Higher education is facing its greatest challenge in decades. Our field may be at a transformational cusp where the transactional currency for education may shift from credits to competency, competency dictated by new, to-be-determined factors, shaped by our evolving economy, as well as the political landscape. Historically, and for the era, 120-credits was a fairly…
Read MoreHigher education institutions, particularly those with online and professional continuing education (PCE) units, are increasingly tasked with balancing financial sustainability and operational efficiency in a resource-constrained environment. As student demographics shift and competition intensifies, institutions are looking for innovative ways to diversify their revenue streams while optimizing operations – this is no easy task. The…
Read MoreA number of factors are converging to create a huge storm of change in higher education this coming year. Generative AI (GenAI) advances, massive federal policy shifts, broad societal economic changes, and the demographic cliff combine to create uncertainty today and change tomorrow. What are the changes we can predict today, and how can we…
Read MoreAnthropic last month took the lead in providing early access to basic AI agents for the masses. This is a huge leap forward from the chatbots that have dominated early Generative AI (GenAI) up until today. Anthropic offers the new function that enables its Sonnet version to control your computer. “Claude 3.5 Sonnet is the…
Read MoreUPCEA Announces Partnership With Keypath Education
WASHINGTON, DC– UPCEA, the association for professional, continuing, and online education, is pleased to announce the signing of a Silver level partnership agreement with Keypath Education, formerly known as PlattForm, a partner for higher education institutions around the world. Keypath Education is a full-service partner for more than 250 colleges and universities, delivering sustainable institutional growth…
UPCEA Announces 2015 Marketing Award Recipients
170 Recipients Receive Honors Across 26 Categories for Excellence in Marketing WASHINGTON, D.C., September 16, 2015 — UPCEA, the leader in professional, continuing, and online education, has announced the recipients of the 2015 Marketing Awards. The UPCEA Marketing Awards program recognizes the top marketing and creative work across the UPCEA membership. This year, UPCEA is…
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Over the last three years, UPCEA engaged in an innovative partnership with the University of Wisconsin–Madison to enable the latter’s Distance Teaching and Learning (DT&L) conference to continue under UPCEA’s leadership. The partnership’s goals included making this valuable event for the distance learning community more sustainable and accessible to online practitioners focused on teaching and…
Read MoreA Movement, Not Just a Community Convergence is emerging as the place where the credential innovation community for higher ed comes together. But more than a community, it’s a movement. Not a movement to make degrees less valuable, let alone obsolete. Rather, it’s a movement to complement degrees by meeting the needs of those for…
Read MoreMilitary-connected students (veterans, active duty service members, National Guard and Reserves members, and their families) represent a valuable but often overlooked demographic in higher education. These individuals bring a strong sense of purpose, discipline, and a commitment to service to campus—qualities that make them outstanding students and future leaders. As higher education institutions seek to…
Read MoreMarketing cost per inquiry (CPI) is a primary signifier of how well your marketing is performing, but it has historically lacked a critical aspect that makes it a valuable barometer for success: its very own benchmark. Search Influence and UPCEA have addressed this crucial gap in higher education marketing with our Marketing Metrics Research Report:…
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