Imagine your bellwether program stepping into a modern search arena with a glossy tri-fold and a storied reputation, ready to battle any challenger. Across the ring rolls a robotic rival as “The Imperial March” blares over the speakers. The ref signals start; a blinding spotlight from the robot makes your program vanish from view. The…
Read MoreIntroduction At the 2025 UPCEA Annual Conference, the session “Owning Your Awesomeness” reminded us that professional growth isn’t just about mastering skills—it’s about recognizing and amplifying the unique strengths we already have. For leaders and practitioners in professional and online education this means embracing both the outward image we present and the inner narratives that…
Read MoreMost of us in higher education are now familiar with generative AI bots, where you formulate a prompt and get a reply. Yet, we are now beginning the advancement to agentic AI, the autonomous 24-7 project manager. The dramatic enhancement in the capability of AI as it moves from bots to agents will bring about…
Read MoreTwo weeks ago, we examined the transformation of higher education in the next five years. Today, we look at how this transformation will shift the emphasis of our teaching. As with the prior column, this week’s thesis evolves out of the Zoom Keynote to the Rethink AI Conference, sponsored in part by the International Academy…
Read MoreThe Job – Open Tabs: Noncredit Microcredentials (Work Shift)
“While colleges are increasingly interested in alternative credentials, higher education lacks consistent processes for developing and pricing noncredit, short-term credentials, according to UPCEA. The group’s new playbook for accelerating growth in the space includes case studies on the development of noncredit microcredentials by 10 universities, which represent a wide range of sizes, geographies, and institution types.” Read more.
LER Accelerator and Learn & Work Ecosystem Library Announce Partnership to Develop Comprehensive LER Resource Collection
Innovative new resource hub aims to support the adoption and implementation of Learning and Employment Records (LERs) in postsecondary education WASHINGTON, D.C. (August 14, 2024) – The LER Accelerator, in partnership with the Learn & Work Ecosystem Library, is thrilled to announce the development of a new Special Collection dedicated to supporting the adoption and…
How to Measure the Impact of Your Higher Education Programs
These days, students and prospective students are becoming increasingly critical of higher education programs—especially as the cost of higher learning continues to rise. Understandably, students want to make sure they’re getting their money’s worth before enrolling in (and committing to) a program. In other words, they want to know that the program they’re considering is effective and proven to…
UPCEA Releases Higher Ed Playbook for Accelerating Growth of Credential Innovation
Grant-funded project delivers promising practices to help institutions engage their local business community in the development of noncredit microcredentials WASHINGTON (Aug. 12, 2024) – UPCEA, the online and professional education association, today published a new higher education playbook, supported by a grant from Walmart, and aimed at accelerating the development and delivery of noncredit, short-term…
We are pleased to share the foreword by UPCEA CEO Bob Hansen from the newly released Chief Online Learning Officers’ Guidebook: A Framework for Strategy and Practice in Higher Education. The guidebook, now available from Routledge in paperback, hardback, and eBook formats, provides a comprehensive framework for today’s online learning leaders. Learn more and purchase…
Read MoreOver the last three years, UPCEA engaged in an innovative partnership with the University of Wisconsin–Madison to enable the latter’s Distance Teaching and Learning (DT&L) conference to continue under UPCEA’s leadership. The partnership’s goals included making this valuable event for the distance learning community more sustainable and accessible to online practitioners focused on teaching and…
Read MoreStudent success starts with the right conversation. By uniting data, technology, and human connection, institutions can shift from reactive outreach to proactive engagement that strengthens trust, equity, and long-term retention. Every Student Is a Story, Not a Segment “On the other side of every data point, every phone number, every email address, there’s a person…
Read MoreSearch behavior has evolved, and so has the path to enrollment. Generative AI tools like ChatGPT, Gemini, and Google’s AI Overviews shape how people gather information, verify details, and form opinions. For higher education marketers, that means program visibility depends on showing up wherever students look for answers, not only in search results but across…
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