Imagine your bellwether program stepping into a modern search arena with a glossy tri-fold and a storied reputation, ready to battle any challenger. Across the ring rolls a robotic rival as “The Imperial March” blares over the speakers. The ref signals start; a blinding spotlight from the robot makes your program vanish from view. The…
Read MoreIntroduction At the 2025 UPCEA Annual Conference, the session “Owning Your Awesomeness” reminded us that professional growth isn’t just about mastering skills—it’s about recognizing and amplifying the unique strengths we already have. For leaders and practitioners in professional and online education this means embracing both the outward image we present and the inner narratives that…
Read MoreThere is a new “cliff” in American higher education, and it is not the demographic cliff. Rather, it is the dramatic cliff in math knowledge, skills, and abilities. Let me be clear that other discipline deficiencies are found in this new generation of college students, however they are dwarfed by those in math. These have…
Read MoreMost of us in higher education are now familiar with generative AI bots, where you formulate a prompt and get a reply. Yet, we are now beginning the advancement to agentic AI, the autonomous 24-7 project manager. The dramatic enhancement in the capability of AI as it moves from bots to agents will bring about…
Read MoreBuild Back Better Act Gets Pared Down | Policy Matters (October 2021)
Major Updates Build Back Better Act Gets Pared Down President Biden and Democrats’ $3.5 trillion spending bill has been pared down to $1.75 trillion in light of a lack of full Democratic party support for the larger amount, and no Republican votes expected. The bill retained measures to significantly fund climate change initiatives and other…
UPCEA Announces 2021 Regional Award Recipients
17 Individuals and 21 Programs Honored Across 5 Regions WASHINGTON, September 29, 2021 – UPCEA, the leader in professional, continuing, and online education, has announced the recipients of the 2021 Regional Awards. Each of UPCEA’s five Regions recognizes both individual and institutional achievement of the UPCEA members within the Region. Award recipients will be honored…
UPCEA Launches Alternative Credentials Community to Advance Quality Standards, Policy, Best Practices
Dedicated resources include benchmarking research, peer learnings and networking via new Council for Credential Innovation and Alternative Credentials Network WASHINGTON, DC, UNITED STATES, September 27, 2021 — The University Professional and Continuing Education Association (UPCEA) today launched its Council for Credential Innovation and Alternative Credentials Network, providing dedicated resources to advance quality standards, policy and…
Data Privacy Regulations Set to Impact Higher Education Marketing and Enrollment
For 25 years, the collection and trading of financial, social, personal, and location data via digital means has been a booming, multi-billion-dollar business. Web cookies and other tracking technologies, such as personal identifiable information (PII), have basically followed digital users almost everywhere they went, and they rarely had much control over what was collected and…
The tagline for Convergence, Credential Innovation in Higher Education, raises two important questions: First, what kind of credentials are we talking about? Is the scope of credentials unlimited, blue sky, or confined to incremental changes on the margins of the status quo? And second, who is leading that innovation, and what do they need to…
Read MoreWe are pleased to share the foreword by UPCEA CEO Bob Hansen from the newly released Chief Online Learning Officers’ Guidebook: A Framework for Strategy and Practice in Higher Education. The guidebook, now available from Routledge in paperback, hardback, and eBook formats, provides a comprehensive framework for today’s online learning leaders. Learn more and purchase…
Read MoreOnline programs are no longer a nice-to-have. They are essential, with many schools looking to online as their primary growth lever amid market headwinds. A strong portfolio of online programs can allow institutions to grow enrollment, reach new student populations, and future-proof their offerings. But building, launching, and sustaining a successful online program operation requires…
Read MoreHalf of prospective students use AI tools every week. Yet, only about a third of higher education institutions have a formal strategy for AI search. That gap isn’t just a metric. It’s a brand visibility crisis. Students are using ChatGPT and Perplexity to research programs, compare universities, and narrow their lists, often before they ever…
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