Advertising and marketing should never be confused. There are many types of marketers in the workplace and hiring the wrong one or not retaining the right one impacts enrollment success. Tomorrow’s marketer needs to understand strategy, competition, metrics, customer relationship management (CRM) systems, and digital and social media and positioning. They also need to manage…
Read MoreI admit it. I did the FaceApp thing and I shouldn’t have been surprised that the “old me” looks a lot like my father. However, like many others, I later learned through the media that there are potential threats and concerns regarding the ownership and permissions of the app. While the developers of the app…
Read MoreWe are most accustomed to writing prompts and challenging Artificial Intelligence (AI) to give us answers, insights, sources, videoclips, and creativity. Emerging now is the walking, talking AI that engages us on our level. We have front-row seats to the maturing of AI in higher education. There has been audio for a while, but now…
Read MoreIt takes a team, if not a village, to work together to deliver quality higher education. Fortunately, we have a new cohort of colleagues joining us at colleges and universities. These new colleagues are eminently qualified; most have been knowledge-certified as above-average for Ph.D. holders in their field. They are truly tireless; working 24 hours…
Read MoreInternational Student Visa Review Resumes, Social Media Vetting Instituted | Policy Matters (June 2025)
Major Updates Trump Administration Resumes Embassy Review on Student Visas, Implements Social Media Vetting Requirements The Trump Administration has lifted its pause on F‑, M‑, and J‑visa processing but simultaneously unleashed sweeping new social-media vetting requirements: all international student applicants must now make their Facebook, X, Instagram and other accounts public for consular review, with…
UPCEA Announces Updates to Board of Directors
June 25, 2025 – WASHINGTON — UPCEA, the online and professional education association, announces recent updates to its Board of Directors, effective immediately. Susan Seal, Ph.D., Dean of the College of Professional and Continuing Studies at Mississippi State University, has been appointed to serve as a Director At-Large, filling the remainder of the 2025–2026 term…
Results of Global Lifelong Learning Study Released
UPCEA supported the Universities Association for Lifelong Learning (UALL)’s comprehensive global study. WASHINGTON (June 18, 2025) – UPCEA, the online and professional education association, today announced the release of an international study, “Making lifelong learning central to university strategy,” conducted by the Universities Association for Lifelong Learning (UALL) and CarringtonCrisp. UPCEA (alongside EUCEN) is proud…
New Book Offers Strategic Blueprint for the Decade of the Chief Online Learning Officer
UPCEA and Routledge Publish Landmark Guide to Elevating Online Education Leadership WASHINGTON (June 17, 2025) – UPCEA, the online and professional education association, proudly announces the release of The Chief Online Learning Officers’ Guidebook: A Framework for Strategy and Practice in Higher Education (co-published with Routledge). This essential new volume, co-edited by two of the…
Over the last three years, UPCEA engaged in an innovative partnership with the University of Wisconsin–Madison to enable the latter’s Distance Teaching and Learning (DT&L) conference to continue under UPCEA’s leadership. The partnership’s goals included making this valuable event for the distance learning community more sustainable and accessible to online practitioners focused on teaching and…
Read MoreA Movement, Not Just a Community Convergence is emerging as the place where the credential innovation community for higher ed comes together. But more than a community, it’s a movement. Not a movement to make degrees less valuable, let alone obsolete. Rather, it’s a movement to complement degrees by meeting the needs of those for…
Read MoreThe pace and pressure of academic leadership have intensified. Many leaders are navigating increased responsibilities, constrained resources, political tension, and widespread fatigue. In this environment, clarity, presence, and sustained energy are essential and precious. To lead effectively, leaders must protect their most limited resource: their focus and energy. Coaching provides a structured space to do…
Read MoreHow Do You Market to College Students Today? What is the modern student search journey? Today’s students explore school options across various platforms, often following curiosity rather than a set path. Before they even land on a college website, students might watch a dorm tour on TikTok, get advice from Reddit threads, or ask ChatGPT…
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