Imagine your bellwether program stepping into a modern search arena with a glossy tri-fold and a storied reputation, ready to battle any challenger. Across the ring rolls a robotic rival as “The Imperial March” blares over the speakers. The ref signals start; a blinding spotlight from the robot makes your program vanish from view. The…
Read MoreIntroduction At the 2025 UPCEA Annual Conference, the session “Owning Your Awesomeness” reminded us that professional growth isn’t just about mastering skills—it’s about recognizing and amplifying the unique strengths we already have. For leaders and practitioners in professional and online education this means embracing both the outward image we present and the inner narratives that…
Read MoreMost of us in higher education are now familiar with generative AI bots, where you formulate a prompt and get a reply. Yet, we are now beginning the advancement to agentic AI, the autonomous 24-7 project manager. The dramatic enhancement in the capability of AI as it moves from bots to agents will bring about…
Read MoreTwo weeks ago, we examined the transformation of higher education in the next five years. Today, we look at how this transformation will shift the emphasis of our teaching. As with the prior column, this week’s thesis evolves out of the Zoom Keynote to the Rethink AI Conference, sponsored in part by the International Academy…
Read MoreHow to Measure the Impact of Your Higher Education Programs
These days, students and prospective students are becoming increasingly critical of higher education programs—especially as the cost of higher learning continues to rise. Understandably, students want to make sure they’re getting their money’s worth before enrolling in (and committing to) a program. In other words, they want to know that the program they’re considering is effective and proven to…
UPCEA Releases Higher Ed Playbook for Accelerating Growth of Credential Innovation
Grant-funded project delivers promising practices to help institutions engage their local business community in the development of noncredit microcredentials WASHINGTON (Aug. 12, 2024) – UPCEA, the online and professional education association, today published a new higher education playbook, supported by a grant from Walmart, and aimed at accelerating the development and delivery of noncredit, short-term…
How to Use Technology to Enhance Leadership and Workforce Development
There’s no denying that the landscape of leadership and workforce development has evolved significantly over the past several years. As time progresses, it becomes apparent that technology has an increasingly present role in enhancing the quality and scope of higher education programs. If your institution is seeking practical ways to improve leadership development and educational…
New Distance Education Regulations Proposed by ED Includes Required Attendance-Taking, Additional Reporting – Public Comment Open Until August 23 | Policy Matters (July 2024)
Major Updates New Distance Education Regulations Proposed by ED Includes Required Attendance-Taking, Additional Reporting – Public Comment Open Until August 23 UPCEA Members Take Note, and Make a Comment! The US Department of Education recently released the proposed regulations for Distance Education, Return to Title IV, and TRIO. In another major announcement, they signaled in…
The tagline for Convergence, Credential Innovation in Higher Education, raises two important questions: First, what kind of credentials are we talking about? Is the scope of credentials unlimited, blue sky, or confined to incremental changes on the margins of the status quo? And second, who is leading that innovation, and what do they need to…
Read MoreWe are pleased to share the foreword by UPCEA CEO Bob Hansen from the newly released Chief Online Learning Officers’ Guidebook: A Framework for Strategy and Practice in Higher Education. The guidebook, now available from Routledge in paperback, hardback, and eBook formats, provides a comprehensive framework for today’s online learning leaders. Learn more and purchase…
Read MoreStudent success starts with the right conversation. By uniting data, technology, and human connection, institutions can shift from reactive outreach to proactive engagement that strengthens trust, equity, and long-term retention. Every Student Is a Story, Not a Segment “On the other side of every data point, every phone number, every email address, there’s a person…
Read MoreSearch behavior has evolved, and so has the path to enrollment. Generative AI tools like ChatGPT, Gemini, and Google’s AI Overviews shape how people gather information, verify details, and form opinions. For higher education marketers, that means program visibility depends on showing up wherever students look for answers, not only in search results but across…
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