Imagine your bellwether program stepping into a modern search arena with a glossy tri-fold and a storied reputation, ready to battle any challenger. Across the ring rolls a robotic rival as “The Imperial March” blares over the speakers. The ref signals start; a blinding spotlight from the robot makes your program vanish from view. The…
Read MoreIntroduction At the 2025 UPCEA Annual Conference, the session “Owning Your Awesomeness” reminded us that professional growth isn’t just about mastering skills—it’s about recognizing and amplifying the unique strengths we already have. For leaders and practitioners in professional and online education this means embracing both the outward image we present and the inner narratives that…
Read MoreMost of us in higher education are now familiar with generative AI bots, where you formulate a prompt and get a reply. Yet, we are now beginning the advancement to agentic AI, the autonomous 24-7 project manager. The dramatic enhancement in the capability of AI as it moves from bots to agents will bring about…
Read MoreTwo weeks ago, we examined the transformation of higher education in the next five years. Today, we look at how this transformation will shift the emphasis of our teaching. As with the prior column, this week’s thesis evolves out of the Zoom Keynote to the Rethink AI Conference, sponsored in part by the International Academy…
Read MoreUPCEA Announces Leadership Teams for New Council for Credential Innovation and Alternative Credentials Network
UPCEA welcomes 31 leaders in alternative credentials to volunteer roles WASHINGTON, D.C. (January 26, 2022) — UPCEA, the association for college and university leaders in online and professional continuing education, announced today the inaugural leadership team for the Council for Credential Innovation (CCI). The Council for Credential Innovation is composed of senior leaders charged with…
Agile in Higher Ed Marketing
The Agile methodology has been around for more than 20 years, spearheaded and most well-known in software development and tech circles. However, the Agile methodology and various frameworks can be applied to almost any discipline. At NC State Online, embracing Agile has completely transformed our marketing process and allowed us to take on more projects…
UPCEA and the University of Wisconsin–Madison to Partner on Distance Teaching & Learning (DT&L) Conferences
Partnership brings UPCEA’s experience in online leadership and administration to UW–Madison’s highly valued annual DT&L conferences. WASHINGTON, D.C. and MADISON, WI (Jan. 12, 2022) – The University Professional and Continuing Education Association (UPCEA) and the University of Wisconsin–Madison (UW–Madison) announced today they will partner on UW–Madison’s annual Distance Teaching & Learning (DT&L) conferences in 2022…
Growing ‘maze’ of education credentials is confusing consumers, employers (The Washington Post)
[…] There is, in fact, a “maze” of nearly a million unique education credentials in the United States, the nonprofit Credential Engine reports, including not only degrees but also badges, certificates, licenses, apprenticeships and industry certifications. More have popped up during the pandemic as career-switchers seek education and training. The result is confusion among employers…
The tagline for Convergence, Credential Innovation in Higher Education, raises two important questions: First, what kind of credentials are we talking about? Is the scope of credentials unlimited, blue sky, or confined to incremental changes on the margins of the status quo? And second, who is leading that innovation, and what do they need to…
Read MoreWe are pleased to share the foreword by UPCEA CEO Bob Hansen from the newly released Chief Online Learning Officers’ Guidebook: A Framework for Strategy and Practice in Higher Education. The guidebook, now available from Routledge in paperback, hardback, and eBook formats, provides a comprehensive framework for today’s online learning leaders. Learn more and purchase…
Read MoreStudent success starts with the right conversation. By uniting data, technology, and human connection, institutions can shift from reactive outreach to proactive engagement that strengthens trust, equity, and long-term retention. Every Student Is a Story, Not a Segment “On the other side of every data point, every phone number, every email address, there’s a person…
Read MoreSearch behavior has evolved, and so has the path to enrollment. Generative AI tools like ChatGPT, Gemini, and Google’s AI Overviews shape how people gather information, verify details, and form opinions. For higher education marketers, that means program visibility depends on showing up wherever students look for answers, not only in search results but across…
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