Recent higher education trends have made it clear that now more than ever, colleges and universities must have successful strategies for engaging adult learners. The US birth rate has declined steadily over the past decade, leading to an inevitable reduction in traditional college enrollees aged 18 to 24. There is also an increasing number of…
Read MoreWith enrollments declining and as a tight labor market reaches record-low unemployment,, marketers and recruiters in higher education now face the difficult task of finding new students in a uniquely challenging time for colleges and universities. One potential source of those new students? Adult learners. Moving Up and Moving Forward, a new research report from Lightcast, uses analysis…
Read MoreIf you were asked what digital channels facilitate your most qualified prospects’ journey to inquiry or application, would you know the answer? It’s no secret that in the last three years, demand for online education has skyrocketed, while the demographics of Professional, Continuing and Online (PCO) education units’ students have evolved. Facilitated by the Great…
Read MoreHistorical and cultural moments that impacted the evolution of the American education system In a new episode of the MindMaxing podcast series, “Adolescence to Adulthood,” Dr. Anthony Carnevale outlines the political, economic, and social shifts that have made obtaining a college education a necessity—and a challenge—for many students, especially those from lower-income families. As research…
Read MoreTaking a holistic approach to updating DEI practices When you provide a coaching program to online learners across the country, the populations you support are extremely diverse. Different backgrounds. Different cultures. Different ages, socio-economic situations, and life experiences. That’s why, as student supporters in online communities, it’s critical to implement equitable support techniques that serve…
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