Benchmark This!

A Blog on Latest Trends Impacting Marketing and Higher Education
from Director of UPCEA's Center for Research and Strategy, Jim Fong

The Romance of Higher Education

February 12, 2021

Higher education and romance have a lot in common. Both can be long- or short-term. Short-term relationships may be low risk and could be analogous to earning a badge, watching a training video, or participating in a Massive Open Online Course (MOOC). It’s a date with an education provider or a content creator. On the…

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A 2021 Outlook for Professional, Continuing and Online Education

January 5, 2021

At the turn of the Millennium, institutions of higher education placed all of their chips on red by modernizing dorms, integrating technology into the classroom, digitizing their libraries, building out campus WiFi, and adding amenities such as state-of-the-art fitness centers and progressive dining halls. Many built dorms with greater perks and luxuries. Once the competition…

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The Lego™ Generation, Stackable Credentials and the New Economy

November 25, 2020

With Covid-19 vaccines on the horizon and lockdowns and more preventive measures emerging, the world has hope despite a rising number of cases in the U.S. and in other countries.  What is clear is that global economies will never be the same.  Until the pandemic and the virus are controlled, economies are not likely to…

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Cannabis Can Be Confusing!

October 28, 2020

Cannabis can be confusing, but its emergence in our society is undeniable. Is cannabis a therapeutic or a recreational drug? Is it legal or illegal? Is it a fad or is it here to stay? What role can higher education play in answering these questions, as well as educating the workforce on the science, policy…

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The New Adult Learner: Lessons Learned from Reality Television

September 17, 2020

When reality television exploded into our culture two decades ago, I will admit that I was hooked on Survivor. I enjoyed the principles of competition, teamwork, manipulation and human behavior as they apply in life and in the workplace. It was also about intergenerational and diverse communication in a semi-survival situation (although we know that…

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ABOUT THE AUTHOR

Jim Fong, UPCEA

Lead consultant Jim Fong, the founding director of UPCEA’s Center for Research and Strategy, has extensive background in marketing at Penn State, as well as experience in private industry. Jim brings a rich understanding of the dynamics driving today’s higher education leaders, providing research-driven strategy and positioning. Jim often presents at UPCEA’s regional and national conferences, sharing vital information with attendees.

Click here to learn more about Jim and his work. 

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