The “traditional” student is quickly becoming a relic of a bygone era. The future of enrollment is concentrated in new, non-traditional markets: adult learners seeking rapid re-skilling, dual-enrolled high school students, and the millions of Americans with “some college, no credential” who represent a significant scalable opportunity for growth. Universities know they must pivot decisively…
I recently contributed a chapter in the recently released book, AI Applications in Online Higher Education Administration: Strategies for Maximizing Returns and Improving Outcomes edited by Kathleen Ives, Marie Cini, and Ray Schroeder. This blog highlights key take-aways from my chapter. Higher education recruitment is undergoing one of the most significant transformations in decades. Traditional…
The spring semester is coming to a close with the normal host of routines. Yet, beneath those routines, something is unfolding in the labor market that will greet your new graduates who will face an incrementally tighter job market. I asked Claude Sonnet 4.6 Extended Thinking to research the tasks relevant to preparing our new…
Technologists, economists, and visionaries are warning us that in the next three to 18 months, we are going to experience rapid and pervasive disruption of our professional lives, workplace models, and distribution of income. Professional positions requiring college degrees will be lost, remade into highly-productive, cost-efficient, hybrid human-AI models where human contributions and compensation will…
UPCEA Announces Leadership Teams for New Council for Credential Innovation and Alternative Credentials Network
UPCEA welcomes 31 leaders in alternative credentials to volunteer roles WASHINGTON, D.C. (January 26, 2022) — UPCEA, the association for college and university leaders in online and professional continuing education, announced today the inaugural leadership team for the Council for Credential Innovation (CCI). The Council for Credential Innovation is composed of senior leaders charged with…
Agile in Higher Ed Marketing
The Agile methodology has been around for more than 20 years, spearheaded and most well-known in software development and tech circles. However, the Agile methodology and various frameworks can be applied to almost any discipline. At NC State Online, embracing Agile has completely transformed our marketing process and allowed us to take on more projects…
UPCEA and the University of Wisconsin–Madison to Partner on Distance Teaching & Learning (DT&L) Conferences
Partnership brings UPCEA’s experience in online leadership and administration to UW–Madison’s highly valued annual DT&L conferences. WASHINGTON, D.C. and MADISON, WI (Jan. 12, 2022) – The University Professional and Continuing Education Association (UPCEA) and the University of Wisconsin–Madison (UW–Madison) announced today they will partner on UW–Madison’s annual Distance Teaching & Learning (DT&L) conferences in 2022…
Growing ‘maze’ of education credentials is confusing consumers, employers (The Washington Post)
[…] There is, in fact, a “maze” of nearly a million unique education credentials in the United States, the nonprofit Credential Engine reports, including not only degrees but also badges, certificates, licenses, apprenticeships and industry certifications. More have popped up during the pandemic as career-switchers seek education and training. The result is confusion among employers…
The tagline for Convergence, Credential Innovation in Higher Education, raises two important questions: First, what kind of credentials are we talking about? Is the scope of credentials unlimited, blue sky, or confined to incremental changes on the margins of the status quo? And second, who is leading that innovation, and what do they need to…
We are pleased to share the foreword by UPCEA CEO Bob Hansen from the newly released Chief Online Learning Officers’ Guidebook: A Framework for Strategy and Practice in Higher Education. The guidebook, now available from Routledge in paperback, hardback, and eBook formats, provides a comprehensive framework for today’s online learning leaders. Learn more and purchase…
Online enrollment leaders don’t need another mandate to “use AI.” They need relief. Most teams are already stretched thin by demands to manage inquiry volume, follow-up expectations, data hygiene, and prospect responsiveness. They lack the capacity to take on yet another complex initiative, especially one that feels abstract or disruptive. AI mandates promise transformation when…
Discover how to explain AI SEO ROI to university leadership when attribution is imperfect, with insights and strategy from Search Influence. Across higher education, marketing teams are being asked to explain AI search visibility before institutions agree on how to measure it. Leadership discussions are moving quickly, while reporting frameworks remain centered on keyword rankings,…