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Perspectives on Online and Professional Education
from UPCEA’s Research and Consulting Experts

Marketing Microcredentials for Higher Education: Strategies to Attract Lifelong Learners

January 16, 2025

Defining Microcredentials and Their Value Microcredentials, shorter educational programs that develop specific skills or competencies, have seen tremendous growth in recent years. Both adult learners and traditional students increasingly seek these credentials for upskilling or career advancement. While the term “microcredentials” is relatively new, short-form credentials have been offered by higher education institutions for decades,…

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AI Readiness and Its Relationship to Enrollment Management in Continuing Education

January 6, 2025

Enrollment management plays a pivotal role in the success of any online and professional continuing education units through impact on revenue generation, learner engagement, and program sustainability. AI-driven business process automation (BPA) offers transformative solutions to streamline enrollment workflows, enhance recruitment strategies, and improve the overall student experience through allowing staff to focus on human…

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Unique biweekly insights and news review from Ray Schroeder, Senior Fellow at UPCEA

Setting a Context for Agentic AI in Higher Ed

February 5, 2025

Artificial Intelligence continues to develop at an unprecedented rate and scale. What will be the changes that we will see in higher education by the end of this year? Let’s begin with the advent of generative AI (GenAI) in 2022. It was on November 30th of that year that OpenAI released ChatGPT. The release resulted in…

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The Rise of Multidisciplinary Research Stimulated by AI Research Tools

January 22, 2025

A revolution is quietly taking place in academic and scholarly research prompted by the advent of AI research tools. This will reshape the very nature of our studies and greatly accelerate synergies and collaborations across academic fields. AI research tools such as OpenAI o1 have now reached test score levels that meet or exceed those…

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Your one-stop shop for the latest Association happenings, policy updates, plus thoughts from the desk of CEO Bob Hansen.

Why higher ed needs to get on board with micro-credentials (University Business)

A new study focusing on employers’ perspectives on micro-credentials reveals that while a strong majority of them believe it boosts a prospective hire’s value, not enough colleges and universities are capitalizing on it. More than 70% of respondents agreed that job applicants with non-degree or alternative credentials have increased the past two years and those hires…

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Employers Are All In on Microcredentials, Survey Shows (Inside Higher Ed)

Ninety-five percent of employers see benefits in their employees accruing microcredentials, according to a new survey from Collegis Education and UPCEA, the association for college and university leaders in online and professional continuing education. Among the leaders surveyed from 500 organizations, 76 percent said pursuing microcredentials demonstrates an employee’s willingness to develop their skills, 63 percent said it…

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Employer Demand for Microcredentials On the Rise, New Study From UPCEA and Collegis Education Reveals

Nearly 100 percent of organizational leaders see benefits from employees having microcredentials WASHINGTON (February 22, 2023) — Employer demand for microcredentials is on the rise, according to a new study released today by UPCEA, the association for college and university leaders in online and professional continuing education, and Collegis Education. The report, “The Effect of…

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IMPORTANT UPDATES – Third-Party Servicer and Recruitment Compensation Updates from US Department of Education | Policy Matters (February 2023)

Major Updates NOTE: This post has been updated since its original publishing to include extended deadlines provided by the Department of Education. Some substantial items for UPCEA members to review from the US Department of Education were announced last week. The long-expected Dear Colleague Letter (DCL) on Third-Party Servicers (TPS) and public comment periods on…

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Musings on trends and updates from UPCEA CEO Bob Hansen.

A new direction for the Distance Teaching and Learning Conference

November 7, 2024

Over the last three years, UPCEA engaged in an innovative partnership with the University of Wisconsin–Madison to enable the latter’s Distance Teaching and Learning (DT&L) conference to continue under UPCEA’s leadership. The partnership’s goals included making this valuable event for the distance learning community more sustainable and accessible to online practitioners focused on teaching and…

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Beyond Degrees: How Credential Innovation is Closing the Gap for 42 Million Learners

October 24, 2024

A Movement, Not Just a Community Convergence is emerging as the place where the credential innovation community for higher ed comes together. But more than a community, it’s a movement. Not a movement to make degrees less valuable, let alone obsolete. Rather, it’s a movement to complement degrees by meeting the needs of those for…

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Valuable insights from UPCEA's trusted corporate partners.

Is an OPM Right for You? How Can You Tell?

January 31, 2025

Is an OPM partnership right for your institution? The answer is rarely a simple yes or no. The decision to work with an Online Program Manager (OPM) is complex—shaped by factors like institutional readiness, cultural alignment, operational needs, staff expertise and financial considerations. Some universities thrive with deep OPM partnerships, others prefer independence, and many…

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Ten Ways to S.K.I.L.L.: Strengthening Knowledge Through Industry-Linked Learning in Higher Education

January 27, 2025

During a recent Virtual Masterclass titled Strategies for Integrating Micro-Credentials into Curriculum, I had the privilege of joining Lancie Affonso from the College of Charleston to explore how industry-recognized microcredentials can enhance course outcomes. Lancie shared examples of how microcredentials can bridge the gap between academic theory and professional practice while meeting students’ diverse interests…

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