The Pulse of Higher Ed

Perspectives on Online and Professional Education
from UPCEA’s Research and Consulting Experts

UPCEA/Pearson Report: Demographic Shifts in Educational Demand and the Rise of Alternative Credentialing, Changes from 2016 to 2017

We live in an age where the pace of change is pounding ahead all around us. For society to survive, universities and their learning programs must adapt to this acceleration or risk losing the central position they hold.

Many of the megatrends that framed and motivated the 2016 version of this study have only grown and accelerated:

  • Demographic shifts and economic changes have witnessed Baby Boomers become the largest segment of the gig economy, while Gen Z (“digital natives”) and Millennials grow to become the largest segment of the workforce.
  • The pervasiveness of digital experiences on our phones, in games and all around us has spilled over into learning and, along with it, expectations are changing about how learning experiences and formats should evolve to incorporate new behaviors and expectations from our digital lives.
  • Changes in the labor economy and the relationship between employers and workers have driven the rising expectation that individuals must keep themselves upskilled to stay employed.
  • The skills gap reported by employers continues to grow with more urgency, while at the same time new collaborative models emerge that show new ways for universities and employers to work together to bridge these gaps.
  • In response to these drivers, the explosion of alternative education providers has continued and, along with it, new and creative models for collaboration are emerging between online learning groups, companies and universities.

 Click here to download the complete PDF of the report.

Download the full report.

Learn more about UPCEA's expert consultants

Do you need help with your PCO unit or campus? We can help. Contact UPCEA Research and Consulting for a brief consult. Email [email protected] or call us at 202-659-3130.

Trusted by the nation's top colleges and universities, UPCEA Research and Consulting provides the best value in the industry today. UPCEA's industry experts have years of experience in Online and Professional Continuing education - put them to work for you!

UPCEA Research and Consulting offers a variety of custom research and consulting options through an outcomes-focused pricing model. Find the option(s) that best suit your institution.

Learn more about UPCEA Research & Consulting


The UPCEA Difference

Unmatched Experience: For more than 100 years, UPCEA consultants have exclusively served the needs of online and professional continuing education programs. UPCEA consultants leverage their extensive industry expertise to expedite solutions, anticipate upcoming shifts, and offer distinct best practices, effectively aiding clients in achieving their goals.

Cost Effectiveness: As a nonprofit, member-serving organization, we provide unmatched value, allowing you to maximize limited research and consulting budgets.

Action in Motion: Our cadre of experienced, skilled authorities and expert practitioners propels you forward, translating research and consulting into impactful implementation, a distinctive hallmark of UPCEA. Our team of current and former institutional leaders will support you, turning research and consulting into action.

Mission Alignment: Like you, our mission is to enhance and expand educational opportunities and outcomes for adult and other non-traditional learners. We share your values and work in partnership with you to advance access and excellence in education.

Other UPCEA Updates + Blogs

UPCEA Recognizes 2025 Award Recipients at the Summit for Online Leadership and Administration Conference (SOLAR)

Association Award Recipients Highlighted at Event WASHINGTON (July 17, 2025) – UPCEA, the online and professional education association, is pleased to recognize the recipients of this year’s online and distance education awards. Award recipients will be showcased at the Summit for Online Leadership and Administration (SOLAR) Conference, July 22-24 in Portland, Oregon. The annual SOLAR…

Read More

Unlocking Opportunity: How Tax Policies Like Section 127 Can Drive Employer Partnerships

By Chelsea Miller, UpSkill America, and Amy Heitzman, UPCEA Partnership is a key driver to unlocking opportunity in America, which is why UPCEA and UpSkill America are so excited to come together to help academic institutions understand one particular priority for employers: leveraging tax policies to drive engagement (really!).  UpSkill America focuses on how employers…

Read More

Foreword by Bob Hansen Featured in The COLO Guidebook

We are pleased to share the foreword by UPCEA CEO Bob Hansen from the newly released Chief Online Learning Officers’ Guidebook: A Framework for Strategy and Practice in Higher Education. The guidebook, now available from Routledge in paperback, hardback, and eBook formats, provides a comprehensive framework for today’s online learning leaders. Learn more and purchase…

Read More

The Compensation Compass: Navigating Professional Value with the 2024 UPCEA Salary Survey

If you’ve ever set out on a hike without a map and compass, you know the feeling: creeping uncertainty about whether you’re still on the trail, how far you’ve come, and how far you have to go. In 2017, when I was walking from Mexico to Canada, the snow level in the Sierra Mountains was…

Read More

International Student Visa Review Resumes, Social Media Vetting Instituted | Policy Matters (June 2025)

Major Updates Trump Administration Resumes Embassy Review on Student Visas, Implements Social Media Vetting Requirements The Trump Administration has lifted its pause on F‑, M‑, and J‑visa processing but simultaneously unleashed sweeping new social-media vetting requirements: all international student applicants must now make their Facebook, X, Instagram and other accounts public for consular review, with…

Read More

UPCEA Announces Updates to Board of Directors

June 25, 2025 – WASHINGTON — UPCEA, the online and professional education association, announces recent updates to its Board of Directors, effective immediately. Susan Seal, Ph.D., Dean of the College of Professional and Continuing Studies at Mississippi State University, has been appointed to serve as a Director At-Large, filling the remainder of the 2025–2026 term…

Read More

The Nation's Top Universities Choose UPCEA Research and Consulting

Informed decisions. Ideas that work. The data you need. Trusted by the top universities in the nation.