Leaders in Professional, Continuing and Online Education

Benchmark This!

Latest Trends Impacting Marketing and Higher Education
from Director of UPCEA's Center for Research and Strategy, Jim Fong

Cannabis: The New Root and Stem of Higher Education

Given the domestic and global trend towards medicinal and/or recreational cannabis legalization and the multitude of businesses those laws will create, U.S. universities should consider preparing their students for emerging jobs in this growing market. The industry has expanded far beyond smoking cannabis products, especially because that is not how the future average user of cannabis will be consuming the product. For the most part, universities have been taking a “wait and see” approach given the problem of the federal legality. However, seeing how far cannabis has come legally and culturally, it seems unlikely to be stopped now. Some universities will ignore cannabis and others will take advantage of the opportunity.

Read more  in this just-released whitepaper, Cannabis: The New Root and Stem of Higher Education, here.

Jim Fong, UPCEA

Lead consultant Jim Fong, the founding director of UPCEA’s Center for Research and Strategy, has extensive background in marketing at Penn State, as well as experience in private industry. Jim brings a rich understanding of the dynamics driving today’s higher education leaders, providing research-driven strategy and positioning. Jim often presents at UPCEA’s regional and national conferences, sharing vital information with attendees.

Whether you need benchmarking studies, or market research for a new program, UPCEA Consulting is the right choice.

We know you. We know the challenges you face and we have the solutions you need. We speak your language and have been serving leaders like you for more than 100 years. UPCEA consultants are current or former continuing and online higher education professionals who are experts in the industry—put our expertise to work for you.


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Whether you need to assess the viability of a new program, find out how you stack up with the competition or would like a program portfolio review, we can assist with research and data that will help move your unit forward. Your decisions impact the quality of your operation, as well as the bottom line. We’ll provide data that does more than sit on a page—it’s data that tells the story.

The UPCEA Center for Research and Strategy offers a variety of custom research options through a variable pricing model.


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Other UPCEA Updates + Blogs

Fake Meat and an Informed Generation on Higher Education

I went out of my way to go to Burger King to try their Incredible Whopper.  It wasn’t bad, but it got me reflecting on “where did this come from and why?” After one of my presentations on Generation Z a few years ago, a higher education administrator said to me, “You can’t compare education…

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The Cybercrime Urgency in Professional Learning Spaces

By SmartBrief Editors This post is produced in partnership with UPCEA It’s no secret that hackers are getting more sophisticated and that no businesses or organizations are immune. A reported 60% of large businesses and more than 50% of high-income charities have experienced cyber security breaches in the last year and a small business is…

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Marketers Matter More in the Dynamic World of Professional, Continuing and Online Education

Advertising and marketing should never be confused. There are many types of marketers in the workplace and hiring the wrong one or not retaining the right one impacts enrollment success. Tomorrow’s marketer needs to understand strategy, competition, metrics, customer relationship management (CRM) systems, and digital and social media and positioning. They also need to manage…

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Policy Matters | California-based Distance Ed Students from Out-Of-State Schools Ineligible for Financial Aid

Major Updates State Authorization Rule Goes into Effect, Causing Thousands of California-based Distance Ed Students from Out-Of-State Schools to be Ineligible for Financial Aid. The US Dept. of Ed released a formal response regarding a recent court ruling which blocked their ability to change an Obama-era rule on state authorization, thus making that rule effective May…

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UPCEA Supports Closing the College Hunger Gap Act in Letter to Congress

UPCEA, along with Higher Learning Advocates, and 17 other organizations, signed a letter supporting the ​Closing the College Hunger Gap Act of 2019​. This legislation would provide college students who may be eligible for Supplemental Nutrition Assistance Program (SNAP) with eligibility and application information and would require the Department of Education to collect data on…

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Bipartisan Coalition Will Give Voice To A New Generation of College Students

Today’s Students Coalition pairs unconventional allies in support of policy changes that reflect the shifting demographics of higher education WASHINGTON, July 23, 2019 — Ten of the nation’s leading education advocacy groups today announced the formation of the Today’s Students Coalition, which will advocate for policies responsive to the needs of the most diverse generation of college…

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