For many online and professional continuing education units, the primary barrier to adopting artificial intelligence is not access to tools, it is uncertainty about where to begin and how to proceed without disrupting daily operations. Leaders are often balancing innovation with stability, making it difficult to introduce new approaches without clear structure. A focused, time-bound strategy can reduce that ambiguity. A 90-day adoption…
The “traditional” student is quickly becoming a relic of a bygone era. The future of enrollment is concentrated in new, non-traditional markets: adult learners seeking rapid re-skilling, dual-enrolled high school students, and the millions of Americans with “some college, no credential” who represent a significant scalable opportunity for growth. Universities know they must pivot decisively…
Many of us utilize AI daily in our higher education work, yet we may not have assessed the ethical and human-centered nature of the tool we have selected and trained through our prompts. AI tools are no longer a relatively simple search engine that is driven by marketing metrics to help us conduct our research.…
The spring semester is coming to a close with the normal host of routines. Yet, beneath those routines, something is unfolding in the labor market that will greet your new graduates who will face an incrementally tighter job market. I asked Claude Sonnet 4.6 Extended Thinking to research the tasks relevant to preparing our new…
2024 UPCEA MEMS Award Recipients Announced
40 Recipients Chosen For Three Award Categories WASHINGTON, D.C., September 27, 2024 — UPCEA, the online and professional education association, has announced the recipients of the 2024 Excellence in Enrollment Management Award, the Excellence in Diversity, Equity, and Inclusiveness in Marketing, Enrollment, and Student Success Award, and the Excellence in Marketing Award. All three awards…
Reporting Deadline on GE and FVT Pushed to 2025 | Policy Matters (September 2024)
Major Updates Reporting Deadline on GE and FVT Pushed to 2025 The Department of Education (ED) has announced a further delay in the reporting deadline for Gainful Employment (GE) and Financial Value Transparency (FVT) until early 2025. Initially extended to October 1, 2024, the deadline has now been pushed to January 15, 2025. This follows…
New Resource – Digital Accessibility Requirements For Online Learning | Policy Matters (August 2024)
Major Updates Digital Accessibility Requirements For Online Learning | UPCEA Primers + Insights – NEW How Disability Anti-Discrimination Laws Impact Online Courses and Programs Across UPCEA’s membership and higher education more broadly, every individual plays an important role in fostering inclusive environments. Digital accessibility is not just a regulatory requirement but a cornerstone of inclusive…
How higher-ed is accelerating the growth of credential innovation (eCampus News)
“A new higher-ed playbook aims to accelerate the development and delivery of non-credit, short-term credentials that are effectively directed at the workplace. Building Capacity, Expanding Pathways: Accelerating the Growth of Credential Innovation in Higher Education, from online and professional education association UPCEA and supported by a grant from Walmart, features lessons learned and promising practices…
The tagline for Convergence, Credential Innovation in Higher Education, raises two important questions: First, what kind of credentials are we talking about? Is the scope of credentials unlimited, blue sky, or confined to incremental changes on the margins of the status quo? And second, who is leading that innovation, and what do they need to…
We are pleased to share the foreword by UPCEA CEO Bob Hansen from the newly released Chief Online Learning Officers’ Guidebook: A Framework for Strategy and Practice in Higher Education. The guidebook, now available from Routledge in paperback, hardback, and eBook formats, provides a comprehensive framework for today’s online learning leaders. Learn more and purchase…
Some conferences feel long. This one flew by. And still, I kept thinking I wish I could have attended even more sessions. Over the past few days at the UPCEA Annual Conference, a few very clear themes kept coming back. Not just in presentations, but in conversations with people across institutions. Yes, AI is still very much…
Online enrollment leaders don’t need another mandate to “use AI.” They need relief. Most teams are already stretched thin by demands to manage inquiry volume, follow-up expectations, data hygiene, and prospect responsiveness. They lack the capacity to take on yet another complex initiative, especially one that feels abstract or disruptive. AI mandates promise transformation when…