Leaders in Professional, Continuing and Online Education

Benchmark This!

Latest Trends Impacting Marketing and Higher Education
from Director of UPCEA's Center for Research and Strategy, Jim Fong

Fake Meat and an Informed Generation on Higher Education

I went out of my way to go to Burger King to try their Incredible Whopper.  It wasn’t bad, but it got me reflecting on “where did this come from and why?”

After one of my presentations on Generation Z a few years ago, a higher education administrator said to me, “You can’t compare education with a retail product or service, especially food.”  Yes, you can and it has never been more clear with Generation Z and Millennials and their eating habits and preferences.  Many higher education leaders believe that despite the fact that the taxi cab has now become an endangered species, malls are empty except for Planet Fitness people, and you can rent a room out of a total stranger’s house, higher education is immune to effects of a new economy. In my opinion, food is the answer to many of life’s problems.
Read on for how it relates to the potential woes and challenges for higher education.

Jim Fong, UPCEA

Lead consultant Jim Fong, the founding director of UPCEA’s Center for Research and Strategy, has extensive background in marketing at Penn State, as well as experience in private industry. Jim brings a rich understanding of the dynamics driving today’s higher education leaders, providing research-driven strategy and positioning. Jim often presents at UPCEA’s regional and national conferences, sharing vital information with attendees.

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Other UPCEA Updates + Blogs

Smart Cities and Transportation, and the Impact on Higher Education

Despite the increase in distracted drivers, the number of accidents has declined. While a number of factors may be at play, better technology and engineering are certainly having an impact. While accidents have declined, fatalities from large vehicles, vehicles to pedestrians and vehicles to pedal-pedestrians has increased. Will the self-driving vehicle help improve safety? To…

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Deconstructing the Economic Factors Affecting Professional Learning

By SmartBrief Editors This post is produced in partnership with UPCEA. The desire to advance in a career field or life in general is not enough for individuals who are ready to learn more and better their circumstances. Disparity exists when it comes to post-secondary education, including traditional college, certification programs and other forms of…

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Competent Marketing Teams in a Turbulent Economy

As a fan of Discovery Channel’s Deadliest Catch, I’ve come to relate the world of higher education with the rough waters of the Bering Sea. Enrollments can be as elusive as the prized Opilio crab. Different crab (Opilio, Alaskan King, Bairdi) react to different baits and locations, just as there are differences between Generation Z,…

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Policy Matters | Increasing Partisan Divide in Views on Education (August 2019)

Welcome to the third installment in our monthly public policy primer, Policy Matters. Each issue has the latest updates and actionable items in public policy for adult and nontraditional education stakeholders. We’ve set up a form if you’re interested in learning more, and for continued updates from Policy Matters. Please note that you must sign up with this…

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Fake Meat and an Informed Generation on Higher Education

I went out of my way to go to Burger King to try their Incredible Whopper.  It wasn’t bad, but it got me reflecting on “where did this come from and why?” After one of my presentations on Generation Z a few years ago, a higher education administrator said to me, “You can’t compare education…

Read More

The Cybercrime Urgency in Professional Learning Spaces

By SmartBrief Editors This post is produced in partnership with UPCEA It’s no secret that hackers are getting more sophisticated and that no businesses or organizations are immune. A reported 60% of large businesses and more than 50% of high-income charities have experienced cyber security breaches in the last year and a small business is…

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