For many online and professional continuing education units, the primary barrier to adopting artificial intelligence is not access to tools, it is uncertainty about where to begin and how to proceed without disrupting daily operations. Leaders are often balancing innovation with stability, making it difficult to introduce new approaches without clear structure. A focused, time-bound strategy can reduce that ambiguity. A 90-day adoption…
The “traditional” student is quickly becoming a relic of a bygone era. The future of enrollment is concentrated in new, non-traditional markets: adult learners seeking rapid re-skilling, dual-enrolled high school students, and the millions of Americans with “some college, no credential” who represent a significant scalable opportunity for growth. Universities know they must pivot decisively…
The spring semester is coming to a close with the normal host of routines. Yet, beneath those routines, something is unfolding in the labor market that will greet your new graduates who will face an incrementally tighter job market. I asked Claude Sonnet 4.6 Extended Thinking to research the tasks relevant to preparing our new…
Technologists, economists, and visionaries are warning us that in the next three to 18 months, we are going to experience rapid and pervasive disruption of our professional lives, workplace models, and distribution of income. Professional positions requiring college degrees will be lost, remade into highly-productive, cost-efficient, hybrid human-AI models where human contributions and compensation will…
Honoring the Life and Legacy of Dr. Gary W. Matkin
UPCEA joins colleagues, friends, and the broader higher education community in mourning the passing of Dr. Gary W. Matkin, a distinguished leader in online and professional continuing education whose nearly five decades of service shaped institutions, expanded access, and advanced innovation across the globe. Dr. Matkin began his career with the University of California, Berkeley…
UPCEA Announces 2026 Association Award Recipients
10 Individuals and 6 Programs Receive Association’s Highest Honors WASHINGTON, February 9, 2026 – UPCEA, the online and professional education association, has announced the recipients of the 2026 Association Awards. The UPCEA Association Awards program includes recognition of both individual and institutional achievement across the UPCEA membership. Since 1953, UPCEA has recognized its members’ outstanding…
UPCEA Congratulates Members Recognized in the 2026 U.S. News & World Report Ranking of Best Online Bachelor’s Programs
Nineteen of the twenty-three Top 20 Ranked Institutions are UPCEA Members WASHINGTON, D.C. (February 5, 2026) — UPCEA, the online and professional education association, is pleased to congratulate the many UPCEA members recognized in the 2026 U.S. News & World Report Best Online Programs rankings. U.S. News rankings include nearly 1,850 online programs, covering bachelor’s…
New Research Highlights a Disconnect Between University Retention Strategies and Adult Learner Priorities
National study from Collegis Education and UPCEA highlights opportunity for institutions to strengthen student persistence through better alignment of strategy, systems, and support WASHINGTON, D.C. and CHICAGO, IL – February 4, 2026 — As adult learners account for a growing share of higher education enrollment, colleges and universities face increasing pressure to sustain persistence in…
The tagline for Convergence, Credential Innovation in Higher Education, raises two important questions: First, what kind of credentials are we talking about? Is the scope of credentials unlimited, blue sky, or confined to incremental changes on the margins of the status quo? And second, who is leading that innovation, and what do they need to…
We are pleased to share the foreword by UPCEA CEO Bob Hansen from the newly released Chief Online Learning Officers’ Guidebook: A Framework for Strategy and Practice in Higher Education. The guidebook, now available from Routledge in paperback, hardback, and eBook formats, provides a comprehensive framework for today’s online learning leaders. Learn more and purchase…
Online enrollment leaders don’t need another mandate to “use AI.” They need relief. Most teams are already stretched thin by demands to manage inquiry volume, follow-up expectations, data hygiene, and prospect responsiveness. They lack the capacity to take on yet another complex initiative, especially one that feels abstract or disruptive. AI mandates promise transformation when…
Discover how to explain AI SEO ROI to university leadership when attribution is imperfect, with insights and strategy from Search Influence. Across higher education, marketing teams are being asked to explain AI search visibility before institutions agree on how to measure it. Leadership discussions are moving quickly, while reporting frameworks remain centered on keyword rankings,…