Imagine your bellwether program stepping into a modern search arena with a glossy tri-fold and a storied reputation, ready to battle any challenger. Across the ring rolls a robotic rival as “The Imperial March” blares over the speakers. The ref signals start; a blinding spotlight from the robot makes your program vanish from view. The…
Read MoreIntroduction At the 2025 UPCEA Annual Conference, the session “Owning Your Awesomeness” reminded us that professional growth isn’t just about mastering skills—it’s about recognizing and amplifying the unique strengths we already have. For leaders and practitioners in professional and online education this means embracing both the outward image we present and the inner narratives that…
Read MoreMost of us in higher education are now familiar with generative AI bots, where you formulate a prompt and get a reply. Yet, we are now beginning the advancement to agentic AI, the autonomous 24-7 project manager. The dramatic enhancement in the capability of AI as it moves from bots to agents will bring about…
Read MoreTwo weeks ago, we examined the transformation of higher education in the next five years. Today, we look at how this transformation will shift the emphasis of our teaching. As with the prior column, this week’s thesis evolves out of the Zoom Keynote to the Rethink AI Conference, sponsored in part by the International Academy…
Read MoreUPCEA Signs DACA Support Letter Joining HACU and Others
UPCEA today joined the Hispanic Association of Colleges and Universities and 26 other organizations to issue a letter to Secretary John Kelly of the Department of Homeland Security requesting clarification regarding protections offered under the Deferred Action for Childhood Arrivals (DACA) program. Our concern surrounds DACA holders being deported or detained and threatened with deportation…
The Future of Jobs and Jobs Training (Pew Research Center)
The Future of Jobs and Jobs Training (Pew Research Center) May 3, 2017 Ray Schroeder, associate vice chancellor for online learning at the University of Illinois, Springfield, commented, “It is projected that those entering the workforce today will pursue four or five different careers (not just jobs) over their lifetime. These career changes will…
Many Voices are More Impactful Than One: The National Adult Learner Coalition (The EvoLLLution)
Though non-traditional students have morphed into the new majority students on college and university campuses across the United States, public and institutional policy has largely remained focused on the “traditional” 18-22-year-old demographic. Unfortunately, this has created an environment that leaves the majority of students underserved on their own campuses, but a group of associations focused…
New Study Delves Into Unexplored Professional Development Benchmarking for Instructional Design and Technology Teams
WASHINGTON, D.C. – April 7, 2017 – A study released today by the UPCEA eDesign Collaborative maps the expertise and roles in instructional design teams throughout North America. The study, Instructional Design and Technology Teams: Work Experiences and Professional Development, establishes benchmarks for experience and salaries among members of instructional design team members, and also…
The tagline for Convergence, Credential Innovation in Higher Education, raises two important questions: First, what kind of credentials are we talking about? Is the scope of credentials unlimited, blue sky, or confined to incremental changes on the margins of the status quo? And second, who is leading that innovation, and what do they need to…
Read MoreWe are pleased to share the foreword by UPCEA CEO Bob Hansen from the newly released Chief Online Learning Officers’ Guidebook: A Framework for Strategy and Practice in Higher Education. The guidebook, now available from Routledge in paperback, hardback, and eBook formats, provides a comprehensive framework for today’s online learning leaders. Learn more and purchase…
Read MoreStudent success starts with the right conversation. By uniting data, technology, and human connection, institutions can shift from reactive outreach to proactive engagement that strengthens trust, equity, and long-term retention. Every Student Is a Story, Not a Segment “On the other side of every data point, every phone number, every email address, there’s a person…
Read MoreSearch behavior has evolved, and so has the path to enrollment. Generative AI tools like ChatGPT, Gemini, and Google’s AI Overviews shape how people gather information, verify details, and form opinions. For higher education marketers, that means program visibility depends on showing up wherever students look for answers, not only in search results but across…
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