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Leaders in Professional, Continuing and Online Education

Benchmark This!

Latest Trends Impacting Marketing and Higher Education
from Director of UPCEA's Center for Research and Strategy, Jim Fong

Smart Cities and Transportation, and the Impact on Higher Education

Despite the increase in distracted drivers, the number of accidents has declined. While a number of factors may be at play, better technology and engineering are certainly having an impact. While accidents have declined, fatalities from large vehicles, vehicles to pedestrians and vehicles to pedal-pedestrians has increased. Will the self-driving vehicle help improve safety? To what extent could new technologies reduce the 6 million accidents annually in the U.S.? Thirty percent of city congestion is caused by motorists searching for parking spaces. Many of these inefficiencies can be reduced or eliminated through better technologies, ride sharing, micromobility and alternative forms of transportation. Transportation will be a key element of the smart city. Higher education has many opportunities as cities in the U.S. and the world reinvent for a new economy.

 

Read more in the Smart Cities and Transportation, and the Impact on Higher Education white paper. 

Jim Fong, UPCEA

Lead consultant Jim Fong, the founding director of UPCEA’s Center for Research and Strategy, has extensive background in marketing at Penn State, as well as experience in private industry. Jim brings a rich understanding of the dynamics driving today’s higher education leaders, providing research-driven strategy and positioning. Jim often presents at UPCEA’s regional and national conferences, sharing vital information with attendees.

Whether you need benchmarking studies, or market research for a new program, UPCEA Consulting is the right choice.

We know you. We know the challenges you face and we have the solutions you need. We speak your language and have been serving leaders like you for more than 100 years. UPCEA consultants are current or former continuing and online higher education professionals who are experts in the industry—put our expertise to work for you.


Data that tells your story.

Whether you need to assess the viability of a new program, find out how you stack up with the competition or would like a program portfolio review, we can assist with research and data that will help move your unit forward. Your decisions impact the quality of your operation, as well as the bottom line. We’ll provide data that does more than sit on a page—it’s data that tells the story.

The UPCEA Center for Research and Strategy offers a variety of custom research options through a variable pricing model.


Click here to learn more.

Other UPCEA Updates + Blogs

OK Boomer … Move Over for the Millennials in the New Economy

In early November 2019, Chlöe Swarbrick, a 25-year-old politician from New Zealand responded to an older lawmaker who interrupted her with “OK boomer,” as she spoke on climate change.  The response, while perceived as innocent but snarky, was a critical signal regarding a future economic and political struggle on the horizon, as well as an…

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A Glance at the Realm of Higher Education

By SmartBrief Editors This post is produced in partnership with UPCEA.   Former associate provost for outreach and engagement at the University of Southern Indiana and current vice provost for continuing education at North Carolina State University, Mark Bernhard offers insight into success within the profession of continuing higher education. Question: Tell us about your…

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The Commons: Boost your job prospects by “re-creating” vs recreating

Do you ever feel like there aren’t enough hours in the day? If you’re like millions of working adults (meaning, anyone reading this), of course you do. And, while most of us are referring to a lack of time between 9 and 5, the reality is that the most successful people are willing to sacrifice…

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An Early Outlook of a Millennial-led Economy in 2030

Rather than rely on what Hollywood’s vision for the what the future could be, UPCEA interviewed 21 innovation leaders in U.S. cities and 14 Millennial leaders, many of whom are CEOs, business owners and community leaders.  Hollywood portrays many scenarios, ranging from a technology-driven culture in Minority Report to the pandemonium of Mad Max to…

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2019 UPCEA Marketing and Enrollment Award Recipients Announced

WASHINGTON, D.C., November 1, 2019 — UPCEA, the leader in professional, continuing, and online education, has announced the recipients of the 2019 Excellence in Enrollment Management Award and the 2019 Marketing Awards. The UPCEA Excellence in Enrollment Management Award recognizes an outstanding professional, continuing, and/or online organization (unit or individual) that models best practices and…

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UPCEA Weighs In On College Afforability Act (CAA) Markup

UPCEA, along with ACE, and other organizations, wrote to Committee on Education and Labor Chairman Bobby Scott and Ranking Member Virginia Foxx to offer views on H.R. 4674, the College Affordability Act (CAA) introduced by Chairman Scott that will be marked up by the Committee. Any comprehensive Higher Education Act (HEA) reauthorization proposal represents a…

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