Imagine your bellwether program stepping into a modern search arena with a glossy tri-fold and a storied reputation, ready to battle any challenger. Across the ring rolls a robotic rival as “The Imperial March” blares over the speakers. The ref signals start; a blinding spotlight from the robot makes your program vanish from view. The…
Read MoreIntroduction At the 2025 UPCEA Annual Conference, the session “Owning Your Awesomeness” reminded us that professional growth isn’t just about mastering skills—it’s about recognizing and amplifying the unique strengths we already have. For leaders and practitioners in professional and online education this means embracing both the outward image we present and the inner narratives that…
Read MoreThere is a new “cliff” in American higher education, and it is not the demographic cliff. Rather, it is the dramatic cliff in math knowledge, skills, and abilities. Let me be clear that other discipline deficiencies are found in this new generation of college students, however they are dwarfed by those in math. These have…
Read MoreMost of us in higher education are now familiar with generative AI bots, where you formulate a prompt and get a reply. Yet, we are now beginning the advancement to agentic AI, the autonomous 24-7 project manager. The dramatic enhancement in the capability of AI as it moves from bots to agents will bring about…
Read MoreNew Resource – Digital Accessibility Requirements For Online Learning | Policy Matters (August 2024)
Major Updates Digital Accessibility Requirements For Online Learning | UPCEA Primers + Insights – NEW How Disability Anti-Discrimination Laws Impact Online Courses and Programs Across UPCEA’s membership and higher education more broadly, every individual plays an important role in fostering inclusive environments. Digital accessibility is not just a regulatory requirement but a cornerstone of inclusive…
How higher-ed is accelerating the growth of credential innovation (eCampus News)
“A new higher-ed playbook aims to accelerate the development and delivery of non-credit, short-term credentials that are effectively directed at the workplace. Building Capacity, Expanding Pathways: Accelerating the Growth of Credential Innovation in Higher Education, from online and professional education association UPCEA and supported by a grant from Walmart, features lessons learned and promising practices…
These 10 schools found their footing creating quality alternative credentials (University Business)
Senior leadership is beginning to view alternative credentials as a fundamental aspect of their enrollment strategy—and accreditors are listening. But costs, opaque data and unfruitful corporate outreach efforts have prevented colleges and universities from implementing the programs at scale, to name a few barriers. Institutions looking to solidify their non-degree micro-credential and digital badge strategy can model solutions from…
The Job – Open Tabs: Noncredit Microcredentials (Work Shift)
“While colleges are increasingly interested in alternative credentials, higher education lacks consistent processes for developing and pricing noncredit, short-term credentials, according to UPCEA. The group’s new playbook for accelerating growth in the space includes case studies on the development of noncredit microcredentials by 10 universities, which represent a wide range of sizes, geographies, and institution types.” Read more.
The tagline for Convergence, Credential Innovation in Higher Education, raises two important questions: First, what kind of credentials are we talking about? Is the scope of credentials unlimited, blue sky, or confined to incremental changes on the margins of the status quo? And second, who is leading that innovation, and what do they need to…
Read MoreWe are pleased to share the foreword by UPCEA CEO Bob Hansen from the newly released Chief Online Learning Officers’ Guidebook: A Framework for Strategy and Practice in Higher Education. The guidebook, now available from Routledge in paperback, hardback, and eBook formats, provides a comprehensive framework for today’s online learning leaders. Learn more and purchase…
Read MoreStudent success starts with the right conversation. By uniting data, technology, and human connection, institutions can shift from reactive outreach to proactive engagement that strengthens trust, equity, and long-term retention. Every Student Is a Story, Not a Segment “On the other side of every data point, every phone number, every email address, there’s a person…
Read MoreSearch behavior has evolved, and so has the path to enrollment. Generative AI tools like ChatGPT, Gemini, and Google’s AI Overviews shape how people gather information, verify details, and form opinions. For higher education marketers, that means program visibility depends on showing up wherever students look for answers, not only in search results but across…
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