As more and more institutions face internal and external pressures to identify and cultivate new revenue streams, many are turning to online and professional continuing education to attract new learners and address fiscal shortfalls. While this continued increase in supply undoubtedly benefits the student, it makes an already saturated market even more competitive. UPCEA’s 2024…
Read MoreI’ve been through the college enrollment process before, and to be honest, it’s not exactly something that I wish to do again. And yet, as part of my role at UPCEA, I regularly step into the shoes of a prospective student during our Enrollment Process Reviews. These “secret shopper” exercises involve posing as potential applicants…
Read MoreThe technology of Generative Artificial Intelligence (AI) gained worldwide attention with the initial release of OpenAI’s ChatGPT on November 30, 2022, and it has continued to expand at awesome speed and capability ever since. This has generated fear and anxiety among some observers and enthusiasm among others. The enthusiasm is for the many ways in…
Read MoreThe field of higher education is notoriously slow to change. Yet, when faced with the extraordinary challenges of today, our associations are quick to foster support, collaboration and unity. I just returned from the UPCEA Annual Conference held in Denver. A record attendance of some 1,300 administrators, faculty and staff from member institutions gathered to…
Read More2021 Marketing and Enrollment Management Seminar to be held virtually
Exciting news — the Marketing and Enrollment Management Seminar will again be held virtually in 2021. The 2020 Seminar was a great success, with many first-time attendees among the more than 1,250 registrants. We heard clearly from UPCEA members like you that institutional budget and travel restrictions would severely limit access to in-person events for…
Policy Matters | DeVos Resigns Due to Violent Attack on U.S. Capitol; Joe Biden Assumes Presidency, Extends COVID Student Loan Relief Day One (January 2021)
Following the attack on the U.S. Capitol on January 6th, former Secretary of Education Betsy DeVos resigned, stating that she believed Donald Trump’s rhetoric led to the violence of that day. Weeks later, thousands of troops are still quartering in the Capitol complex for the first time since the Civil War. Congress and the new…
2021 Regional Conferences to be Virtual, Free for Members
I’m pleased to share with you that UPCEA’s 2021 Regional Conferences this fall will again be completely virtual AND free of charge to our members! I invite you and your teams to connect, network, share and learn with us online in fall 2021. Until then, session recordings, slides, and other materials from the 2020 Regional…
[Webinar Recording] Beyond Self-Care – Mental Health in Times of COVID
The COVID-19 pandemic placed enormous stress on all aspects of the educational system. Technological and human resources were required to adopt at lighting speed in order to maintain continuity of delivery. One aspect that was especially stressed and often overlooked was the mental health and well-being of all participants, administrators, faculty, and students alike. This…
Over the last three years, UPCEA engaged in an innovative partnership with the University of Wisconsin–Madison to enable the latter’s Distance Teaching and Learning (DT&L) conference to continue under UPCEA’s leadership. The partnership’s goals included making this valuable event for the distance learning community more sustainable and accessible to online practitioners focused on teaching and…
Read MoreA Movement, Not Just a Community Convergence is emerging as the place where the credential innovation community for higher ed comes together. But more than a community, it’s a movement. Not a movement to make degrees less valuable, let alone obsolete. Rather, it’s a movement to complement degrees by meeting the needs of those for…
Read MoreHigher education institutions are navigating a rapidly evolving search landscape. With so many prospective students turning to search engines to explore programs and make enrollment decisions, universities must ensure their SEO strategies keep pace with these changes. Without a clear SEO strategy, institutions risk losing visibility. According to the Higher Ed SEO Research Study developed…
Read MoreSystems are the processes, people, and technology that make your university run on a day-to-day basis. There are a thousand of them that make up your infrastructure, from recruiting and enrollment to learning design and continuing education. It’s these systems that dictate the experiences your students, staff, and faculty have within your university. As such,…
Read More