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Perspectives on Online and Professional Education
from UPCEA’s Research and Consulting Experts

Don’t Bring a Brochure to a Robot Fight: Winning Page One and the AI Overview

November 7, 2025

Imagine your bellwether program stepping into a modern search arena with a glossy tri-fold and a storied reputation, ready to battle any challenger. Across the ring rolls a robotic rival as “The Imperial March” blares over the speakers. The ref signals start; a blinding spotlight from the robot makes your program vanish from view. The…

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Owning Your Awesomeness: Professional Growth Strategies from UPCEA 2025

November 3, 2025

Introduction At the 2025 UPCEA Annual Conference, the session “Owning Your Awesomeness” reminded us that professional growth isn’t just about mastering skills—it’s about recognizing and amplifying the unique strengths we already have. For leaders and practitioners in professional and online education this means embracing both the outward image we present and the inner narratives that…

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Unique biweekly insights and news review from Ray Schroeder, Senior Fellow at UPCEA

The New Cliff Facing Higher Ed and How AI Might Help Solve It

November 27, 2025

There is a new “cliff” in American higher education, and it is not the demographic cliff. Rather, it is the dramatic cliff in math knowledge, skills, and abilities. Let me be clear that other discipline deficiencies are found in this new generation of college students, however they are dwarfed by those in math. These have…

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Transitioning to the Agentic University 2026–27

November 13, 2025

Most of us in higher education are now familiar with generative AI bots, where you formulate a prompt and get a reply. Yet, we are now beginning the advancement to agentic AI, the autonomous 24-7 project manager. The dramatic enhancement in the capability of AI as it moves from bots to agents will bring about…

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Your one-stop shop for the latest Association happenings, policy updates, plus thoughts from the desk of CEO Bob Hansen.

Higher ed advocacy orgs join forces to promote access for adult learners (EducationDIVE)

Several higher education advocacy organizations have united to form a new organization supporting the development of adult learners in higher education. The National Adult Learner Coalition, a joint venture created by the Council for Adult and Experiential Learning (CAEL), the Online Learning Consortium (OLC), President’s Forum, and University Professional and Continuing Education Association (UPCEA), seeks…

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National Adult Learner Coalition Created To Advance Student Success

Washington, D.C., February 6th, 2017 – Today, four major organizations join together as a cohesive voice advocating for adult students and the institutions that serve them. With support from Lumina Foundation, the Council for Adult and Experiential Learning (CAEL), the Online Learning Consortium (OLC), Presidents’ Forum, and University Professional and Continuing Education Association (UPCEA) are…

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UPCEA Joins 46 Other Associations on Letter to Secretary of Homeland Security John Kelly On Immigration Executive Order

UPCEA and 46 other higher education associations sent a letter to Secretary of Homeland Security John F. Kelly on maintaining the United States as the destination of choice for the world’s best students, faculty and scholars. The letter was written in response to President Donald J. Trump’s executive order, “Protecting the Nation From Foreign Terrorist…

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UPCEA Announces Key Staff Changes, Positioning Association For Next Phase Of Strategic Growth

Julie Uranis, formerly of WKU, hired as Vice President for Online and Strategic Initiatives; Amy Heitzman elevated to Deputy Chief Executive Officer WASHINGTON, D.C. – UPCEA, the leader in professional, continuing, and online education, has announced a number of key staff changes designed to carry the association through its next phase of strategic growth. After growing…

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Musings on trends and updates from UPCEA CEO Bob Hansen.

Constructing the Future: Why Credential Innovation Needs Bold Leadership

November 21, 2025

The tagline for Convergence, Credential Innovation in Higher Education, raises two important questions: First, what kind of credentials are we talking about?  Is the scope of credentials unlimited, blue sky, or confined to incremental changes on the margins of the status quo?  And second, who is leading that innovation, and what do they need to…

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Foreword by Bob Hansen Featured in The COLO Guidebook

July 10, 2025

We are pleased to share the foreword by UPCEA CEO Bob Hansen from the newly released Chief Online Learning Officers’ Guidebook: A Framework for Strategy and Practice in Higher Education. The guidebook, now available from Routledge in paperback, hardback, and eBook formats, provides a comprehensive framework for today’s online learning leaders. Learn more and purchase…

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Valuable insights from UPCEA's trusted corporate partners.

The Right Message at the Right Moment: How Smarter Enrollment Operations Boost Retention and Student Success

November 20, 2025

Student success starts with the right conversation. By uniting data, technology, and human connection, institutions can shift from reactive outreach to proactive engagement that strengthens trust, equity, and long-term retention. Every Student Is a Story, Not a Segment “On the other side of every data point, every phone number, every email address, there’s a person…

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AI Search in Higher Education: The Student Search Trends You Can’t Ignore

October 24, 2025

Search behavior has evolved, and so has the path to enrollment. Generative AI tools like ChatGPT, Gemini, and Google’s AI Overviews shape how people gather information, verify details, and form opinions. For higher education marketers, that means program visibility depends on showing up wherever students look for answers, not only in search results but across…

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