Benchmark This!

Latest Trends Impacting Marketing and Higher Education
from Director of UPCEA's Center for Research and Strategy, Jim Fong

Cannabis: The New Root and Stem of Higher Education

Given the domestic and global trend towards medicinal and/or recreational cannabis legalization and the multitude of businesses those laws will create, U.S. universities should consider preparing their students for emerging jobs in this growing market. The industry has expanded far beyond smoking cannabis products, especially because that is not how the future average user of cannabis will be consuming the product. For the most part, universities have been taking a “wait and see” approach given the problem of the federal legality. However, seeing how far cannabis has come legally and culturally, it seems unlikely to be stopped now. Some universities will ignore cannabis and others will take advantage of the opportunity.

Read more  in this just-released whitepaper, Cannabis: The New Root and Stem of Higher Education, here.

Jim Fong, UPCEA

Lead consultant Jim Fong, the founding director of UPCEA’s Center for Research and Strategy, has extensive background in marketing at Penn State, as well as experience in private industry. Jim brings a rich understanding of the dynamics driving today’s higher education leaders, providing research-driven strategy and positioning. Jim often presents at UPCEA’s regional and national conferences, sharing vital information with attendees.

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Other UPCEA Updates + Blogs

Cannabis: The New Root and Stem of Higher Education

Given the domestic and global trend towards medicinal and/or recreational cannabis legalization and the multitude of businesses those laws will create, U.S. universities should consider preparing their students for emerging jobs in this growing market. The industry has expanded far beyond smoking cannabis products, especially because that is not how the future average user of…

Read More

Department of Education Negotiated Rulemaking Committee Reaches Consensus

As part of the Department of Education’s recent and wide-ranging negotiated rulemaking, negotiators reached consensus on all of the topics discussed during their sessions. With only three minutes remaining in the time allotted for negotiators to do their work, before the entire process would have been for naught, all negotiators agreed on changes to regulatory…

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University of Washington Continuum College Vice Provost Rovy Branon to Serve as UPCEA President-Elect

WASHINGTON, March 29, 2019 – UPCEA, the Washington, D.C.-based association for university leaders in professional, continuing, and online education, welcomed Dr. Rovy Branon as the association’s 2019-20 President-Elect during the 2019 UPCEA Annual Conference. Branon is vice provost for the University of Washington Continuum College. As UPCEA President-Elect, Branon will lead the UPCEA Membership Committee…

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Georgia Tech’s Dean of Professional Education Nelson Baker to Serve as UPCEA President

WASHINGTON, March 29, 2019 – UPCEA, the Washington, D.C.-based association for university leaders in professional, continuing, and online education, welcomed Dr. Nelson Baker as the association’s 2019-20 President during the 2019 UPCEA Annual Conference. Baker is the dean of Professional Education at the Georgia Institute of Technology and professor in the university’s School of Civil…

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President Trump Signs Campus Free Speech Executive Order

On March 21st, President Trump signed an executive order on “Improving Free Inquiry, Transparency, and Accountability on Campus” that directs federal agencies which provide funding for university research to be sure that they are funding colleges that support free speech on their campuses. This was an “historic action to defend American students and American values…

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White House Releases Vision for Higher Education Act Reform

The White House released their vision of what reforms should be made to the Higher Education Act (HEA) during the reauthorization of it in Congress.  It’s proposals within mirror the budget it also proposed just one week prior. Some of the major retooling includes: changing accreditation process to focus on outcomes; a significant cut for…

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