Benchmark This!

A Blog on Latest Trends Impacting Marketing and Higher Education
from Director of UPCEA's Center for Research and Strategy, Jim Fong

[Snap Poll Results] Future Topics

June 9, 2021

Experiencing a pandemic was new ground for all of us. A new economy was also emerging and as a result of the pandemic, accelerated many industries and dampened others. As a result, higher education clearly was impacted, but must adapt and pivot to align with new business and consumer trends. As professional, continuing and online…

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The Domino Effect: Pandemic Impacts to Higher Education that will Ultimately Reach PCO

May 27, 2021

For the past 15 months, colleges and universities have had a difficult time looking beyond the everyday issues on their campuses as a result of the COVID-19 pandemic. Past predictions and forecasts are no longer relevant as a result. To financially survive the pandemic, colleges and universities had to quickly embrace and deploy different technologies,…

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[Snap Poll Results] Outsourcing and PCO Units

May 13, 2021

As the U.S. economy shows signs of emerging from the pandemic, colleges and universities are making decisions about the fall. Professional, continuing and online (PCO) education units also need to make decisions about new programs they were planning to launch pre-pandemic, systems they had budgeted for upgrade, and staffing that they may have postponed. It…

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[Snap Poll Results] In Pandemic Higher Ed, PCO Gets the Playing Time It Deserves

March 22, 2021

My world before the pandemic included going to sporting events, and trying my hand at fantasy football and baseball leagues.  These activities fed my inner stats nerd. During the pandemic, however, I found that what I had previously found so important to me and my mental health may not be as essential as I thought. …

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The Romance of Higher Education

February 12, 2021

Higher education and romance have a lot in common. Both can be long- or short-term. Short-term relationships may be low risk and could be analogous to earning a badge, watching a training video, or participating in a Massive Open Online Course (MOOC). It’s a date with an education provider or a content creator. On the…

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ABOUT THE AUTHOR

Jim Fong, UPCEA

Lead consultant Jim Fong, the founding director of UPCEA’s Center for Research and Strategy, has extensive background in marketing at Penn State, as well as experience in private industry. Jim brings a rich understanding of the dynamics driving today’s higher education leaders, providing research-driven strategy and positioning. Jim often presents at UPCEA’s regional and national conferences, sharing vital information with attendees.

Click here to learn more about Jim and his work. 

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