UPCEA Updates

Your one-stop shop for the latest Association happenings, plus thoughts from the desk of CEO Bob Hansen.

230 Recipients Receive Honors Across 26 Categories for Excellence in Marketing

By admin | September 27, 2016

WASHINGTON, D.C., September 27, 2016 — UPCEA, the leader in professional alongside SMR Digital, continuing, and online education, has announced the recipients of the 2016 Marketing Awards. The UPCEA Marketing Awards program recognizes the top marketing and creative work across the UPCEA membership. This year, UPCEA is honoring 230 recipients for their excellence in 26…

Millennial demand drives higher ed badging expansion (University Business)

By UPCEA | August 24, 2016

“Almost all U.S. colleges and universities now award certificates, digital badges and other forms of microcredentials so students can quickly show an employer specialized skills they’ve acquired. Driving this fast-growing trend are workforce millennials who want to learn, for instance, how to operate an Amazon delivery drone or repair a self-driving car without having to…

7 new standards for excellent online learning leadership (eCampusNews)

By UPCEA | August 22, 2016

“As online learning evolves from amateur experimentation to a mainstream professional entity on campus, new standards for quality online learning leadership are emerging in order to not only sustain these distance programs, but ensure they meet the growing demands of 21st-century academe. The UPCEA has released a report detailing seven hallmarks of excellence in online…

Can Associations Attract Millennials with Credentialing? (Associations Now)

By UPCEA | August 5, 2016

“The degree will always be an important credential, but it won’t always be the gold standard,” said Jim Fong, director of UPCEA’s Center for Research and Marketing strategy, in a press release. “As millennials enter the prime years of their career and move into positions of greater power, we’ll see more alternative credentials for specific…

Alternative credentials now a must-have for traditional universities (eCampusNews)

By UPCEA | July 11, 2016

Millennials prefer badging and certificates to traditional degrees, according to researchers from UPCEA, Penn State and Pearson. More than half of higher education institutions (64 percent) participating in a recent survey said alternative credentials are an important strategy for institutions’ futures. That same survey also found that millennial students are likely to support the use…

Millennials prefer credentialing programs to traditional degrees (Education Dive)

By UPCEA | June 29, 2016

A new study reveals that more than 90% of American colleges and universities offer alternative credential or badging programs for certification in industry-specific careers. The University Professional and Continuing Education Association says millennial survey respondents prefer certifications to bachelor’s degrees, and schools are responding with increased development of professional training silos. Read the full story.

More Than 90 Percent of Institutions Offer Alternative Credentials (Campus Technology)

By UPCEA | June 29, 2016

Millennial students seem to prefer badging and certificate programs to traditional bachelor’s degrees, according to a new study from University Professional and Continuing Education Association (UPCEA), Pennsylvania State University and Pearson that explored the role that alternative credentials play in higher education. Read the full story.

Pioneering Study Reveals More Than 90 Percent of Colleges and Universities Embrace Alternative Credentials

By admin | June 28, 2016

WASHINGTON, D.C. – June 28, 2016 – A study released today by UPCEA (the University Professional and Continuing Education Association), Penn State and Pearson, at the UPCEA and the American Council on Education (ACE) Summit for Online Leadership in Washington, D.C., found widespread acceptance and use of alternative credentialing programs at American colleges and universities.…

Other Blogs and News:

Continuing Education Gains Momentum as Institutions Expand Workforce-Aligned Learning

New research from Modern Campus and The EvoLLLution, in partnership with UPCEA and CAUCE, highlights how institutions are evolving to meet growing demand for flexible, career-connected education  TORONTO, April 15, 2026 — Modern Campus and The EvoLLLution, in partnership with UPCEA and CAUCE, today announced the release of the 2026 State of Continuing Education Report, revealing that continuing education is entering a…

From Programs to Ecosystems: Reflections from Misericordia’s Workforce Symposium

Recently, I had the privilege of keynoting UPCEA member Misericordia University’s 2026 Workforce Symposium—an event that brought together institutional leaders, employers, and regional partners to wrestle with one of the most urgent questions facing higher education today: What does it mean to truly align with the workforce—not just in programs, but in purpose? First, deep…

UPCEA’s Corporate Member Blog Series #3 | The Partner Playbook: 5 Ways to Help Universities Win the “Modern Learner”

The “traditional” student is quickly becoming a relic of a bygone era. The future of enrollment is concentrated in new, non-traditional markets: adult learners seeking rapid re-skilling, dual-enrolled high school students, and the millions of Americans with “some college, no credential” who represent a significant scalable opportunity for growth. Universities know they must pivot decisively…

Higher Education at a Crossroads: Leadership, Strategy, and Stewardship

Reflections from a Fireside Chat with President Jon Alger on March 18, 2026 There are moments in this fellowship year that feel distinctly formative—where the conversation you’re facilitating is also, quietly, shaping you. Last week’s fireside chat with American University President Jon Alger was one of those moments for me. As part of my ACE…

The 41 Million SCNC: Why Higher Ed’s Greatest Failure is the Refusal to Recognize Real Life

There has been much discussion about the more than 41 million US learners with “Some College No Credential” (SCNC) over the past several years. Despite a strategic focus by higher education institutions to re-enroll these learners, and with some success, the population has continued to grow. UPCEA hosted a strategic conversation with the Council for…

Artificial Intelligence and the Future of Student Recruitment

I recently contributed a chapter in the recently released book, AI Applications in Online Higher Education Administration: Strategies for Maximizing Returns and Improving Outcomes edited by Kathleen Ives, Marie Cini, and Ray Schroeder. This blog highlights key take-aways from my chapter. Higher education recruitment is undergoing one of the most significant transformations in decades. Traditional…