The “traditional” student is quickly becoming a relic of a bygone era. The future of enrollment is concentrated in new, non-traditional markets: adult learners seeking rapid re-skilling, dual-enrolled high school students, and the millions of Americans with “some college, no credential” who represent a significant scalable opportunity for growth. Universities know they must pivot decisively…
I recently contributed a chapter in the recently released book, AI Applications in Online Higher Education Administration: Strategies for Maximizing Returns and Improving Outcomes edited by Kathleen Ives, Marie Cini, and Ray Schroeder. This blog highlights key take-aways from my chapter. Higher education recruitment is undergoing one of the most significant transformations in decades. Traditional…
Technologists, economists, and visionaries are warning us that in the next three to 18 months, we are going to experience rapid and pervasive disruption of our professional lives, workplace models, and distribution of income. Professional positions requiring college degrees will be lost, remade into highly-productive, cost-efficient, hybrid human-AI models where human contributions and compensation will…
I asked Gemini 3 Thinking, ChatGPT 5.4 Thinking, and Sonnet 4.6 Extended to tell me what jobs in higher education are most vulnerable to replacement by Artificial Intelligence (AI) in the next five years. I also asked for recommendations for current and prospective employees in the field. First, let me share with you links to…
New Research Answers Question Every College Wants to Know: Why Do Students Leave and How Do We Get Them Back?
BALTIMORE, MD and WASHINGTON, D.C. (December 1, 2021) – UPCEA (University Professional and Continuing Education Association) and StraighterLine conducted a critical empirical research study profiling the disengaged learner to better understand their situations and motivations in relation to higher education. The study focused on individuals who have college credits but are no longer attending college…
UPCEA Welcomes 13 New Board Members
WASHINGTON, November 18, 2021 – UPCEA, the Washington, D.C.-based association for college and university leaders in professional, continuing, and online education, is pleased to announce the election of four new officers and nine new directors to serve on the UPCEA Board of Directors. Elected earlier in November, these individuals will assume their roles at the…
Our commitment to your safety
Dear Colleagues, We are looking forward to gathering with you in-person this spring for UPCEA’s Annual Conference and the Summit for Online Leadership and Administration + Roundtable (SOLA+R), April 11-14, 2022 in Orlando, FL, at Disney’s Coronado Springs. For many of us, the Annual Conference and SOLA+R will be the first in-person events since before…
Apply now for free enrollment in January 2022 PCO Pro courses
I’m pleased to share with you a special offer for UPCEA members: a complimentary opportunity for you and your colleagues to join us for an UPCEA professional development course. Our professional development courses and certificates have been enthusiastically endorsed and highly rated by participants. Students have appreciated the opportunity to learn from leaders in the…
The tagline for Convergence, Credential Innovation in Higher Education, raises two important questions: First, what kind of credentials are we talking about? Is the scope of credentials unlimited, blue sky, or confined to incremental changes on the margins of the status quo? And second, who is leading that innovation, and what do they need to…
We are pleased to share the foreword by UPCEA CEO Bob Hansen from the newly released Chief Online Learning Officers’ Guidebook: A Framework for Strategy and Practice in Higher Education. The guidebook, now available from Routledge in paperback, hardback, and eBook formats, provides a comprehensive framework for today’s online learning leaders. Learn more and purchase…
Online enrollment leaders don’t need another mandate to “use AI.” They need relief. Most teams are already stretched thin by demands to manage inquiry volume, follow-up expectations, data hygiene, and prospect responsiveness. They lack the capacity to take on yet another complex initiative, especially one that feels abstract or disruptive. AI mandates promise transformation when…
Discover how to explain AI SEO ROI to university leadership when attribution is imperfect, with insights and strategy from Search Influence. Across higher education, marketing teams are being asked to explain AI search visibility before institutions agree on how to measure it. Leadership discussions are moving quickly, while reporting frameworks remain centered on keyword rankings,…

