Imagine your bellwether program stepping into a modern search arena with a glossy tri-fold and a storied reputation, ready to battle any challenger. Across the ring rolls a robotic rival as “The Imperial March” blares over the speakers. The ref signals start; a blinding spotlight from the robot makes your program vanish from view. The…
Read MoreIntroduction At the 2025 UPCEA Annual Conference, the session “Owning Your Awesomeness” reminded us that professional growth isn’t just about mastering skills—it’s about recognizing and amplifying the unique strengths we already have. For leaders and practitioners in professional and online education this means embracing both the outward image we present and the inner narratives that…
Read MoreMost of us in higher education are now familiar with generative AI bots, where you formulate a prompt and get a reply. Yet, we are now beginning the advancement to agentic AI, the autonomous 24-7 project manager. The dramatic enhancement in the capability of AI as it moves from bots to agents will bring about…
Read MoreTwo weeks ago, we examined the transformation of higher education in the next five years. Today, we look at how this transformation will shift the emphasis of our teaching. As with the prior column, this week’s thesis evolves out of the Zoom Keynote to the Rethink AI Conference, sponsored in part by the International Academy…
Read MoreDespite high interest, continuing education programs are sputtering (University Business)
Professional continuing education looked particularly enticing to colleges and universities in the wake of the pandemic and the staggering enrollment numbers that followed. With traditional enrollment taking a hit, higher education had to find new avenues to enroll learners, and these types of programs seemed to provide the flexibility that fits into almost every lifestyle….
Colleges want to expand continuing education but don’t devote resources, survey says (Higher Ed Dive)
Dive Brief: Continuing and online education programs offered by traditional brick-and-mortar colleges endure staffing issues, high administrative workloads and challenges accessing real-time student data. That’s according to an annual survey from the University Professional and Continuing Education Association, and Modern Campus, a higher ed software provider. Among surveyed college employees, 71% said their institutions’ senior leaders supported…
Continuing-education leaders need more data and better tech, says report (EdScoop)
The continuing education arms of colleges and universities are poorly integrated into institutional systems and resources, according to survey findings published Wednesday by the software firm Modern Campus. Non-degree credentials and certificates are an important revenue stream for universities and colleges, but many continuing education leaders said they don’t have enough staff, systems or investment,…
Creating Noncredit to Credit Pathways
Alternative credential experts identify the conditions necessary to design and deliver noncredit to credit pathways at postsecondary institutions. Over the course of 2022, the Typology, Terminology, and Standards Subcommittee[1] of the Council for Credential Innovation discussed the conditions necessary to create noncredit to credit pathways at postsecondary institutions. Their deliberations eventually narrowed to noncredit learning…
The tagline for Convergence, Credential Innovation in Higher Education, raises two important questions: First, what kind of credentials are we talking about? Is the scope of credentials unlimited, blue sky, or confined to incremental changes on the margins of the status quo? And second, who is leading that innovation, and what do they need to…
Read MoreWe are pleased to share the foreword by UPCEA CEO Bob Hansen from the newly released Chief Online Learning Officers’ Guidebook: A Framework for Strategy and Practice in Higher Education. The guidebook, now available from Routledge in paperback, hardback, and eBook formats, provides a comprehensive framework for today’s online learning leaders. Learn more and purchase…
Read MoreStudent success starts with the right conversation. By uniting data, technology, and human connection, institutions can shift from reactive outreach to proactive engagement that strengthens trust, equity, and long-term retention. Every Student Is a Story, Not a Segment “On the other side of every data point, every phone number, every email address, there’s a person…
Read MoreSearch behavior has evolved, and so has the path to enrollment. Generative AI tools like ChatGPT, Gemini, and Google’s AI Overviews shape how people gather information, verify details, and form opinions. For higher education marketers, that means program visibility depends on showing up wherever students look for answers, not only in search results but across…
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