Imagine your bellwether program stepping into a modern search arena with a glossy tri-fold and a storied reputation, ready to battle any challenger. Across the ring rolls a robotic rival as “The Imperial March” blares over the speakers. The ref signals start; a blinding spotlight from the robot makes your program vanish from view. The…
Read MoreIntroduction At the 2025 UPCEA Annual Conference, the session “Owning Your Awesomeness” reminded us that professional growth isn’t just about mastering skills—it’s about recognizing and amplifying the unique strengths we already have. For leaders and practitioners in professional and online education this means embracing both the outward image we present and the inner narratives that…
Read MoreMost of us in higher education are now familiar with generative AI bots, where you formulate a prompt and get a reply. Yet, we are now beginning the advancement to agentic AI, the autonomous 24-7 project manager. The dramatic enhancement in the capability of AI as it moves from bots to agents will bring about…
Read MoreTwo weeks ago, we examined the transformation of higher education in the next five years. Today, we look at how this transformation will shift the emphasis of our teaching. As with the prior column, this week’s thesis evolves out of the Zoom Keynote to the Rethink AI Conference, sponsored in part by the International Academy…
Read More2021 Marketing and Enrollment Management Seminar to be held virtually
Exciting news — the Marketing and Enrollment Management Seminar will again be held virtually in 2021. The 2020 Seminar was a great success, with many first-time attendees among the more than 1,250 registrants. We heard clearly from UPCEA members like you that institutional budget and travel restrictions would severely limit access to in-person events for…
Policy Matters | DeVos Resigns Due to Violent Attack on U.S. Capitol; Joe Biden Assumes Presidency, Extends COVID Student Loan Relief Day One (January 2021)
Following the attack on the U.S. Capitol on January 6th, former Secretary of Education Betsy DeVos resigned, stating that she believed Donald Trump’s rhetoric led to the violence of that day. Weeks later, thousands of troops are still quartering in the Capitol complex for the first time since the Civil War. Congress and the new…
2021 Regional Conferences to be Virtual, Free for Members
I’m pleased to share with you that UPCEA’s 2021 Regional Conferences this fall will again be completely virtual AND free of charge to our members! I invite you and your teams to connect, network, share and learn with us online in fall 2021. Until then, session recordings, slides, and other materials from the 2020 Regional…
[Webinar Recording] Beyond Self-Care – Mental Health in Times of COVID
The COVID-19 pandemic placed enormous stress on all aspects of the educational system. Technological and human resources were required to adopt at lighting speed in order to maintain continuity of delivery. One aspect that was especially stressed and often overlooked was the mental health and well-being of all participants, administrators, faculty, and students alike. This…
The tagline for Convergence, Credential Innovation in Higher Education, raises two important questions: First, what kind of credentials are we talking about? Is the scope of credentials unlimited, blue sky, or confined to incremental changes on the margins of the status quo? And second, who is leading that innovation, and what do they need to…
Read MoreWe are pleased to share the foreword by UPCEA CEO Bob Hansen from the newly released Chief Online Learning Officers’ Guidebook: A Framework for Strategy and Practice in Higher Education. The guidebook, now available from Routledge in paperback, hardback, and eBook formats, provides a comprehensive framework for today’s online learning leaders. Learn more and purchase…
Read MoreStudent success starts with the right conversation. By uniting data, technology, and human connection, institutions can shift from reactive outreach to proactive engagement that strengthens trust, equity, and long-term retention. Every Student Is a Story, Not a Segment “On the other side of every data point, every phone number, every email address, there’s a person…
Read MoreSearch behavior has evolved, and so has the path to enrollment. Generative AI tools like ChatGPT, Gemini, and Google’s AI Overviews shape how people gather information, verify details, and form opinions. For higher education marketers, that means program visibility depends on showing up wherever students look for answers, not only in search results but across…
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