college…
UPCEA Welcomes 13 New Board Members
WASHINGTON, November 18, 2021 – UPCEA, the Washington, D.C.-based association for college and university leaders in professional, continuing, and online education, is pleased to announce the election of four new officers and nine new directors to serve on the UPCEA Board of Directors. Elected earlier in November, these individuals will assume their roles at the…
The tagline for Convergence, Credential Innovation in Higher Education, raises two important questions: First, what kind of credentials are we talking about? Is the scope of credentials unlimited, blue sky, or confined to incremental changes on the margins of the status quo? And second, who is leading that innovation, and what do they need to…
We are pleased to share the foreword by UPCEA CEO Bob Hansen from the newly released Chief Online Learning Officers’ Guidebook: A Framework for Strategy and Practice in Higher Education. The guidebook, now available from Routledge in paperback, hardback, and eBook formats, provides a comprehensive framework for today’s online learning leaders. Learn more and purchase…
Online enrollment leaders don’t need another mandate to “use AI.” They need relief. Most teams are already stretched thin by demands to manage inquiry volume, follow-up expectations, data hygiene, and prospect responsiveness. They lack the capacity to take on yet another complex initiative, especially one that feels abstract or disruptive. AI mandates promise transformation when…
Discover how to explain AI SEO ROI to university leadership when attribution is imperfect, with insights and strategy from Search Influence. Across higher education, marketing teams are being asked to explain AI search visibility before institutions agree on how to measure it. Leadership discussions are moving quickly, while reporting frameworks remain centered on keyword rankings,…