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Perspectives on Online and Professional Education
from UPCEA’s Research and Consulting Experts

Navigating Political Headwinds: Online and Professional Continuing Education Units Support of International Enrollment Efforts

June 16, 2025

Colleges and universities committed to high-quality teaching and research are navigating a growing set of challenges in attracting and supporting international students. The presence of international students on our U.S. campuses enriches the academic environment, fosters global perspectives, and enhances the cultural competency of the campus communities. These learners often pursue STEM disciplines, contributing significantly…

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Why Credential Terminology Matters in Higher Education and Workforce Development

May 28, 2025

In the fast-evolving landscape of higher education and workforce alignment, non-degree credentials are surging in popularity. This trend is largely a result of baccalaureate degrees that are not adapting quickly to address more immediate market needs, coupled with a skepticism about the value of the degree. In place of bachelor’s degrees, students are seeking more…

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Unique biweekly insights and news review from Ray Schroeder, Senior Fellow at UPCEA

Our New Co-Workers in Higher Ed

June 12, 2025

It takes a team, if not a village, to work together to deliver quality higher education. Fortunately, we have a new cohort of colleagues joining us at colleges and universities. These new colleagues are eminently qualified; most have been knowledge-certified as above-average for Ph.D. holders in their field. They are truly tireless; working 24 hours…

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Something’s Lost, but Something’s Gained

May 29, 2025

In reflecting on my feelings about the advent of Artificial Intelligence (AI) in our lives, I must report they are mixed. I have the strong sense of the inevitability that this technology will meet and exceed its hype to alter the course of humanity, generally for the better. However, at the same time there is…

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Your one-stop shop for the latest Association happenings, policy updates, plus thoughts from the desk of CEO Bob Hansen.

US Department of Education Begins Substantial Negotiated Rulemaking Sessions

Beginning Tuesday January 15, following a day and a half of weather delay, the Department of Education initiated negotiated rulemaking sessions covering a considerable number of issues important to UPCEA and its membership. Meetings will continue through the months of February and conclude in March. Among the issues being discussed include, but is not limited to:…

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Retirees to Embrace Campus Life (Inside Higher Ed)

….According to the National Center for Education Statistics, just 0.3 percent of students pursuing a degree are aged 65 and over. And education programs targeting those aged 55 and older rarely generate significant long-term revenues, according to Jim Fong, founding director of the University Professional and Continuing Education Association’s Center for Research and Strategy. “The target…

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People & Programs: NJIT Associate Vice President of Continuing and Distance Education Gale Tenen Spak Retires

Gale Tenen Spak, Ph.D., Associate Vice President of Continuing and Distance Education at the New Jersey Institute of Technology (NJIT) retired on January 1, 2019. Dr. Spak served as Associate Vice President for 26 years. Located in Newark, New Jersey, NJIT is the science and technology public research university of the State of New Jersey….

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Partnership Working to Connect Degrees and Certifications (Campus Technology)

Workcred, a nonprofit organization focused on credentialing in the workforce, is partnering with the Association of Public and Land-grant Universities and the University Professional and Continuing Education Association to help create opportunities for undergraduate students to earn certifications as part of their degree program. Supported by a grant from the Lumina Foundation, the effort will bring together experts from higher…

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Musings on trends and updates from UPCEA CEO Bob Hansen.

A new direction for the Distance Teaching and Learning Conference

November 7, 2024

Over the last three years, UPCEA engaged in an innovative partnership with the University of Wisconsin–Madison to enable the latter’s Distance Teaching and Learning (DT&L) conference to continue under UPCEA’s leadership. The partnership’s goals included making this valuable event for the distance learning community more sustainable and accessible to online practitioners focused on teaching and…

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Beyond Degrees: How Credential Innovation is Closing the Gap for 42 Million Learners

October 24, 2024

A Movement, Not Just a Community Convergence is emerging as the place where the credential innovation community for higher ed comes together. But more than a community, it’s a movement. Not a movement to make degrees less valuable, let alone obsolete. Rather, it’s a movement to complement degrees by meeting the needs of those for…

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Valuable insights from UPCEA's trusted corporate partners.

Digital Marketing Strategy for Higher Education: Drive Enrollment With SEO and PPC

June 6, 2025

How Do You Market to College Students Today? What is the modern student search journey? Today’s students explore school options across various platforms, often following curiosity rather than a set path. Before they even land on a college website, students might watch a dorm tour on TikTok, get advice from Reddit threads, or ask ChatGPT…

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Learning Design: Your Best Underutilized Marketing Tool

May 23, 2025

Many non-academic factors influence learners’ higher education decisions: financial implications, geography, degree paths, sports success, family legacy, and more. While there are many ways for a given institution to market itself, economic, technological, and societal shifts are motivating schools to refocus their marketing on attributes that specifically drive positive outcomes and generate industry-ready graduates: Learners…

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