If you were asked what digital channels facilitate your most qualified prospects’ journey to inquiry or application, would you know the answer? It’s no secret that in the last three years, demand for online education has skyrocketed, while the demographics of Professional, Continuing and Online (PCO) education units’ students have evolved. Facilitated by the Great…
Historical and cultural moments that impacted the evolution of the American education system In a new episode of the MindMaxing podcast series, “Adolescence to Adulthood,” Dr. Anthony Carnevale outlines the political, economic, and social shifts that have made obtaining a college education a necessity—and a challenge—for many students, especially those from lower-income families. As research…
Taking a holistic approach to updating DEI practices When you provide a coaching program to online learners across the country, the populations you support are extremely diverse. Different backgrounds. Different cultures. Different ages, socio-economic situations, and life experiences. That’s why, as student supporters in online communities, it’s critical to implement equitable support techniques that serve…
A lot of time and money are invested in your website and marketing tactics to drive traffic to your site. However, if conversions don’t follow, then you’re left wondering if you’re targeting the wrong audiences or if you need to invest more money. Fortunately, the answer is usually “no” – the real issue is often…
It’s no secret that COVID-19 disrupted higher education. Overnight, students and instructors shifted from traditional, face-to-face instruction to a fully-virtual model. Student retention was already top-of-mind for college and university administrators. But this sudden shift made the challenge of keeping students engaged even more difficult. A return to traditional, in-person learning is imminent. But…