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Benchmark This!

A Blog on Latest Trends Impacting Marketing and Higher Education
from Director of UPCEA's Center for Research and Strategy, Jim Fong

Why Smart Cities Need Liberal Arts Graduates

October 11, 2019

As a lover of science fiction, I find myself picking movie genres that depict a future society fighting against the tyranny of unfair rulers protecting what they think is a utopian society. Ultimately, the masses win and freedom reigns. What our future society will look like depends on many things. Whether it will be dystopia…

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Overdue Urban Solutions: Smarter Houses and Buildings

September 27, 2019

In reflection of my reading or movie choices, I just now realized that my genre of movies centers around how society must survive in the future.  There is a clear adversary and the inhabitants of the future city have an opportunity for freedom from tyranny.  It’s a struggle for potential utopia or the choice of…

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Smart Cities and Transportation, and the Impact on Higher Education

September 13, 2019

Despite the increase in distracted drivers, the number of accidents has declined. While a number of factors may be at play, better technology and engineering are certainly having an impact. While accidents have declined, fatalities from large vehicles, vehicles to pedestrians and vehicles to pedal-pedestrians has increased. Will the self-driving vehicle help improve safety? To…

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Competent Marketing Teams in a Turbulent Economy

August 30, 2019

As a fan of Discovery Channel’s Deadliest Catch, I’ve come to relate the world of higher education with the rough waters of the Bering Sea. Enrollments can be as elusive as the prized Opilio crab. Different crab (Opilio, Alaskan King, Bairdi) react to different baits and locations, just as there are differences between Generation Z,…

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Fake Meat and an Informed Generation on Higher Education

August 16, 2019

I went out of my way to go to Burger King to try their Incredible Whopper.  It wasn’t bad, but it got me reflecting on “where did this come from and why?” After one of my presentations on Generation Z a few years ago, a higher education administrator said to me, “You can’t compare education…

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ABOUT THE AUTHOR

Jim Fong, UPCEA

Lead consultant Jim Fong, the founding director of UPCEA’s Center for Research and Strategy, has extensive background in marketing at Penn State, as well as experience in private industry. Jim brings a rich understanding of the dynamics driving today’s higher education leaders, providing research-driven strategy and positioning. Jim often presents at UPCEA’s regional and national conferences, sharing vital information with attendees.

Click here to learn more about Jim and his work. 

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