The higher education landscape is arguably the toughest it has been in a generation, marked by economic instability, demographic decline, and the constant imperative for greater efficiency. The 2026 Landscape of Higher Education Report confirms this volatile reality: beginning in 2026, many institutions will face a sustained decline in traditional-aged undergraduates. Enrollment growth is now…
There’s a moment from my college days I remember more clearly than any midterm I ever took. I had stepped away from my bachelor’s degree at Penn State because I wanted to live a little. I’d grown up in the same town that I went to college and I just needed an extended reprieve, something…
As we look at Artificial Intelligence in teaching and learning, we must look beyond facts, figures and formulas to ensure that the skill of perceiving and managing feelings, emotions and personalization are engaged in the process. Looking back on my lifelong history of learning experiences, the ones that I would rank as most effective and…
Agentic AI is no longer merely an interactive tool we talk to; it is a colleague that acts for us. In a very active and highly competitive environment, AI has grown at breakneck speed. As with so many technologies, business and industry have moved far faster than academe to embrace the cost savings, capability expanding…
How the Education Department Wants to Police Online Education (Inside Higher Ed)
The Education Department wants to collect much more information about distance education courses and the students enrolled in them as part of a broader effort to increase oversight of online programs. The department’s proposal would require colleges and universities to take attendance in distance education classes, which include those offered online or via correspondence. Institutions…
Major Gaps in Tracking of Higher Ed Marketing Metrics: New Report
Search Influence and UPCEA Establish Higher Ed Marketing Cost Benchmarks in Joint Industry Report NEW ORLEANS, LA., July 30, 2024 — Search Influence, a leading higher education digital marketing agency, and UPCEA, the online and professional education association, announced their co-authored Higher Ed Marketing Metrics Research Report. The study establishes industry-first benchmarks for marketing cost…
Developing Organizational Leaders in the Online, Continuing, and Professional Education Landscape
These days, educational institutions and organizations face a number of challenges when it comes to developing effective leaders—particularly in the online, continuing, and professional education realms. From difficulties catering to diverse learners to struggles adapting to emerging technologies, being able to navigate these challenges is crucial. Fortunately, with the right organizational leadership in place, it is possible…
UPCEA Receives Grant from Walmart to Scale Engagement Between Employers and Higher Ed
Significant second grant will drive adoption of new models for engaging employers in credential innovation WASHINGTON (July 24, 2024) – UPCEA, the online and professional education association, is honored to receive a $600,000 grant from Walmart to drive innovation in skills-based credentialing with a project titled, “Expanding Institutional Capacity for Employer Engagement in Credential Innovation.” …
The tagline for Convergence, Credential Innovation in Higher Education, raises two important questions: First, what kind of credentials are we talking about? Is the scope of credentials unlimited, blue sky, or confined to incremental changes on the margins of the status quo? And second, who is leading that innovation, and what do they need to…
We are pleased to share the foreword by UPCEA CEO Bob Hansen from the newly released Chief Online Learning Officers’ Guidebook: A Framework for Strategy and Practice in Higher Education. The guidebook, now available from Routledge in paperback, hardback, and eBook formats, provides a comprehensive framework for today’s online learning leaders. Learn more and purchase…
The student journey has changed — and expectations are rising. Students today are moving faster, arriving more informed, and expecting experiences that feel responsive and personalized. Research behaviors are shifting, and AI is increasingly shaping how prospective students discover and evaluate programs. The path to enrollment is becoming more complex and more personalized, and students…
Introduction Higher education is at a crossroads, marked by declining public trust, diminishing enrollments, substantial budget cuts, and increased scrutiny on post-college outcomes. Recent research from UPCEA underscores growing skepticism about the value of traditional degrees, driving institutions and learners alike to explore innovative educational pathways and revenue models (UPCEA, 2025). To address these challenges…