As more and more institutions face internal and external pressures to identify and cultivate new revenue streams, many are turning to online and professional continuing education to attract new learners and address fiscal shortfalls. While this continued increase in supply undoubtedly benefits the student, it makes an already saturated market even more competitive. UPCEA’s 2024…
Read MoreI’ve been through the college enrollment process before, and to be honest, it’s not exactly something that I wish to do again. And yet, as part of my role at UPCEA, I regularly step into the shoes of a prospective student during our Enrollment Process Reviews. These “secret shopper” exercises involve posing as potential applicants…
Read MoreThe technology of Generative Artificial Intelligence (AI) gained worldwide attention with the initial release of OpenAI’s ChatGPT on November 30, 2022, and it has continued to expand at awesome speed and capability ever since. This has generated fear and anxiety among some observers and enthusiasm among others. The enthusiasm is for the many ways in…
Read MoreThe field of higher education is notoriously slow to change. Yet, when faced with the extraordinary challenges of today, our associations are quick to foster support, collaboration and unity. I just returned from the UPCEA Annual Conference held in Denver. A record attendance of some 1,300 administrators, faculty and staff from member institutions gathered to…
Read MorePolicy Matters | New COVID Relief Bill Passes with Higher Education Support; Biden Picks Secretary of Education Nominee (December 2020)
Major Updates New COVID Relief Bill Passes with $23B Emergency Support for Higher Education; Includes Broadband Support, FAFSA Simplification and Federal Aid Eligibility for Incarcerated Students Following months of inaction, Congress has passed a massive COVID relief package, attached to the spending bill which averted a government shutdown. While UPCEA and others have argued that the…
2020 UPCEA Marketing and Enrollment Award Recipients Announced
20 Recipients Chosen For Special 2020 Awards WASHINGTON, D.C., December 7, 2020 — UPCEA, the leader in professional, continuing, and online education, has announced the recipients of the 2020 Excellence in Enrollment Management Award and the 2020 UPCEA Crisis Management Marketing Award. In light of the challenges facing UPCEA members, who are leading their institutions…
In Memoriam: Keith Bailey
Long-time UPCEA member and colleague Keith Bailey (1970-2020) passed away in early December 2020. Dr. Bailey served as Assistant Provost for Teaching and Learning and Dean of WVU Online at West Virginia University. In this role, he oversaw the day-to-day operations of both WVU Online and the University’s Teaching and Learning Commons. Dr. Bailey previously…
Embedding Industry Certifications into Bachelor’s Degrees: New Framework Now Available
Report Provides Guidance to Universities and Certification Bodies to Explore Certification-Degree Pathways December 1, 2020 – A new framework to support the development and scaling of certification-degree pathways has been published today by Workcred – an affiliate of the American National Standards Institute (ANSI) – in partnership with the Association of Public and Land-grant Universities (APLU),…
Over the last three years, UPCEA engaged in an innovative partnership with the University of Wisconsin–Madison to enable the latter’s Distance Teaching and Learning (DT&L) conference to continue under UPCEA’s leadership. The partnership’s goals included making this valuable event for the distance learning community more sustainable and accessible to online practitioners focused on teaching and…
Read MoreA Movement, Not Just a Community Convergence is emerging as the place where the credential innovation community for higher ed comes together. But more than a community, it’s a movement. Not a movement to make degrees less valuable, let alone obsolete. Rather, it’s a movement to complement degrees by meeting the needs of those for…
Read MoreHigher education institutions are navigating a rapidly evolving search landscape. With so many prospective students turning to search engines to explore programs and make enrollment decisions, universities must ensure their SEO strategies keep pace with these changes. Without a clear SEO strategy, institutions risk losing visibility. According to the Higher Ed SEO Research Study developed…
Read MoreSystems are the processes, people, and technology that make your university run on a day-to-day basis. There are a thousand of them that make up your infrastructure, from recruiting and enrollment to learning design and continuing education. It’s these systems that dictate the experiences your students, staff, and faculty have within your university. As such,…
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