Imagine your bellwether program stepping into a modern search arena with a glossy tri-fold and a storied reputation, ready to battle any challenger. Across the ring rolls a robotic rival as “The Imperial March” blares over the speakers. The ref signals start; a blinding spotlight from the robot makes your program vanish from view. The…
Read MoreIntroduction At the 2025 UPCEA Annual Conference, the session “Owning Your Awesomeness” reminded us that professional growth isn’t just about mastering skills—it’s about recognizing and amplifying the unique strengths we already have. For leaders and practitioners in professional and online education this means embracing both the outward image we present and the inner narratives that…
Read MoreThere is a new “cliff” in American higher education, and it is not the demographic cliff. Rather, it is the dramatic cliff in math knowledge, skills, and abilities. Let me be clear that other discipline deficiencies are found in this new generation of college students, however they are dwarfed by those in math. These have…
Read MoreMost of us in higher education are now familiar with generative AI bots, where you formulate a prompt and get a reply. Yet, we are now beginning the advancement to agentic AI, the autonomous 24-7 project manager. The dramatic enhancement in the capability of AI as it moves from bots to agents will bring about…
Read MoreFederal Funding Pause Blocked by U.S. District Judge, Memo Rescinded | Policy Matters (January 2025)
At 11th hour, judge blocks Trump’s pause on federal funding (Higher Ed Dive) “UPDATE: Jan. 28, 2025: A U.S. District judge halted the government’s temporary freeze on federal funding just minutes before it was set to take effect at 5 p.m. Tuesday, according to news reports. U.S. District Judge Loren AliKhan in Washington, D.C., blocked the…
Should I Get Microcredentials To Complement My Four-Year Degree In Today’s Job Market? (Forbes)
“Think about a professional stepping into the workforce—equipped with the strategic insights cultivated during a four-year business degree and bolstered by technical expertise gained through microcredentials. This balanced blend of broad understanding and specialized skills does more than make them competitive; it prepares them to lead and drive transformative change. Employers are no longer satisfied…
U.S. Department of Education Reveals New Distance Education and Program Integrity Rules: Final Outcomes and Responses to Concerns Raised by UPCEA
The Department of Education recently published new distance education and program integrity rules that address a number of topics raised during negotiated rulemaking sessions held in early 2024. Many of the proposals shared in the Department’s July 24, 2024, Notice of Proposed Rulemaking (NPRM) have been rescinded. Of those that remain, most are scheduled to…
Proposed Distance Education Rules Are Now Likely To Be Finalized Before the End of the Current Presidential Term | Policy Matters (December 2024)
Proposed Distance Education Rules Are Now Likely To Be Finalized Before the End of the Current Presidential Term On December 30, the U.S. Department of Education (Department) shared the final, unofficial version of its new program integrity and distance education regulations, which call for the collection of new but yet-to-be-established distance education and correspondence course enrollment data…
The tagline for Convergence, Credential Innovation in Higher Education, raises two important questions: First, what kind of credentials are we talking about? Is the scope of credentials unlimited, blue sky, or confined to incremental changes on the margins of the status quo? And second, who is leading that innovation, and what do they need to…
Read MoreWe are pleased to share the foreword by UPCEA CEO Bob Hansen from the newly released Chief Online Learning Officers’ Guidebook: A Framework for Strategy and Practice in Higher Education. The guidebook, now available from Routledge in paperback, hardback, and eBook formats, provides a comprehensive framework for today’s online learning leaders. Learn more and purchase…
Read MoreStudent success starts with the right conversation. By uniting data, technology, and human connection, institutions can shift from reactive outreach to proactive engagement that strengthens trust, equity, and long-term retention. Every Student Is a Story, Not a Segment “On the other side of every data point, every phone number, every email address, there’s a person…
Read MoreSearch behavior has evolved, and so has the path to enrollment. Generative AI tools like ChatGPT, Gemini, and Google’s AI Overviews shape how people gather information, verify details, and form opinions. For higher education marketers, that means program visibility depends on showing up wherever students look for answers, not only in search results but across…
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