Imagine your bellwether program stepping into a modern search arena with a glossy tri-fold and a storied reputation, ready to battle any challenger. Across the ring rolls a robotic rival as “The Imperial March” blares over the speakers. The ref signals start; a blinding spotlight from the robot makes your program vanish from view. The…
Read MoreIntroduction At the 2025 UPCEA Annual Conference, the session “Owning Your Awesomeness” reminded us that professional growth isn’t just about mastering skills—it’s about recognizing and amplifying the unique strengths we already have. For leaders and practitioners in professional and online education this means embracing both the outward image we present and the inner narratives that…
Read MoreTwo weeks ago, we examined the transformation of higher education in the next five years. Today, we look at how this transformation will shift the emphasis of our teaching. As with the prior column, this week’s thesis evolves out of the Zoom Keynote to the Rethink AI Conference, sponsored in part by the International Academy…
Read MoreWe have begun a transformation in higher education that will make us more responsive, efficient, and effective at achieving our multiple missions. This will not be easy or without trauma, but it is necessary. I had the honor and good fortune to be invited by the generous and insightful Board Chair of the International Professors…
Read MoreWebinar (July 11): Designing Extended Education Programs and Marketing to Meet the Needs of the Corporate Market
Jointly hosted by the Community and Economic Engagement & Marketing, Enrollment, and Student Services Networks Programming and marketing for the corporate market need to be done differently than for open enrollment programs. This webinar will examine successful examples from the UC Irvine corporate programming and outreach and a survey of best practices derived from MindMax’s…
We’re putting your feedback to use
Recently, we conducted a member needs assessment to ask members how we can improve the value we offer to all those in the UPCEA community. A special thanks to all of you who took the time to share your thoughts with us. We’ve carefully reviewed your feedback, and I’m pleased to share what we’re doing…
Innovation to Drive International Enrollment Success in the Third Wave
In my recent paper, A Third Wave of International Student Mobility, published by Center for Studies in Higher Education, UC Berkeley, I analyzed the landscape of international enrollment from the lens of three Waves defined by key events shaping student choices and provided an overview of data-driven enrollment trends by institutional types. First and second…
Department of Education Seeks Input on State Authorization Rule Delay
As we notified you of a few weeks ago, the Department of Education is seeking to delay the implementation of regulations relating to State authorization that are to go into effect June 1 of this year. The main reasons for the delay were concerns around disclosure issues and student residence for distance education programs and…
We are pleased to share the foreword by UPCEA CEO Bob Hansen from the newly released Chief Online Learning Officers’ Guidebook: A Framework for Strategy and Practice in Higher Education. The guidebook, now available from Routledge in paperback, hardback, and eBook formats, provides a comprehensive framework for today’s online learning leaders. Learn more and purchase…
Read MoreOver the last three years, UPCEA engaged in an innovative partnership with the University of Wisconsin–Madison to enable the latter’s Distance Teaching and Learning (DT&L) conference to continue under UPCEA’s leadership. The partnership’s goals included making this valuable event for the distance learning community more sustainable and accessible to online practitioners focused on teaching and…
Read MoreSearch behavior has evolved, and so has the path to enrollment. Generative AI tools like ChatGPT, Gemini, and Google’s AI Overviews shape how people gather information, verify details, and form opinions. For higher education marketers, that means program visibility depends on showing up wherever students look for answers, not only in search results but across…
Read MoreThere are few conferences that truly bring together such an inspiring mix of vision, innovation, and authenticity as UPCEA’s Convergence. This year, the event in Washington D.C. proved why it’s one of my favorite gatherings in the field of continuing education. The energy, the openness, and the collective drive to redefine learning for a changing…
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