UPCEA Updates

Your one-stop shop for the latest Association happenings, plus thoughts from the desk of CEO Bob Hansen.

Millennial demand drives higher ed badging expansion (University Business)

August 24, 2016

“Almost all U.S. colleges and universities now award certificates, digital badges and other forms of microcredentials so students can quickly show an employer specialized skills they’ve acquired. Driving this fast-growing trend are workforce millennials who want to learn, for instance, how to operate an Amazon delivery drone or repair a self-driving car without having to…

7 new standards for excellent online learning leadership (eCampusNews)

August 22, 2016

“As online learning evolves from amateur experimentation to a mainstream professional entity on campus, new standards for quality online learning leadership are emerging in order to not only sustain these distance programs, but ensure they meet the growing demands of 21st-century academe. The UPCEA has released a report detailing seven hallmarks of excellence in online…

Can Associations Attract Millennials with Credentialing? (Associations Now)

August 5, 2016

“The degree will always be an important credential, but it won’t always be the gold standard,” said Jim Fong, director of UPCEA’s Center for Research and Marketing strategy, in a press release. “As millennials enter the prime years of their career and move into positions of greater power, we’ll see more alternative credentials for specific…

Alternative credentials now a must-have for traditional universities (eCampusNews)

July 11, 2016

Millennials prefer badging and certificates to traditional degrees, according to researchers from UPCEA, Penn State and Pearson. More than half of higher education institutions (64 percent) participating in a recent survey said alternative credentials are an important strategy for institutions’ futures. That same survey also found that millennial students are likely to support the use…

Millennials prefer credentialing programs to traditional degrees (Education Dive)

June 29, 2016

A new study reveals that more than 90% of American colleges and universities offer alternative credential or badging programs for certification in industry-specific careers. The University Professional and Continuing Education Association says millennial survey respondents prefer certifications to bachelor’s degrees, and schools are responding with increased development of professional training silos. Read the full story.…

More Than 90 Percent of Institutions Offer Alternative Credentials (Campus Technology)

June 29, 2016

Millennial students seem to prefer badging and certificate programs to traditional bachelor’s degrees, according to a new study from University Professional and Continuing Education Association (UPCEA), Pennsylvania State University and Pearson that explored the role that alternative credentials play in higher education. Read the full story. Authored by UPCEA

Pioneering Study Reveals More Than 90 Percent of Colleges and Universities Embrace Alternative Credentials

June 28, 2016

WASHINGTON, D.C. – June 28, 2016 – A study released today by UPCEA (the University Professional and Continuing Education Association), Penn State and Pearson, at the UPCEA and the American Council on Education (ACE) Summit for Online Leadership in Washington, D.C., found widespread acceptance and use of alternative credentialing programs at American colleges and universities.…

I waited until I was 30 to go to college. Best decision ever. (The Washington Post)

June 23, 2016

Technically, being a nontraditional student isn’t all that nontraditional. The National Center for Education Statistics has delineated seven characteristics of nontraditional students, including delayed enrollment, full-time employment and supporting a dependent; NCES posits that 75 percent of all students have at least one of these characteristics. In 2011, 40 percent of American college students were…

Other Blogs and News:

Leadership Conversations in the Age of AI | An UPCEA Executive Briefing | Leading Human–AI Teams: How Should People and AI Work Together?

Artificial intelligence is becoming part of the everyday work of higher education. From enrollment management and student services to academic administration and continuing and professional education, AI is creating opportunities to rethink how work is accomplished. Much of the discussion has focused on what AI can do. For institutional leaders, however, a more important question…

AI Across Generations: What Leaders Should Know and What They Shouldn’t Assume

There are many assumptions about AI use across generations. Gen Z readily embraces artificial intelligence. Millennials are integrating it into their work. Gen X is more cautious and pragmatic. Baby Boomers are reluctant adopters.  Is it really that simple?  Perhaps not.  Generational differences in AI use appear to be real. What those differences mean is…

UPCEA’s Corporate Member Blog Series #5 | Partnership Blueprint: 8 Takeaways for Corporate Members from the 2026 UPCEA Hallmarks of Excellence in Digital Learning Enterprises

When UPCEA released the original Hallmarks of Excellence in Online Leadership in 2016, online education was widely viewed as an emerging modality. A decade later, the landscape has shifted. The newly released 2026 Hallmarks of Excellence in Digital Learning Enterprises (2026 Hallmarks) reflects a higher education ecosystem where digital capability is no longer an add-on,…

Workforce Pell Moves from Rules to Reality: State Pipelines, New Federal Training, and $65 Million from Labor | Policy Matters (September 2026)

Major Updates Workforce Pell Moves from Rules to Reality: State Approval Pipelines Mature, ED Launches Training, and Labor Awards $65 Million Nearly three months after Workforce Pell Grants (Pell awards for programs of 150–599 clock hours, or 8 to fewer than 15 weeks) became available on July 1, the rollout is moving at very different…

Leading Digital Learning Enterprises | Part 4: Beyond the Technology: Building a Digital Ecosystem with Purpose

Technology may be the most visible element of a digital learning enterprise. It is also one of the easiest to misunderstand. Institutions invest considerable resources in learning management systems, student information systems, customer relationship management platforms, analytics, communication tools, instructional technologies, cybersecurity, and an expanding array of emerging technologies. Each promises opportunities to improve some…

Trust, but Click: What Prospective Students Are Teaching Us About AI Search in 2026

During arms-control talks in the 1980s Ronald Reagan made “trust, but verify” one of the most quoted phrases of the era. Four decades later, prospective online and continuing education students appear to have quietly borrowed it back and pointed it directly at their search bar. Trust, but click. That is the story of AI Search…