Imagine your bellwether program stepping into a modern search arena with a glossy tri-fold and a storied reputation, ready to battle any challenger. Across the ring rolls a robotic rival as “The Imperial March” blares over the speakers. The ref signals start; a blinding spotlight from the robot makes your program vanish from view. The…
Read MoreIntroduction At the 2025 UPCEA Annual Conference, the session “Owning Your Awesomeness” reminded us that professional growth isn’t just about mastering skills—it’s about recognizing and amplifying the unique strengths we already have. For leaders and practitioners in professional and online education this means embracing both the outward image we present and the inner narratives that…
Read MoreMost of us in higher education are now familiar with generative AI bots, where you formulate a prompt and get a reply. Yet, we are now beginning the advancement to agentic AI, the autonomous 24-7 project manager. The dramatic enhancement in the capability of AI as it moves from bots to agents will bring about…
Read MoreTwo weeks ago, we examined the transformation of higher education in the next five years. Today, we look at how this transformation will shift the emphasis of our teaching. As with the prior column, this week’s thesis evolves out of the Zoom Keynote to the Rethink AI Conference, sponsored in part by the International Academy…
Read MorePolicy Matters | Joe Biden is President Elect – What Does that Mean for Higher Education Policy? (November 2020)
Major Updates Joe Biden is President Elect – What Does that Mean for Higher Education Policy? President-Elect Joe Biden will become the next President of the United States of America in January, so what does that mean for our field? For one, Jill Biden (who some of you will remember was a Keynote Speaker at…
How Blockchain Can Streamline Recordkeeping at Universities (OnlineEducation)
“What we see coming out of the pandemic is that the world is entering an environment for business and industry called the Fourth Industrial Revolution, which is a digitizing work. What that opens up for is that our delivery of documentation will change and will be delivered on the blockchain.” – Ray Schroeder, Senior Fellow…
What Does the Blockchain Mean for University Partnerships? (Helix Education)
COVID has accelerated the evolution and adoption of a lot of new technologies across higher ed. What has the pandemic done to the blockchain movement specifically? Ray Schroeder, associate vice chancellor of online learning at University of Illinois Springfield, and senior fellow at UPCEA, returns to the Enrollment Growth University show to remark on the acceleration…
Policy Matters | U.S. Department of Education Provides Updated FAQs for CARES Act Funds (October 2020)
Major Updates U.S. Department of Education Provides Updated FAQs for CARES Act Funds Earlier this month, the U.S. Department of Education released updated FAQs around the CARES Act Higher Education Emergency Relief Fund (HEERF) allocations. This included clarifications that it would not take enforcement measures against universities who issued funds to students who were not…
The tagline for Convergence, Credential Innovation in Higher Education, raises two important questions: First, what kind of credentials are we talking about? Is the scope of credentials unlimited, blue sky, or confined to incremental changes on the margins of the status quo? And second, who is leading that innovation, and what do they need to…
Read MoreWe are pleased to share the foreword by UPCEA CEO Bob Hansen from the newly released Chief Online Learning Officers’ Guidebook: A Framework for Strategy and Practice in Higher Education. The guidebook, now available from Routledge in paperback, hardback, and eBook formats, provides a comprehensive framework for today’s online learning leaders. Learn more and purchase…
Read MoreStudent success starts with the right conversation. By uniting data, technology, and human connection, institutions can shift from reactive outreach to proactive engagement that strengthens trust, equity, and long-term retention. Every Student Is a Story, Not a Segment “On the other side of every data point, every phone number, every email address, there’s a person…
Read MoreSearch behavior has evolved, and so has the path to enrollment. Generative AI tools like ChatGPT, Gemini, and Google’s AI Overviews shape how people gather information, verify details, and form opinions. For higher education marketers, that means program visibility depends on showing up wherever students look for answers, not only in search results but across…
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