In a growth market, such as online education in the late 1990s and start of millennium, producing products and services is relatively easy or carries with it less risk, as growing market share is the goal rather than stealing share from competitors. Having good intelligence and market research was a luxury back then…to move more…
Read MoreThe end of 2018 marked a challenging year for institutions of higher education, although the warning signs of declining enrollments and increased competition have been very visible over the past five years or more. For many institutions, there seems to be little sense of urgency to re-think educational products, institutional mission, or alignment to employment…
Read MorePredictions are one individual’s hunch based on the information at hand. Rarely do long-term predictions come true in just one year. Many of my 2018 predictions continue to head in the anticipated direction, some faster than others. However, what is clear is that, as happened to the music industry ten years ago, transportation (Uber, Lyft,…
Read MoreHigher education marketers are faced with significant challenges in attracting new adult students into their professional, continuing, and online (PCO) programs. The target market is now primarily spread across four generations of adult learners, recent Generation Z graduates (those 22 or younger) and Gen Zers not going to college, Millennials (those 23 to 37 years…
Read MoreWith the holidays near, we need to give thanks for the many opportunities that 2019 should provide to higher education. The next few years (including 2019) bring the promise of a new and exciting economy, one based heavily on automation and efficiencies and fueled by the once-mocked Millennials (born between 1980 and 1996; now roughly…
Read MoreTrusted by the nation's top colleges and universities, UPCEA Research and Consulting provides the best value in the industry today. UPCEA's industry experts have years of experience in Online and Professional Continuing education - put them to work for you!
UPCEA Research and Consulting offers a variety of custom research and consulting options through an outcomes-focused pricing model. Find the option(s) that best suit your institution.
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The UPCEA Difference
Unmatched Experience: For more than 100 years, UPCEA consultants have exclusively served the needs of online and professional continuing education programs. UPCEA consultants leverage their extensive industry expertise to expedite solutions, anticipate upcoming shifts, and offer distinct best practices, effectively aiding clients in achieving their goals.
Cost Effectiveness: As a nonprofit, member-serving organization, we provide unmatched value, allowing you to maximize limited research and consulting budgets.
Action in Motion: Our cadre of experienced, skilled authorities and expert practitioners propels you forward, translating research and consulting into impactful implementation, a distinctive hallmark of UPCEA. Our team of current and former institutional leaders will support you, turning research and consulting into action.
Mission Alignment: Like you, our mission is to enhance and expand educational opportunities and outcomes for adult and other non-traditional learners. We share your values and work in partnership with you to advance access and excellence in education.
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