2019-20 UPCEA Benchmarking Research Agenda Announced
November 19, 2019
How do your programs, staffing and salaries stack up in the dynamic world of professional, continuing and online education? What marketing tactics are your peers using to get enrollments and fill their classes? Do you need solid benchmarking and stats to share with your campus leadership?
UPCEA has exciting news—our Chief Research Officer and Center for Research and Strategy director Jim Fong has a robust survey research agenda planned for the remainder of 2019 and all of 2020. UPCEA members will receive benchmarking data that matter to you and your institution. UPCEA benchmarking research is not just the industry standard—it is also a nonprofit service designed for institutions like yours. Look out for these forthcoming studies to benchmark your unit to others in the field and with peer institutions.
We are launching the following studies in 2019-2020:
UPCEA Benchmarking Surveys 2020
- Salary and structure (Q1)
- Staffing and professional development (Q2)
- Budget and financials (Q2)
- Outsourcing (Q3)
Marketing and Enrollment Management Survey 2020
- Salary (Q1)
- Staffing and professional development (Q2)
- Media and budget (Q2)
- Marketing metrics (Q4, 2019)
- Outsourcing (Q3)
Alternative Credentials (2019, in progress), Sponsored by MindEdge
- Participation in alternative credentialing activities
- Magnitude of activities
- Revenue
Retention and Student Success (2019, in progress), In partnership with InsideTrack
Customized benchmarking efforts are also managed by the Center for Research and Strategy, including working with institutions that wish to benchmark their data against a select peer group. Interested in more information about customized benchmarking?
Contact us at 202-659-3130 or email [email protected].
Other UPCEA Updates + Blogs
Can Associations Attract Millennials with Credentialing? (Associations Now)
“The degree will always be an important credential, but it won’t always be the gold standard,” said Jim Fong, director…
Read MoreAlternative credentials now a must-have for traditional universities (eCampusNews)
Millennials prefer badging and certificates to traditional degrees, according to researchers from UPCEA, Penn State and Pearson. More than half…
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