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Perspectives on Online and Professional Education
from UPCEA’s Research and Consulting Experts

Your Lifelong Learning Journey’s “Breadcrumbs” – How to Tell Your Story

April 28, 2025

As avid backcountry hikers, years ago my family decided it would be prudent to buy a GPS, even though we had a rescue dog with an incredible sense of direction. While many out-and-back or even loop hikes didn’t require high-powered digital GPS coordinates to find our way back to our vehicle, we did appreciate launching…

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Key Findings from 2024 UPCEA Marketing Survey

April 17, 2025

As more and more institutions face internal and external pressures to identify and cultivate new revenue streams, many are turning to online and professional continuing education to attract new learners and address fiscal shortfalls. While this continued increase in supply undoubtedly benefits the student, it makes an already saturated market even more competitive. UPCEA’s 2024…

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Unique biweekly insights and news review from Ray Schroeder, Senior Fellow at UPCEA

Urgent Need for AI Literacy

April 30, 2025

As we approach May, alarm bells are ringing for all colleges and universities to ensure that AI literacy programs have been completed by learners who plan to enter the job market this year and in the future. The rapid advent of AI capabilities, coupled with the developing economic pressures worldwide, have led to a surge…

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The Disruptive Future of Society as AI Dominates the Workplace

April 16, 2025

The technology of Generative Artificial Intelligence (AI) gained worldwide attention with the initial release of OpenAI’s ChatGPT on November 30, 2022, and it has continued to expand at awesome speed and capability ever since. This has generated fear and anxiety among some observers and enthusiasm among others. The enthusiasm is for the many ways in…

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Your one-stop shop for the latest Association happenings, policy updates, plus thoughts from the desk of CEO Bob Hansen.

Alternative credentials now a must-have for traditional universities (eCampusNews)

Millennials prefer badging and certificates to traditional degrees, according to researchers from UPCEA, Penn State and Pearson. More than half of higher education institutions (64 percent) participating in a recent survey said alternative credentials are an important strategy for institutions’ futures. That same survey also found that millennial students are likely to support the use…

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Millennials prefer credentialing programs to traditional degrees (Education Dive)

A new study reveals that more than 90% of American colleges and universities offer alternative credential or badging programs for certification in industry-specific careers. The University Professional and Continuing Education Association says millennial survey respondents prefer certifications to bachelor’s degrees, and schools are responding with increased development of professional training silos. Read the full story.

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More Than 90 Percent of Institutions Offer Alternative Credentials (Campus Technology)

Millennial students seem to prefer badging and certificate programs to traditional bachelor’s degrees, according to a new study from University Professional and Continuing Education Association (UPCEA), Pennsylvania State University and Pearson that explored the role that alternative credentials play in higher education. Read the full story.

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Pioneering Study Reveals More Than 90 Percent of Colleges and Universities Embrace Alternative Credentials

WASHINGTON, D.C. – June 28, 2016 – A study released today by UPCEA (the University Professional and Continuing Education Association), Penn State and Pearson, at the UPCEA and the American Council on Education (ACE) Summit for Online Leadership in Washington, D.C., found widespread acceptance and use of alternative credentialing programs at American colleges and universities….

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Musings on trends and updates from UPCEA CEO Bob Hansen.

A new direction for the Distance Teaching and Learning Conference

November 7, 2024

Over the last three years, UPCEA engaged in an innovative partnership with the University of Wisconsin–Madison to enable the latter’s Distance Teaching and Learning (DT&L) conference to continue under UPCEA’s leadership. The partnership’s goals included making this valuable event for the distance learning community more sustainable and accessible to online practitioners focused on teaching and…

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Beyond Degrees: How Credential Innovation is Closing the Gap for 42 Million Learners

October 24, 2024

A Movement, Not Just a Community Convergence is emerging as the place where the credential innovation community for higher ed comes together. But more than a community, it’s a movement. Not a movement to make degrees less valuable, let alone obsolete. Rather, it’s a movement to complement degrees by meeting the needs of those for…

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Valuable insights from UPCEA's trusted corporate partners.

Higher Ed SEO Trends to Stay Competitive

March 14, 2025

Higher education institutions are navigating a rapidly evolving search landscape. With so many prospective students turning to search engines to explore programs and make enrollment decisions, universities must ensure their SEO strategies keep pace with these changes. Without a clear SEO strategy, institutions risk losing visibility. According to the Higher Ed SEO Research Study developed…

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The Key to Professional & Continuing Education Success Starts with Your Systems Data

March 7, 2025

Systems are the processes, people, and technology that make your university run on a day-to-day basis. There are a thousand of them that make up your infrastructure, from recruiting and enrollment to learning design and continuing education. It’s these systems that dictate the experiences your students, staff, and faculty have within your university. As such,…

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