From the CEO

Musings on trends and updates from UPCEA CEO Bob Hansen. 

2021 Marketing and Enrollment Management Seminar to be held virtually

Exciting news — the Marketing and Enrollment Management Seminar will again be held virtually in 2021. The 2020 Seminar was a great success, with many first-time attendees among the more than 1,250 registrants.

We heard clearly from UPCEA members like you that institutional budget and travel restrictions would severely limit access to in-person events for many of our members in 2021. For this reason, the volunteer planning committee and UPCEA staff believe that a virtual event is the best path forward for marketing and enrollment professionals in our field.

This year’s seminar is tentatively scheduled for December 1-3. The planning committee is already hard at work developing an engaging program, and you’ll see more information soon from the seminar’s co-chairs.

I hope you and your team will join us online. As a 2020 attendee said: “A huge ‘THANKS!!!’ to UPCEA for providing the option for member institutions to pay a flat fee and allow several staff to attend during this very difficult time!”

Session recordings and materials from the 2020 Seminar will be available in CORe, UPCEA’s members-only community, next month.

Bob Hansen 2

Bob Hansen is the CEO of the University Professional & Continuing Education Association (UPCEA). Since 2010, Hansen has reinvented the century-old organization – creating the Center for Research and Strategy in 2011, establishing a number of initiatives focused on the association’s unique role in online leadership and management, and positioning the association as an important advocate for policy issues related to non-traditional and online learners. The association has more than doubled in size during Hansen’s tenure by successfully diversifying revenue. Hansen previously served as Associate Provost for University Outreach at the University of Southern Maine, and as Assistant the Governor for Education in Illinois. He holds a Ph.D in English from the University of Notre Dame.