UPCEA Updates

Your one-stop shop for the latest Association happenings, plus thoughts from the desk of CEO Bob Hansen.

230 Recipients Receive Honors Across 26 Categories for Excellence in Marketing

By admin | September 27, 2016

WASHINGTON, D.C., September 27, 2016 — UPCEA, the leader in professional alongside SMR Digital, continuing, and online education, has announced the recipients of the 2016 Marketing Awards. The UPCEA Marketing Awards program recognizes the top marketing and creative work across the UPCEA membership. This year, UPCEA is honoring 230 recipients for their excellence in 26…

Millennial demand drives higher ed badging expansion (University Business)

By UPCEA | August 24, 2016

“Almost all U.S. colleges and universities now award certificates, digital badges and other forms of microcredentials so students can quickly show an employer specialized skills they’ve acquired. Driving this fast-growing trend are workforce millennials who want to learn, for instance, how to operate an Amazon delivery drone or repair a self-driving car without having to…

7 new standards for excellent online learning leadership (eCampusNews)

By UPCEA | August 22, 2016

“As online learning evolves from amateur experimentation to a mainstream professional entity on campus, new standards for quality online learning leadership are emerging in order to not only sustain these distance programs, but ensure they meet the growing demands of 21st-century academe. The UPCEA has released a report detailing seven hallmarks of excellence in online…

Can Associations Attract Millennials with Credentialing? (Associations Now)

By UPCEA | August 5, 2016

“The degree will always be an important credential, but it won’t always be the gold standard,” said Jim Fong, director of UPCEA’s Center for Research and Marketing strategy, in a press release. “As millennials enter the prime years of their career and move into positions of greater power, we’ll see more alternative credentials for specific…

Alternative credentials now a must-have for traditional universities (eCampusNews)

By UPCEA | July 11, 2016

Millennials prefer badging and certificates to traditional degrees, according to researchers from UPCEA, Penn State and Pearson. More than half of higher education institutions (64 percent) participating in a recent survey said alternative credentials are an important strategy for institutions’ futures. That same survey also found that millennial students are likely to support the use…

Millennials prefer credentialing programs to traditional degrees (Education Dive)

By UPCEA | June 29, 2016

A new study reveals that more than 90% of American colleges and universities offer alternative credential or badging programs for certification in industry-specific careers. The University Professional and Continuing Education Association says millennial survey respondents prefer certifications to bachelor’s degrees, and schools are responding with increased development of professional training silos. Read the full story.

More Than 90 Percent of Institutions Offer Alternative Credentials (Campus Technology)

By UPCEA | June 29, 2016

Millennial students seem to prefer badging and certificate programs to traditional bachelor’s degrees, according to a new study from University Professional and Continuing Education Association (UPCEA), Pennsylvania State University and Pearson that explored the role that alternative credentials play in higher education. Read the full story.

Pioneering Study Reveals More Than 90 Percent of Colleges and Universities Embrace Alternative Credentials

By admin | June 28, 2016

WASHINGTON, D.C. – June 28, 2016 – A study released today by UPCEA (the University Professional and Continuing Education Association), Penn State and Pearson, at the UPCEA and the American Council on Education (ACE) Summit for Online Leadership in Washington, D.C., found widespread acceptance and use of alternative credentialing programs at American colleges and universities.…

Other Blogs and News:

Workforce Pell Grants: Primer and Update from Negotiated Rulemaking | Policy Matters (December 2025)

Major Updates Workforce Pell Grants for Short-Term Programs: A Primer and Update from Negotiated Rulemaking: Consensus Reached – What’s in the Draft Regulations We’ve developed a blog that provides a primer and overview of the recent negotiated rulemaking work on Workforce Pell Grants for Short-Term Programs, focusing on the first week of sessions held by…

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Workforce Pell Grants for Short-Term Programs: A Primer and Update from Negotiated Rulemaking: Consensus Reached – What’s in the Draft Regulations

What Online and Professional Continuing Higher Education Leaders Should Know In early December, the Department of Education kicked off negotiated rulemaking with the Accountability in Higher Education and Access through Demand-driven Workforce Pell (AHEAD) committee, focusing most of its efforts in the first week on new Workforce Pell regulations and loss of Pell eligibility as…

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The Resilient Local Network: How to Ditch the ‘Best Practice’ Blueprint for Adult Learner Success

The Replication Dilemma Today, higher education leaders face intense pressure: prove the value of credentials, raise attainment rates for adult learners, and do it all on shrinking budgets. We have access to high-leverage frameworks—like integrated student support or the guided pathways model—which identify proven principles for success often derived from successful regional or national initiatives.…

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UPCEA Welcomes New Board and Committee Members for 2026 Terms

WASHINGTON, December 12, 2025 – UPCEA, the online and professional education association, is pleased to announce the election of new officers and new directors to serve on the UPCEA Board of Directors. Elected in November, these individuals will assume their roles at the conclusion of the 2026 UPCEA Annual Conference in New Orleans, La. on…

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UPCEA Releases 2026 Predictions for Higher Education

Report highlights the accelerating transformation of higher education, from AI-driven infrastructure to lifelong learning pathways. WASHINGTON (Dec. 8, 2025) – UPCEA, the online and professional education association, today announced the release of its “Predictions 2026: Insights for Online & Professional Education.” This year’s report brings together expert perspectives from across the association to examine the…

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UPCEA Announces Release of New Secret Shopper Benchmarking Study at UPCEA MEMS 2025

Findings unveiled during the conference’s closing keynote reveal major gaps and opportunities in enrollment responsiveness. WASHINGTON and BOSTON (Dec. 4, 2025) – UPCEA, the online and professional education association, today announced the release of its newest research report, Enrollment Process Review: Secret Shopper Analysis, during the closing session at the 2025 UPCEA Marketing, Enrollment Management,…

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