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Perspectives on Online and Professional Education
from UPCEA’s Research and Consulting Experts

A Reflection on My Predictions: What it Means for 2025 and Beyond

November 25, 2024

Higher education is facing its greatest challenge in decades. Our field may be at a transformational cusp where the transactional currency for education may shift from credits to competency, competency dictated by new, to-be-determined factors, shaped by our evolving economy, as well as the political landscape. Historically, and for the era, 120-credits was a fairly…

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Balancing Act: How Higher Education Can Thrive in a Resource-Constrained World

November 15, 2024

Higher education institutions, particularly those with online and professional continuing education (PCE) units, are increasingly tasked with balancing financial sustainability and operational efficiency in a resource-constrained environment. As student demographics shift and competition intensifies, institutions are looking for innovative ways to diversify their revenue streams while optimizing operations – this is no easy task. The…

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Unique biweekly insights and news review from Ray Schroeder, Senior Fellow at UPCEA

Winds of Change in Higher Ed to Become a Hurricane in 2025

November 21, 2024

A number of factors are converging to create a huge storm of change in higher education this coming year. Generative AI (GenAI) advances, massive federal policy shifts, broad societal economic changes, and the demographic cliff combine to create uncertainty today and change tomorrow. What are the changes we can predict today, and how can we…

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Here Come the AI Agents!

November 7, 2024

Anthropic last month took the lead in providing early access to basic AI agents for the masses. This is a huge leap forward from the chatbots that have dominated early Generative AI (GenAI) up until today. Anthropic offers the new function that enables its Sonnet version to control your computer. “Claude 3.5 Sonnet is the…

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Your one-stop shop for the latest Association happenings, policy updates, plus thoughts from the desk of CEO Bob Hansen.

UPCEA Partners With Lumina Foundation To Launch Alternative Credential Challenge

Solutions Must Be Submitted by February 18, 2016 WASHINGTON, DC – UPCEA, the leader in professional, continuing, and online education, is pleased to announce a contest in partnership with the Lumina Foundation to bring increased visibility to the rise of alternative credentials and to seed innovation. It is now widely understood that the United States…

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UPCEA Celebrates Successful Centennial Year

History, High Member Engagement, Impressive Speakers as 100th Year Comes To a Close WASHINGTON, DC – UPCEA (the University Professional and Continuing Education Association) celebrated its Centennial in 2015, the anniversary of the association’s founding and first Annual Conference in Madison, Wisc. in 1915. The theme of the 2015 Annual Conference, Access, Innovation, Engagement: A…

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UPCEA Announces 2015 Division And Best In Show Marketing Award Recipients

6 Recipients Chosen Out of 18 Leading Entries for Top Honors DENVER, CO — UPCEA, the association for leaders in professional, continuing, and online education, has announced the Division and Best in Show award recipients of the 2015 Marketing Awards. The UPCEA Marketing Awards program recognizes the top marketing and creative work across the UPCEA membership…

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UPCEA And OLC Form Coalition To Advance The Interests Of Non-Traditional Learners

WASHINGTON, DC, and NEWBURYPORT, MA, Sept. 24, 2015 — The University Professional and Continuing Education Association (UPCEA) and the Online Learning Consortium (OLC) have formed a coalition to advance the interests of non-traditional (sometimes called “contemporary”) learners and the programs that support them. This partnership comes at a time of great importance to the higher education federal policy landscape, as Congress…

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Musings on trends and updates from UPCEA CEO Bob Hansen.

A new direction for the Distance Teaching and Learning Conference

November 7, 2024

Over the last three years, UPCEA engaged in an innovative partnership with the University of Wisconsin–Madison to enable the latter’s Distance Teaching and Learning (DT&L) conference to continue under UPCEA’s leadership. The partnership’s goals included making this valuable event for the distance learning community more sustainable and accessible to online practitioners focused on teaching and…

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Beyond Degrees: How Credential Innovation is Closing the Gap for 42 Million Learners

October 24, 2024

A Movement, Not Just a Community Convergence is emerging as the place where the credential innovation community for higher ed comes together. But more than a community, it’s a movement. Not a movement to make degrees less valuable, let alone obsolete. Rather, it’s a movement to complement degrees by meeting the needs of those for…

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Valuable insights from UPCEA's trusted corporate partners.

Strategic Marketing Best Practices to Reach Military-Connected Students

November 27, 2024

Military-connected students (veterans, active duty service members, National Guard and Reserves members, and their families) represent a valuable but often overlooked demographic in higher education. These individuals bring a strong sense of purpose, discipline, and a commitment to service to campus—qualities that make them outstanding students and future leaders. As higher education institutions seek to…

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Understanding Cost Per Inquiry in Higher Education Marketing

November 26, 2024

Marketing cost per inquiry (CPI) is a primary signifier of how well your marketing is performing, but it has historically lacked a critical aspect that makes it a valuable barometer for success: its very own benchmark. Search Influence and UPCEA have addressed this crucial gap in higher education marketing with our Marketing Metrics Research Report:…

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