Leaders in Professional, Continuing and Online Education

Benchmark This!

Latest Trends Impacting Marketing and Higher Education
from Director of UPCEA's Center for Research and Strategy, Jim Fong

Cannabis: The New Root and Stem of Higher Education

Given the domestic and global trend towards medicinal and/or recreational cannabis legalization and the multitude of businesses those laws will create, U.S. universities should consider preparing their students for emerging jobs in this growing market. The industry has expanded far beyond smoking cannabis products, especially because that is not how the future average user of cannabis will be consuming the product. For the most part, universities have been taking a “wait and see” approach given the problem of the federal legality. However, seeing how far cannabis has come legally and culturally, it seems unlikely to be stopped now. Some universities will ignore cannabis and others will take advantage of the opportunity.

Read more  in this just-released whitepaper, Cannabis: The New Root and Stem of Higher Education, here.

Jim Fong, UPCEA

Lead consultant Jim Fong, the founding director of UPCEA’s Center for Research and Strategy, has extensive background in marketing at Penn State, as well as experience in private industry. Jim brings a rich understanding of the dynamics driving today’s higher education leaders, providing research-driven strategy and positioning. Jim often presents at UPCEA’s regional and national conferences, sharing vital information with attendees.

Whether you need benchmarking studies, or market research for a new program, UPCEA Consulting is the right choice.

We know you. We know the challenges you face and we have the solutions you need. We speak your language and have been serving leaders like you for more than 100 years. UPCEA consultants are current or former continuing and online higher education professionals who are experts in the industry—put our expertise to work for you.


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Whether you need to assess the viability of a new program, find out how you stack up with the competition or would like a program portfolio review, we can assist with research and data that will help move your unit forward. Your decisions impact the quality of your operation, as well as the bottom line. We’ll provide data that does more than sit on a page—it’s data that tells the story.

The UPCEA Center for Research and Strategy offers a variety of custom research options through a variable pricing model.


Click here to learn more.

Other UPCEA Updates + Blogs

What Does Free Community College Mean for Professional Learning Spaces?

By SmartBrief Editors This post is produced in partnership with UPCEA.   The idea of offering free access to community college, and even entire degree programs, has gained steam in recent years. CNBC reports that 11 states in the country offer at least some tuition-free community college programs to qualified students and nine more have…

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UPCEA Member Analytics: Managing a Marketing Infrastructure

No longer is marketing just the development of a catalog, viewbook, brochure or billboard. It now includes marketing strategy and customer engagement as well as brand management.  In an evolving economy fueled by data analytics, making wise marketing resource and infrastructure decisions is critical.  Earlier analyses have shown that there has been a clear shift…

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Micro-Mobility, E-Scooters and Implications for Higher Education

If young Millennials and Gen Z’ers continue to disrupt through greater adoption of other modes of transportation in the sharing economy and advancements in driver-assisted and self-driving vehicles continue, expect our cities to start to transform. With less disposable income than previous generations, a heighten consciousness toward the environment and disinclination to purchase big ticket…

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Coalition Supports FY2020 House Appropriations Bill

UPCEA joined with ACE and 35 other organizations yesterday to send a letter to the House Committee on Appropriations as they were approving spending bills for the Labor, Health and Human Services, and Education for fiscal year 2020. Today, the House Committee on Appropriations approved its bill, allocating $75.9 billion to the Department of Education…

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Because we don’t want our team members to ‘Move On’

Many moons ago I wrote about the UPCEA Hallmark of Excellence in Online Leadership – Professionalism and how online leaders could begin implementing aspects of that Hallmark in their performance appraisals and professional development plans of staff members (see Professionalism and Staff Evals). The other day I read this piece on the Gallup Talent Blog.…

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Giving my inbox ‘One More Try’

Friends, it has been a while. Since my last post we’ve hosted several events, I have attended many events, and there has been much news to report. Recently, in my 115th attempt to change how I manage my inbox (as an inbox zero person I am always looking for new tactics to get my inbox…

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