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A Blog on Latest Trends Impacting Marketing and Higher Education
from Director of UPCEA's Center for Research and Strategy, Jim Fong

Beware Higher Education: Cancel Culture and Generation Z are Here to Stay

August 11, 2020

Generation Z, those ages 8 to 23, are 67 million strong and represent one in five U.S. residents.[i] Those approximately 14 to 23, the iGeneration, are a powerful and influential group and constitute more than half of Gen Z. iGen recently disrupted President Trump’s Tulsa rally through the use of TikTok. They, along with young…

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Marketing and Enrollment Management in a Time of Uncertainty

June 19, 2020

Institutions of higher education are faced with major challenges and have leaned toward many of their professional, continuing and online (PCO) education units to not only assist with bringing traditional teaching faculty into a more aggressive world of online learning, but to also supplement lost revenue and enrollments due to students not returning to campus…

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Unique biweekly insights and news review from Ray Schroeder, Senior Fellow at UPCEA

Multiple Digital Learning Modes to Optimize Class

July 30, 2020

As many of us prepare for a digitally delivered fall term, we should consider the variety of options that can be employed in our classes, enabling flexibility and optimizing learning outcomes. These COVID-19 times are disrupting our lives, our work and our learning. They force us to find new ways to deliver our curriculum and…

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Virtual Laboratories: Convergence of Learning and Career Practice

July 17, 2020

In the months of COVID-19 isolation, the gulf between college science labs and professional labs has narrowed; they both are converging in online practice. Academic virtual science labs have improved year by year as more and more learners seek to advance their education and careers through online learning. At the same time, professional laboratories have…

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Your one-stop shop for the latest Association happenings, policy updates, plus thoughts from the desk of CEO Bob Hansen.

2019 UPCEA Marketing and Enrollment Award Recipients Announced

WASHINGTON, D.C., November 1, 2019 — UPCEA, the leader in professional, continuing, and online education, has announced the recipients of the 2019 Excellence in Enrollment Management Award and the 2019 Marketing Awards. The UPCEA Excellence in Enrollment Management Award recognizes an outstanding professional, continuing, and/or online organization (unit or individual) that models best practices and…

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Thousands worldwide have participated in GW’s free online courses, officials say (The GW Hatchet)

Five years after GW launched its first free massive open online course, faculty continue to tout its advantages for students. Officials currently offer four MOOCs, which allow anyone to enroll at any time for a self-paced class in engineering or nursing after cutting two classes in summer 2018. Officials said the courses help their schools reach out to thousands of people…

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UPCEA Weighs In On College Afforability Act (CAA) Markup

UPCEA, along with ACE, and other organizations, wrote to Committee on Education and Labor Chairman Bobby Scott and Ranking Member Virginia Foxx to offer views on H.R. 4674, the College Affordability Act (CAA) introduced by Chairman Scott that will be marked up by the Committee. Any comprehensive Higher Education Act (HEA) reauthorization proposal represents a…

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Policy Matters | Both Parties Release Higher Ed Policy Reforms (October 2019)

Welcome to the October edition of Policy Matters. Each issue has the latest updates and actionable items in public policy for adult and nontraditional education stakeholders. Major Update Both Republicans and Democrats Release Legislation for Major Higher Ed Reforms We now have a clearer vision of where this Congress’ Democrats and Republicans stand on how to…

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Musings on trends and updates from UPCEA CEO Bob Hansen.

UPCEA Seeks VP of Finance & Administration

July 23, 2020

UPCEA is currently seeking a Vice President of Finance & Administration for a fully remote position. I am turning to the UPCEA community for help in filling this spot on our team at headquarters. If you know anyone in the finance and accounting areas of the non-profit or higher education sectors who might be interested…

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Just Released: UPCEA Hallmarks of Excellence in Credential Innovation

May 20, 2020

Over the past five years UPCEA has published two Hallmarks of Excellence frameworks, first in Online Leadership and then Professional and Continuing Education. These quality frameworks have been endorsed and used by countless organizations and institutions as they evaluate, enhance, and sometimes even build professional, continuing, and online enterprises. Today, I am so pleased to…

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