Imagine your bellwether program stepping into a modern search arena with a glossy tri-fold and a storied reputation, ready to battle any challenger. Across the ring rolls a robotic rival as “The Imperial March” blares over the speakers. The ref signals start; a blinding spotlight from the robot makes your program vanish from view. The…
Read MoreIntroduction At the 2025 UPCEA Annual Conference, the session “Owning Your Awesomeness” reminded us that professional growth isn’t just about mastering skills—it’s about recognizing and amplifying the unique strengths we already have. For leaders and practitioners in professional and online education this means embracing both the outward image we present and the inner narratives that…
Read MoreMost of us in higher education are now familiar with generative AI bots, where you formulate a prompt and get a reply. Yet, we are now beginning the advancement to agentic AI, the autonomous 24-7 project manager. The dramatic enhancement in the capability of AI as it moves from bots to agents will bring about…
Read MoreTwo weeks ago, we examined the transformation of higher education in the next five years. Today, we look at how this transformation will shift the emphasis of our teaching. As with the prior column, this week’s thesis evolves out of the Zoom Keynote to the Rethink AI Conference, sponsored in part by the International Academy…
Read MoreNegotiated Rulemaking Kicks Off | Policy Matters (June 2021)
Major Updates Negotiated Rulemaking Kicks Off “Commenters at the public hearing addressed topics related to federal student aid, including Public Service Loan Forgiveness, widespread debt cancellation and the responsibility of for-profit institutions. The Department of Education began its negotiated rule-making process Monday (June 21) by holding the first of three days of public hearings, with…
The Benefits of Higher-Order Multiple-Choice Tests (Inside Higher Ed)
In an excellent column, Ray Schroeder, senior fellow for the Association of Leaders in Online and Professional Education, laments the tendency for many instructors to rely on text-specific test banks as source material for student assessment. Not only are these inquiries susceptible to cheating, he says, they assess lower-order, nonlocalized and therefore less relevant knowledge like…
UPCEA Announces New Leadership and Name for Chief Online Learning Officer Group
Council for Chief Online Learning Officers (C-COLO) is the body for senior leaders charged with driving online strategy at the unit or campus level WASHINGTON, D.C. (June 23, 2021) — UPCEA, the association for college and university leaders in professional, continuing, and online education, announced today that its body for chief online learning officers is…
Could a quantum leap someday aid ethical AI? (Pew Research Center)
As they considered the potential evolution of ethical AI design, the people responding to this canvassing were given the opportunity to speculate as to whether quantum computing (QC), which is still in its early days of development, might somehow be employed in the future in support of the development of ethical AI systems. […] Ray Schroeder, associate vice…
The tagline for Convergence, Credential Innovation in Higher Education, raises two important questions: First, what kind of credentials are we talking about? Is the scope of credentials unlimited, blue sky, or confined to incremental changes on the margins of the status quo? And second, who is leading that innovation, and what do they need to…
Read MoreWe are pleased to share the foreword by UPCEA CEO Bob Hansen from the newly released Chief Online Learning Officers’ Guidebook: A Framework for Strategy and Practice in Higher Education. The guidebook, now available from Routledge in paperback, hardback, and eBook formats, provides a comprehensive framework for today’s online learning leaders. Learn more and purchase…
Read MoreStudent success starts with the right conversation. By uniting data, technology, and human connection, institutions can shift from reactive outreach to proactive engagement that strengthens trust, equity, and long-term retention. Every Student Is a Story, Not a Segment “On the other side of every data point, every phone number, every email address, there’s a person…
Read MoreSearch behavior has evolved, and so has the path to enrollment. Generative AI tools like ChatGPT, Gemini, and Google’s AI Overviews shape how people gather information, verify details, and form opinions. For higher education marketers, that means program visibility depends on showing up wherever students look for answers, not only in search results but across…
Read More