Imagine your bellwether program stepping into a modern search arena with a glossy tri-fold and a storied reputation, ready to battle any challenger. Across the ring rolls a robotic rival as “The Imperial March” blares over the speakers. The ref signals start; a blinding spotlight from the robot makes your program vanish from view. The…
Read MoreIntroduction At the 2025 UPCEA Annual Conference, the session “Owning Your Awesomeness” reminded us that professional growth isn’t just about mastering skills—it’s about recognizing and amplifying the unique strengths we already have. For leaders and practitioners in professional and online education this means embracing both the outward image we present and the inner narratives that…
Read MoreMost of us in higher education are now familiar with generative AI bots, where you formulate a prompt and get a reply. Yet, we are now beginning the advancement to agentic AI, the autonomous 24-7 project manager. The dramatic enhancement in the capability of AI as it moves from bots to agents will bring about…
Read MoreTwo weeks ago, we examined the transformation of higher education in the next five years. Today, we look at how this transformation will shift the emphasis of our teaching. As with the prior column, this week’s thesis evolves out of the Zoom Keynote to the Rethink AI Conference, sponsored in part by the International Academy…
Read MoreNational Coalition Launched to Accelerate Adoption of Learning and Employment Records (LERs) in Post-Secondary Education
A coalition of national associations that represent stakeholders on college campuses have come together to address a common challenge post-secondary institutions face in adapting learning and preparing learners for employment: slow adoption of digital credentials. Too many institutions are not yet poised to respond to the increasing demand for micro-credentials, badges, and other digital credentials…
Generative AI Update for 2024 (The European Business Review)
Read Ray Schroeder and Katherine Kerpan’s perspective on where artificial intelligence is going in 2024. While the first full year of operation of ChatGPT, 2023, gave a foretaste of the enormous impact that AI is going to have on us all, 2024 shows every sign of boggling the mind even more. Here are some things…
How to Measure the Impact of Your Leadership Development Programs
No matter the size of your school or educational institution, it’s no secret that strong leadership is crucial to long-term success. Implementing leadership development programs is among the most effective ways to train aspiring educational leaders and ensure their goals and mission are aligned with that of the institution. At the same time, it’s not always simple…
Benefits of Becoming a UPCEA Member
UPCEA, the online and professional education association, works to support its members by offering professional development, networking, and mentorship opportunities. As a collaborative and entrepreneurial community, we are proud of the fact that our members are thought leaders in the higher education administration field who continuously strive to improve educational access and outcomes for all students. Why UPCEA? The…
The tagline for Convergence, Credential Innovation in Higher Education, raises two important questions: First, what kind of credentials are we talking about? Is the scope of credentials unlimited, blue sky, or confined to incremental changes on the margins of the status quo? And second, who is leading that innovation, and what do they need to…
Read MoreWe are pleased to share the foreword by UPCEA CEO Bob Hansen from the newly released Chief Online Learning Officers’ Guidebook: A Framework for Strategy and Practice in Higher Education. The guidebook, now available from Routledge in paperback, hardback, and eBook formats, provides a comprehensive framework for today’s online learning leaders. Learn more and purchase…
Read MoreStudent success starts with the right conversation. By uniting data, technology, and human connection, institutions can shift from reactive outreach to proactive engagement that strengthens trust, equity, and long-term retention. Every Student Is a Story, Not a Segment “On the other side of every data point, every phone number, every email address, there’s a person…
Read MoreSearch behavior has evolved, and so has the path to enrollment. Generative AI tools like ChatGPT, Gemini, and Google’s AI Overviews shape how people gather information, verify details, and form opinions. For higher education marketers, that means program visibility depends on showing up wherever students look for answers, not only in search results but across…
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