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Perspectives on Online and Professional Education
from UPCEA’s Research and Consulting Experts

Navigating Political Headwinds: Online and Professional Continuing Education Units Support of International Enrollment Efforts

June 16, 2025

Colleges and universities committed to high-quality teaching and research are navigating a growing set of challenges in attracting and supporting international students. The presence of international students on our U.S. campuses enriches the academic environment, fosters global perspectives, and enhances the cultural competency of the campus communities. These learners often pursue STEM disciplines, contributing significantly…

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Why Credential Terminology Matters in Higher Education and Workforce Development

May 28, 2025

In the fast-evolving landscape of higher education and workforce alignment, non-degree credentials are surging in popularity. This trend is largely a result of baccalaureate degrees that are not adapting quickly to address more immediate market needs, coupled with a skepticism about the value of the degree. In place of bachelor’s degrees, students are seeking more…

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Unique biweekly insights and news review from Ray Schroeder, Senior Fellow at UPCEA

Our New Co-Workers in Higher Ed

June 12, 2025

It takes a team, if not a village, to work together to deliver quality higher education. Fortunately, we have a new cohort of colleagues joining us at colleges and universities. These new colleagues are eminently qualified; most have been knowledge-certified as above-average for Ph.D. holders in their field. They are truly tireless; working 24 hours…

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Something’s Lost, but Something’s Gained

May 29, 2025

In reflecting on my feelings about the advent of Artificial Intelligence (AI) in our lives, I must report they are mixed. I have the strong sense of the inevitability that this technology will meet and exceed its hype to alter the course of humanity, generally for the better. However, at the same time there is…

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Your one-stop shop for the latest Association happenings, policy updates, plus thoughts from the desk of CEO Bob Hansen.

Annual Conference Follow Up: Translating PCOE Innovation into the Future of Higher Education

In an era of heightened urgency, higher education institutions find themselves at a pivotal crossroads—confronting enrollment cliffs, shifting demographics, and growing skepticism about the value of a degree. Further, shifting federal policy and changes at the Department of Education will challenge postsecondary leaders like never before. Amid this turbulence, one area consistently demonstrates adaptability, innovation,…

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Which OPM Contract Terms Should Concern Campus Leaders and Why?

UPCEA is pleased to announce the release of a new brief, “Which OPM Contract Terms Should Concern Campus Leaders and Why?,” authored by Jeffrey C. Sun, J.D., Ph.D. and Heather A. Turner, Ph.D., and published jointly by the University of Louisville SKILLS Collaborative, Education Law Association, and UPCEA. When deciding whether to partner with an…

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The Online Overhaul (The Chronicle of Higher Education)

“[…] The pressures to embrace online education aren’t equal across institutions, though. Those needing to retain or bulk up enrollment and those serving diverse, high-needs populations — community colleges and regional comprehensives, for example — are likely feeling more urgency to adapt, sources say. (Nearly 42 percent of the online-related jobs posted by public two-year colleges in…

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UPCEA Co-Signs Letter with ACE in Response to Department of Ed’s DCL | Policy Matters (February 2025)

UPCEA Co-Signs Letter with ACE and Other Organizations in Response to Department of Education’s Feb. 14, 2025 Dear Colleague Letter (American Council on Education) “The stated purpose of the DCL is to “provide clarity to the public regarding existing legal requirements” for colleges and universities under the Supreme Court’s 2023 decision in Students for Fair…

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Musings on trends and updates from UPCEA CEO Bob Hansen.

A new direction for the Distance Teaching and Learning Conference

November 7, 2024

Over the last three years, UPCEA engaged in an innovative partnership with the University of Wisconsin–Madison to enable the latter’s Distance Teaching and Learning (DT&L) conference to continue under UPCEA’s leadership. The partnership’s goals included making this valuable event for the distance learning community more sustainable and accessible to online practitioners focused on teaching and…

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Beyond Degrees: How Credential Innovation is Closing the Gap for 42 Million Learners

October 24, 2024

A Movement, Not Just a Community Convergence is emerging as the place where the credential innovation community for higher ed comes together. But more than a community, it’s a movement. Not a movement to make degrees less valuable, let alone obsolete. Rather, it’s a movement to complement degrees by meeting the needs of those for…

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Valuable insights from UPCEA's trusted corporate partners.

Digital Marketing Strategy for Higher Education: Drive Enrollment With SEO and PPC

June 6, 2025

How Do You Market to College Students Today? What is the modern student search journey? Today’s students explore school options across various platforms, often following curiosity rather than a set path. Before they even land on a college website, students might watch a dorm tour on TikTok, get advice from Reddit threads, or ask ChatGPT…

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Learning Design: Your Best Underutilized Marketing Tool

May 23, 2025

Many non-academic factors influence learners’ higher education decisions: financial implications, geography, degree paths, sports success, family legacy, and more. While there are many ways for a given institution to market itself, economic, technological, and societal shifts are motivating schools to refocus their marketing on attributes that specifically drive positive outcomes and generate industry-ready graduates: Learners…

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