Imagine your bellwether program stepping into a modern search arena with a glossy tri-fold and a storied reputation, ready to battle any challenger. Across the ring rolls a robotic rival as “The Imperial March” blares over the speakers. The ref signals start; a blinding spotlight from the robot makes your program vanish from view. The…
Read MoreIntroduction At the 2025 UPCEA Annual Conference, the session “Owning Your Awesomeness” reminded us that professional growth isn’t just about mastering skills—it’s about recognizing and amplifying the unique strengths we already have. For leaders and practitioners in professional and online education this means embracing both the outward image we present and the inner narratives that…
Read MoreThere is a new “cliff” in American higher education, and it is not the demographic cliff. Rather, it is the dramatic cliff in math knowledge, skills, and abilities. Let me be clear that other discipline deficiencies are found in this new generation of college students, however they are dwarfed by those in math. These have…
Read MoreMost of us in higher education are now familiar with generative AI bots, where you formulate a prompt and get a reply. Yet, we are now beginning the advancement to agentic AI, the autonomous 24-7 project manager. The dramatic enhancement in the capability of AI as it moves from bots to agents will bring about…
Read MoreAdvocating for FAFSA Fixes and State Authorization Reciprocity | Policy Matters (May 2024)
Major Updates UPCEA Co-Signs Request to Congress on FAFSA Fix Proposal In a letter led by the American Council on Education (ACE), UPCEA joined with other organizations to seek legislation for crucial adjustments to the FAFSA process to enhance its efficiency and fairness. Key proposals include ensuring institutions are not held liable for discrepancies in…
Take Action on Proposed State Authorization Reciprocity Regulations | Policy Matters (April 2024)
Major Updates Urgent: Take Action on Proposed State Authorization Reciprocity Regulations The Department of Education is set to introduce new regulations that could significantly alter state authorization reciprocity agreements, critically affecting online education and our students’ futures. Following the lack of consensus in recent negotiated rulemaking sessions, the forthcoming rules are expected to impose…
How to Market Your Higher Education Programs to Prospective Students
As the college admissions landscape continues undergoing seismic shifts, higher education administrators and marketing teams must be able to come up with innovative, future-forward marketing strategies designed to increase interest, boost admission rates, and target student populations that may not otherwise have considered attending college. By developing a marketing strategy for student recruitment, you can promote your higher…
UPCEA Recognizes the 2024 Summit for Online Leadership and Administration + Roundtable and Distance Teaching & Learning Conference Award Recipients
7 Individuals Receive Honors WASHINGTON (April 18, 2024) – UPCEA, the online and professional education association, is pleased to recognize the recipients of this year’s online and distance education awards. Award recipients will be honored at the 2024 Summit for Online Leadership and Administration + Roundtable (SOLA+R) and Distance Teaching & Learning Conference (DT&L), July…
The tagline for Convergence, Credential Innovation in Higher Education, raises two important questions: First, what kind of credentials are we talking about? Is the scope of credentials unlimited, blue sky, or confined to incremental changes on the margins of the status quo? And second, who is leading that innovation, and what do they need to…
Read MoreWe are pleased to share the foreword by UPCEA CEO Bob Hansen from the newly released Chief Online Learning Officers’ Guidebook: A Framework for Strategy and Practice in Higher Education. The guidebook, now available from Routledge in paperback, hardback, and eBook formats, provides a comprehensive framework for today’s online learning leaders. Learn more and purchase…
Read MoreStudent success starts with the right conversation. By uniting data, technology, and human connection, institutions can shift from reactive outreach to proactive engagement that strengthens trust, equity, and long-term retention. Every Student Is a Story, Not a Segment “On the other side of every data point, every phone number, every email address, there’s a person…
Read MoreSearch behavior has evolved, and so has the path to enrollment. Generative AI tools like ChatGPT, Gemini, and Google’s AI Overviews shape how people gather information, verify details, and form opinions. For higher education marketers, that means program visibility depends on showing up wherever students look for answers, not only in search results but across…
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