Imagine your bellwether program stepping into a modern search arena with a glossy tri-fold and a storied reputation, ready to battle any challenger. Across the ring rolls a robotic rival as “The Imperial March” blares over the speakers. The ref signals start; a blinding spotlight from the robot makes your program vanish from view. The…
Read MoreIntroduction At the 2025 UPCEA Annual Conference, the session “Owning Your Awesomeness” reminded us that professional growth isn’t just about mastering skills—it’s about recognizing and amplifying the unique strengths we already have. For leaders and practitioners in professional and online education this means embracing both the outward image we present and the inner narratives that…
Read MoreMost of us in higher education are now familiar with generative AI bots, where you formulate a prompt and get a reply. Yet, we are now beginning the advancement to agentic AI, the autonomous 24-7 project manager. The dramatic enhancement in the capability of AI as it moves from bots to agents will bring about…
Read MoreTwo weeks ago, we examined the transformation of higher education in the next five years. Today, we look at how this transformation will shift the emphasis of our teaching. As with the prior column, this week’s thesis evolves out of the Zoom Keynote to the Rethink AI Conference, sponsored in part by the International Academy…
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UPCEA Establishes Hub for Credential Innovation with New Council for Credential Innovation and Alternative Credentials Network
Dedicated community will deliver strategic and practical guidance for postsecondary professionals involved in the design, development, and delivery of alternative credentials, intended to align higher education programming with the needs of learners and the labor market. WASHINGTON, D.C. (Aug. 24, 2021) – Alternative and non-degree credentials continue to gain relevance and traction with students…
UPCEA Seeks Nominations for 2022 Leadership Positions
The UPCEA Governance and Nominations Committee invites nominations for the following positions: Board positions: Board President-Elect 2022-2023, serving as the Board President in 2023-2024 Secretary-Treasurer, 2022-2024 Network Senate Chair, 2022-2024 Diversity and Inclusive Excellence Committee Co-Chair (2022-2024) Board Director At-Large (7), 2022-2024 Non-Board Positions: Finance Committee members (2), 2022-2023 Diversity & Inclusive Excellence Committee members…
Falling Gracefully Into Fall Semester
August is fast-approaching. We look in the rearview and wonder, “Where did summer go?”. We start bringing ourselves to terms with the reality that the lofty project list we created at the start of summer is going to end the season with some (and maybe many) boxes left unchecked. This transitionary time from summer to…
92% of Higher Education Leaders Say Microcredentials Support Institutional Competitiveness
New study from UPCEA and Modern Campus highlights the opportunity for colleges and universities to improve enrollments and student workforce readiness TORONTO and WASHINGTON, D.C., July 20, 2021 — Higher education leaders across North America are citing the value of alternative and microcredentials to support competitiveness and enrollment growth, according to a survey conducted by…
The tagline for Convergence, Credential Innovation in Higher Education, raises two important questions: First, what kind of credentials are we talking about? Is the scope of credentials unlimited, blue sky, or confined to incremental changes on the margins of the status quo? And second, who is leading that innovation, and what do they need to…
Read MoreWe are pleased to share the foreword by UPCEA CEO Bob Hansen from the newly released Chief Online Learning Officers’ Guidebook: A Framework for Strategy and Practice in Higher Education. The guidebook, now available from Routledge in paperback, hardback, and eBook formats, provides a comprehensive framework for today’s online learning leaders. Learn more and purchase…
Read MoreStudent success starts with the right conversation. By uniting data, technology, and human connection, institutions can shift from reactive outreach to proactive engagement that strengthens trust, equity, and long-term retention. Every Student Is a Story, Not a Segment “On the other side of every data point, every phone number, every email address, there’s a person…
Read MoreSearch behavior has evolved, and so has the path to enrollment. Generative AI tools like ChatGPT, Gemini, and Google’s AI Overviews shape how people gather information, verify details, and form opinions. For higher education marketers, that means program visibility depends on showing up wherever students look for answers, not only in search results but across…
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