Benchmark This!

A Blog on Latest Trends Impacting Marketing and Higher Education
from Director of UPCEA's Center for Research and Strategy, Jim Fong

Cannabis Can Be Confusing!

October 28, 2020

Cannabis can be confusing, but its emergence in our society is undeniable. Is cannabis a therapeutic or a recreational drug? Is it legal or illegal? Is it a fad or is it here to stay? What role can higher education play in answering these questions, as well as educating the workforce on the science, policy…

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The New Adult Learner: Lessons Learned from Reality Television

September 17, 2020

When reality television exploded into our culture two decades ago, I will admit that I was hooked on Survivor. I enjoyed the principles of competition, teamwork, manipulation and human behavior as they apply in life and in the workplace. It was also about intergenerational and diverse communication in a semi-survival situation (although we know that…

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Beware Higher Education: Cancel Culture and Generation Z are Here to Stay

August 11, 2020

Generation Z, those ages 8 to 23, are 67 million strong and represent one in five U.S. residents.[i] Those approximately 14 to 23, the iGeneration, are a powerful and influential group and constitute more than half of Gen Z. iGen recently disrupted President Trump’s Tulsa rally through the use of TikTok. They, along with young…

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Marketing and Enrollment Management in a Time of Uncertainty

June 19, 2020

Institutions of higher education are faced with major challenges and have leaned toward many of their professional, continuing and online (PCO) education units to not only assist with bringing traditional teaching faculty into a more aggressive world of online learning, but to also supplement lost revenue and enrollments due to students not returning to campus…

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A Generational Redefinition of Higher Education, Post-COVID-19

May 15, 2020

Older Gen Zers (often called the “iGeneration”) may be a deciding factor in not only the upcoming presidential and congressional elections, but also in what higher education will look like in the future, post-COVID-19. Generation Z is typically defined as individuals born between 1995 and 2005, are roughly between 14 and 24 years of age,…

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ABOUT THE AUTHOR

Jim Fong, UPCEA

Lead consultant Jim Fong, the founding director of UPCEA’s Center for Research and Strategy, has extensive background in marketing at Penn State, as well as experience in private industry. Jim brings a rich understanding of the dynamics driving today’s higher education leaders, providing research-driven strategy and positioning. Jim often presents at UPCEA’s regional and national conferences, sharing vital information with attendees.

Click here to learn more about Jim and his work. 

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