The Pulse of Higher Ed

Perspectives on Online and Professional Education
from UPCEA’s Research and Consulting Experts

UPCEA/Chmura Study: Occupational Shifts and Higher Education Credentials

This report illustrates a number of major occupational shifts in technology, healthcare, and other industries, and their impact on higher education. While new occupational categories are certain to arise, and existing ones may change, UPCEA and Chmura hope to shed greater light on this complex topic.

The U.S. is at a unique period in time. An aging Baby Boomer population, the unique dynamics related to maturing Millennial and Generation Z learners, technological advances, and shifting labor needs are rapidly changing the economic and occupational landscape. Taking these factors into consideration, and coupling them with the country’s deeply-rooted four-year degree model, will challenge many institutions to adopt or consider new or alternative educational models.

The major findings of this study include: 

  • Higher education enrollments are decreasing while enrollments in alternative credentialing (including certificates, badges, licenses, etc.) and associate’s degrees are on the rise.
  • Alternative credentialing is an effective way to develop “middle skills” for today’s blue- collar jobs.
  • Two of the fastest growing fields in the next decade are predicted to be healthcare and professional services.
  • Alternative credentialing’s growth is directly tied to its ability to meet the needs of adult learners, but it also has inherent value for the colleges and universities that choose to embrace it.

Click here to read the full report.

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Unmatched Experience: For more than 100 years, UPCEA consultants have exclusively served the needs of online and professional continuing education programs. UPCEA consultants leverage their extensive industry expertise to expedite solutions, anticipate upcoming shifts, and offer distinct best practices, effectively aiding clients in achieving their goals.

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Other UPCEA Updates + Blogs

Workforce Pell Is Here and Data Readiness Is the Real Test for Credential Innovation

The expansion of Pell Grant eligibility to short-term, non-degree programs—commonly known as Workforce Pell—has become a defining moment for credential innovation. In a strategic conversation hosted by UPCEA in December 2025, higher education leaders made one thing clear: access to Workforce Pell is not primarily a policy challenge. It is a data challenge. As institutions…

Reduced-Credit Degrees: Leading with Learners While Preparing for Disruption

As questions about the value, cost, and structure of a traditional bachelor’s degree continue to intensify, higher education leaders are confronting a reality that has remained largely unchanged for decades: the 120-credit-hour degree is more a historical artifact than a learner-centered design choice. During a recent conversation with UPCEA Institutional Representatives, panelists and participants explored…

Pack Light, Go Far: Hiking the Enrollment Trail

There’s a moment from my college days I remember more clearly than any midterm I ever took. I had stepped away from my bachelor’s degree at Penn State because I wanted to live a little. I’d grown up in the same town that I went to college and I just needed an extended reprieve, something…

Preparing the Workforce for an AI-Driven Economy: An Online and Professional Continuing Education Imperative

Is your online and professional continuing education unit looking for ways to improve job-market outcomes for graduates and alumni? Are you exploring strategies that better align your program portfolio with the skills business and industry leaders say they need both for new hires and for upskilling current employees?  Recent employer data provides a clear signal that high-demand employees are ones with verified AI skills and practical experience. A 2025…

Workforce Pell Grants: Primer and Update from Negotiated Rulemaking | Policy Matters (December 2025)

Major Updates Workforce Pell Grants for Short-Term Programs: A Primer and Update from Negotiated Rulemaking: Consensus Reached – What’s in the Draft Regulations We’ve developed a blog that provides a primer and overview of the recent negotiated rulemaking work on Workforce Pell Grants for Short-Term Programs, focusing on the first week of sessions held by…

Workforce Pell Grants for Short-Term Programs: A Primer and Update from Negotiated Rulemaking: Consensus Reached – What’s in the Draft Regulations

What Online and Professional Continuing Higher Education Leaders Should Know In early December, the Department of Education kicked off negotiated rulemaking with the Accountability in Higher Education and Access through Demand-driven Workforce Pell (AHEAD) committee, focusing most of its efforts in the first week on new Workforce Pell regulations and loss of Pell eligibility as…

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