Imagine your bellwether program stepping into a modern search arena with a glossy tri-fold and a storied reputation, ready to battle any challenger. Across the ring rolls a robotic rival as “The Imperial March” blares over the speakers. The ref signals start; a blinding spotlight from the robot makes your program vanish from view. The…
Read MoreIntroduction At the 2025 UPCEA Annual Conference, the session “Owning Your Awesomeness” reminded us that professional growth isn’t just about mastering skills—it’s about recognizing and amplifying the unique strengths we already have. For leaders and practitioners in professional and online education this means embracing both the outward image we present and the inner narratives that…
Read MoreThere is a new “cliff” in American higher education, and it is not the demographic cliff. Rather, it is the dramatic cliff in math knowledge, skills, and abilities. Let me be clear that other discipline deficiencies are found in this new generation of college students, however they are dwarfed by those in math. These have…
Read MoreMost of us in higher education are now familiar with generative AI bots, where you formulate a prompt and get a reply. Yet, we are now beginning the advancement to agentic AI, the autonomous 24-7 project manager. The dramatic enhancement in the capability of AI as it moves from bots to agents will bring about…
Read MoreDepartment Publishes Borrower Defense to Repayment Regulations
On November 1, 2016, the U.S. Department of Education announced final regulations to protect student borrowers against misleading and predatory practices by postsecondary institutions and clarify a process for loan forgiveness in cases of institutional misconduct. According to the Department: The final regulations include key provisions from the proposed regulations that will protect the rights of…
Helix Education and UPCEA Publish New Research Showing the Extent to Which Data Analytics are Underutilized throughout Higher Education (PRWeb)
According to new research published by UPCEA and Helix Education, 83 percent of higher education professionals surveyed have no knowledge of the cost-per-inquiry of their most effective marketing channel for undergraduate inquiry, and more than half made the same indication for graduate inquiry. Additionally, less than half of higher education professionals go through a formalized…
230 Recipients Receive Honors Across 26 Categories for Excellence in Marketing
WASHINGTON, D.C., September 27, 2016 — UPCEA, the leader in professional alongside SMR Digital, continuing, and online education, has announced the recipients of the 2016 Marketing Awards. The UPCEA Marketing Awards program recognizes the top marketing and creative work across the UPCEA membership. This year, UPCEA is honoring 230 recipients for their excellence in 26…
UPCEA Joins Multiple Distance Ed Orgs to Offer State Authorization Comments
UPCEA co-signed, with a coalition of other organizations with a direct interest in distance education, a letter commenting on the Department of Education’s proposed regulations on state authorization. UPCEA joined along with five other non-profit organizations garnering a collective total of more than 1,000 institutions innovating in offering distance education, the leading organization in higher…
The tagline for Convergence, Credential Innovation in Higher Education, raises two important questions: First, what kind of credentials are we talking about? Is the scope of credentials unlimited, blue sky, or confined to incremental changes on the margins of the status quo? And second, who is leading that innovation, and what do they need to…
Read MoreWe are pleased to share the foreword by UPCEA CEO Bob Hansen from the newly released Chief Online Learning Officers’ Guidebook: A Framework for Strategy and Practice in Higher Education. The guidebook, now available from Routledge in paperback, hardback, and eBook formats, provides a comprehensive framework for today’s online learning leaders. Learn more and purchase…
Read MoreHalf of prospective students use AI tools every week. Yet, only about a third of higher education institutions have a formal strategy for AI search. That gap isn’t just a metric. It’s a brand visibility crisis. Students are using ChatGPT and Perplexity to research programs, compare universities, and narrow their lists, often before they ever…
Read MoreStudent success starts with the right conversation. By uniting data, technology, and human connection, institutions can shift from reactive outreach to proactive engagement that strengthens trust, equity, and long-term retention. Every Student Is a Story, Not a Segment “On the other side of every data point, every phone number, every email address, there’s a person…
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