See below for the full set of all blogs hosted by the association.

Learn more about UPCEA publications. If you want to be sure to get updates from us, be sure you're a UPCEA member.

A Blog on Latest Trends Impacting Marketing and Higher Education
from Director of UPCEA's Center for Research and Strategy, Jim Fong

Media Expenditures Budgeting Among Higher Education Providers

October 13, 2016

Marketing department media expenditures have been an important topic in student recruitment operations for more than 20 years. During the past decade, higher education providers have experienced a dramatic shift from print to electronic media as the main driver of their marketing operations. The resulting increase in electronic media expenditures has added a layer of…

Read More

Leading by Gut or by Data: The Data-Driven State of Higher Ed Decision Making

September 16, 2016

In recent years, the idea of data-driven decision making has been propelling much of the higher education narrative. As many industries work to incorporate data and analytics into their organizational processes, education providers are also tasked with adopting a more thoroughly informed management approach. A 2013 report titled Building Organizational Capacity for Analytics highlighted that “enhanced analytics…

Read More

Unique biweekly insights and news review from Ray Schroeder, Senior Fellow at UPCEA

Credential Train Is Leaving the Station—Get on Board

May 26, 2022

In 1997, Sylvia Manning, then VPAA of the University of Illinois system, later president of the Higher Learning Commission, declared, “The online learning train is leaving the station—get on board or be left behind!” That prescient message by one of higher education’s most astute leaders of the past quarter century certainly proved to be true.…

Read More

Communicating the Realities of Higher Ed in 2022

May 12, 2022

This is a challenging time to lead, as a provost, dean, director or department chair at a college or university. That is not to say that there are not successes and rewards to be achieved, but they come harder than in decades past. One can say that every era in our field has brought challenges.…

Read More

Your one-stop shop for the latest Association happenings, policy updates, plus thoughts from the desk of CEO Bob Hansen.

Apply today for the 2022 cohort of the Bethaida “Bea” González Diversity in Leadership Scholars program

UPCEA is proud to once again be offering UPCEA members the Bethaida “Bea” González Diversity in Leadership Scholars Program. Representative and diverse leadership is a cornerstone of UPCEA’s Commitment to Diversity and Inclusive Excellence.  The goal of the Diversity Scholars program is to equip diverse professionals at any stage of their career with the skills…

Read More...

Biden Administration Extends Student Loan Pause Through August 31; Signals Debt Cancellation | Policy Matters (April 2022)

Major Updates Biden Administration Extends Student Loan Pause Through August 31; Signals Debt Cancellation Citing the ongoing COVID pandemic and the economic consequences of it, Federal Student Aid (FSA) has extended the federal student loan relief to borrowers which began in March 2020 through August 31, 2022. All student loans that are federally held will…

Read More...

Report: Limited Resources Hinder Continuing Education (Government Technology)

[…] Jim Fong, founding director of UPCEA’s Center for Research and Strategy, said the study found neither adequate staffing nor resources focused on continuing education at these institutions. He said that the systems for the typical two- and four-year enrollment process and the continuing-ed systems aren’t necessarily tied together, adding that many institutions are using…

Read More...
Image of sun breaking through clouds, with text: UPCEA Welcomes 13 New Board Members

UPCEA Welcomes 13 New Board Members

WASHINGTON, April 14, 2022 – UPCEA, the Washington, D.C.-based association for college and university leaders in professional, continuing, and online education, is pleased to announce the election of four new officers and nine new directors to serve on the UPCEA Board of Directors. Elected in November 2021, these individuals assumed their roles at the conclusion…

Read More...

Musings on trends and updates from UPCEA CEO Bob Hansen.

Apply now for free enrollment in January 2022 PCO Pro courses

November 11, 2021

I’m pleased to share with you a special offer for UPCEA members: a complimentary opportunity for you and your colleagues to join us for an UPCEA professional development course. Our professional development courses and certificates have been enthusiastically endorsed and highly rated by participants. Students have appreciated the opportunity to learn from leaders in the…

Read More

UPCEA Seeks Part-Time Data Analyst to Join Center for Research and Strategy Team

September 24, 2021

UPCEA is currently seeking a part-time Data Analyst for a fully remote position with our Center for Research and Strategy team.   The Data Analyst is responsible for collecting, analyzing, and transforming data into actionable insights on various projects for UPCEA. Role responsibilities include identifying, gathering, and analyzing data to produce understandable and insightful figures and…

Read More

Valuable insights from UPCEA's trusted corporate partners.

Four practices to advance equity in online student support

May 6, 2022

Taking a holistic approach to updating DEI practices When you provide a coaching program to online learners across the country, the populations you support are extremely diverse. Different backgrounds. Different cultures. Different ages, socio-economic situations, and life experiences. That’s why, as student supporters in online communities, it’s critical to implement equitable support techniques that serve…

Read More

Reasons Your Website Might Be Preventing Prospective Student Conversions

January 7, 2022

A lot of time and money are invested in your website and marketing tactics to drive traffic to your site. However, if conversions don’t follow, then you’re left wondering if you’re targeting the wrong audiences or if you need to invest more money. Fortunately, the answer is usually “no” – the real issue is often…

Read More