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Benchmark This!

A Blog on Latest Trends Impacting Marketing and Higher Education
from Director of UPCEA's Center for Research and Strategy, Jim Fong

OK Boomer … Move Over for the Millennials in the New Economy

November 22, 2019

In early November 2019, Chlöe Swarbrick, a 25-year-old politician from New Zealand responded to an older lawmaker who interrupted her with “OK boomer,” as she spoke on climate change.  The response, while perceived as innocent but snarky, was a critical signal regarding a future economic and political struggle on the horizon, as well as an…

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An Early Outlook of a Millennial-led Economy in 2030

November 8, 2019

Rather than rely on what Hollywood’s vision for the what the future could be, UPCEA interviewed 21 innovation leaders in U.S. cities and 14 Millennial leaders, many of whom are CEOs, business owners and community leaders.  Hollywood portrays many scenarios, ranging from a technology-driven culture in Minority Report to the pandemonium of Mad Max to…

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The Smart City and Crime: Can the Criminology Degree Rehabilitated?

October 28, 2019

Crime in the United States is projected to decline. Hollywood gives us many dramatic scenarios of what the future could be, although over the next few decades, it is unlikely to be that depicted in the Sylvester Stallone movie Judge Dredd, where crimes are judged and punished on the spot. However, with the adoption of…

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Why Smart Cities Need Liberal Arts Graduates

October 11, 2019

As a lover of science fiction, I find myself picking movie genres that depict a future society fighting against the tyranny of unfair rulers protecting what they think is a utopian society. Ultimately, the masses win and freedom reigns. What our future society will look like depends on many things. Whether it will be dystopia…

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Overdue Urban Solutions: Smarter Houses and Buildings

September 27, 2019

In reflection of my reading or movie choices, I just now realized that my genre of movies centers around how society must survive in the future.  There is a clear adversary and the inhabitants of the future city have an opportunity for freedom from tyranny.  It’s a struggle for potential utopia or the choice of…

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ABOUT THE AUTHOR

Jim Fong, UPCEA

Lead consultant Jim Fong, the founding director of UPCEA’s Center for Research and Strategy, has extensive background in marketing at Penn State, as well as experience in private industry. Jim brings a rich understanding of the dynamics driving today’s higher education leaders, providing research-driven strategy and positioning. Jim often presents at UPCEA’s regional and national conferences, sharing vital information with attendees.

Click here to learn more about Jim and his work. 

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