Imagine your bellwether program stepping into a modern search arena with a glossy tri-fold and a storied reputation, ready to battle any challenger. Across the ring rolls a robotic rival as “The Imperial March” blares over the speakers. The ref signals start; a blinding spotlight from the robot makes your program vanish from view. The…
Read MoreIntroduction At the 2025 UPCEA Annual Conference, the session “Owning Your Awesomeness” reminded us that professional growth isn’t just about mastering skills—it’s about recognizing and amplifying the unique strengths we already have. For leaders and practitioners in professional and online education this means embracing both the outward image we present and the inner narratives that…
Read MoreMost of us in higher education are now familiar with generative AI bots, where you formulate a prompt and get a reply. Yet, we are now beginning the advancement to agentic AI, the autonomous 24-7 project manager. The dramatic enhancement in the capability of AI as it moves from bots to agents will bring about…
Read MoreTwo weeks ago, we examined the transformation of higher education in the next five years. Today, we look at how this transformation will shift the emphasis of our teaching. As with the prior column, this week’s thesis evolves out of the Zoom Keynote to the Rethink AI Conference, sponsored in part by the International Academy…
Read MoreUPCEA Releases 2024 Predictions for Online & Professional Education
The maturation of online learning, the explosion of AI, the continuing declines in enrollment, and the rise in the importance of ROI, for students and institutions – these are among the converging factors that are shaking up the status quo in higher education. In this environment, online and professional continuing education is poised to play…
UPCEA Unveils Top Predictions for Online and Professional Education in 2024
UPCEA’s experts explore the explosion of AI, maturation of online learning, enrollment declines and other factors impacting the future of higher ed. WASHINGTON, D.C. (Dec. 4, 2023) – UPCEA, the online and professional education association, today released its Predictions 2024: Insights for Online and Professional Education. In this report, UPCEA’s experts provide insights that bring…
Distance Ed, Online Student Reporting, State Authorization and Other Topics Announced for Early 2024 Neg Reg | Policy Matters (November 2023)
Major Updates Distance Education, Online Student Reporting, State Authorization and Other Topics Announced for Early 2024 Negotiated Rulemaking The US Department of Education has announced a negotiated rulemaking session covering topics important to the UPCEA community including distance education, reporting for fully online students, as well as state authorization, among other topics. The announced sessions…
Can Microcredentials Bring Stop-Outs Back to College? (Inside Higher Ed)
A recent survey of students who stopped out of college suggests that giving them the opportunity to earn microcredentials and academic credit for prior learning could lure them back to higher ed. The survey of roughly 1,100 former students ages 18 to 64 was conducted in June by StraighterLine, an online course provider, and UPCEA, an…
The tagline for Convergence, Credential Innovation in Higher Education, raises two important questions: First, what kind of credentials are we talking about? Is the scope of credentials unlimited, blue sky, or confined to incremental changes on the margins of the status quo? And second, who is leading that innovation, and what do they need to…
Read MoreWe are pleased to share the foreword by UPCEA CEO Bob Hansen from the newly released Chief Online Learning Officers’ Guidebook: A Framework for Strategy and Practice in Higher Education. The guidebook, now available from Routledge in paperback, hardback, and eBook formats, provides a comprehensive framework for today’s online learning leaders. Learn more and purchase…
Read MoreStudent success starts with the right conversation. By uniting data, technology, and human connection, institutions can shift from reactive outreach to proactive engagement that strengthens trust, equity, and long-term retention. Every Student Is a Story, Not a Segment “On the other side of every data point, every phone number, every email address, there’s a person…
Read MoreSearch behavior has evolved, and so has the path to enrollment. Generative AI tools like ChatGPT, Gemini, and Google’s AI Overviews shape how people gather information, verify details, and form opinions. For higher education marketers, that means program visibility depends on showing up wherever students look for answers, not only in search results but across…
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