Imagine your bellwether program stepping into a modern search arena with a glossy tri-fold and a storied reputation, ready to battle any challenger. Across the ring rolls a robotic rival as “The Imperial March” blares over the speakers. The ref signals start; a blinding spotlight from the robot makes your program vanish from view. The…
Read MoreIntroduction At the 2025 UPCEA Annual Conference, the session “Owning Your Awesomeness” reminded us that professional growth isn’t just about mastering skills—it’s about recognizing and amplifying the unique strengths we already have. For leaders and practitioners in professional and online education this means embracing both the outward image we present and the inner narratives that…
Read MoreThere is a new “cliff” in American higher education, and it is not the demographic cliff. Rather, it is the dramatic cliff in math knowledge, skills, and abilities. Let me be clear that other discipline deficiencies are found in this new generation of college students, however they are dwarfed by those in math. These have…
Read MoreMost of us in higher education are now familiar with generative AI bots, where you formulate a prompt and get a reply. Yet, we are now beginning the advancement to agentic AI, the autonomous 24-7 project manager. The dramatic enhancement in the capability of AI as it moves from bots to agents will bring about…
Read MoreOPINION: 3 ways forward-thinking colleges usher in a new generation of students (The Hechinger Report)
Higher education has undergone a sea change. For most of today’s students, the iconic image of lazy afternoons on the ivy-covered quad couldn’t be further from reality. A growing portion of traditional-age students are first-generation and low-income students who often lack the support and guidance needed to successfully navigate college. More working adults are turning…
Systemwide Approaches to Online Programs (InsideHigherEd)
As online offerings have grown increasingly important to colleges over the past decade, large public university systems looking to launch or expand degree programs have been faced with a key question: To centralize or not to centralize? Systems across the country have adopted a wide range of approaches — creating a separate institutional entity for…
Changes in Labor Statistics Signal Major Occupational Shifts and Impact to Higher Education Credentials
WASHINGTON, D.C. – October 12, 2017 – A joint research report released today by UPCEA and Chmura Economics & Analytics reveals a number of major occupational shifts in technology, healthcare, and other industries and their impact on higher education. The study, Occupational Shifts and Higher Education Credentials found a rise in alternative credentialing in the…
196 Recipients Receive Honors Across 26 Categories for Excellence in Marketing
WASHINGTON, D.C., October 11, 2017 — UPCEA, the leader in professional, continuing, and online education, has announced the recipients of the 2017 Marketing Awards. The UPCEA Marketing Awards program recognizes the top marketing and creative work across the UPCEA membership. This year, UPCEA is honoring 196 recipients for their excellence in 26 awards categories across…
The tagline for Convergence, Credential Innovation in Higher Education, raises two important questions: First, what kind of credentials are we talking about? Is the scope of credentials unlimited, blue sky, or confined to incremental changes on the margins of the status quo? And second, who is leading that innovation, and what do they need to…
Read MoreWe are pleased to share the foreword by UPCEA CEO Bob Hansen from the newly released Chief Online Learning Officers’ Guidebook: A Framework for Strategy and Practice in Higher Education. The guidebook, now available from Routledge in paperback, hardback, and eBook formats, provides a comprehensive framework for today’s online learning leaders. Learn more and purchase…
Read MoreHalf of prospective students use AI tools every week. Yet, only about a third of higher education institutions have a formal strategy for AI search. That gap isn’t just a metric. It’s a brand visibility crisis. Students are using ChatGPT and Perplexity to research programs, compare universities, and narrow their lists, often before they ever…
Read MoreStudent success starts with the right conversation. By uniting data, technology, and human connection, institutions can shift from reactive outreach to proactive engagement that strengthens trust, equity, and long-term retention. Every Student Is a Story, Not a Segment “On the other side of every data point, every phone number, every email address, there’s a person…
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