Benchmark This!

Latest Trends Impacting Marketing and Higher Education
from Director of UPCEA's Center for Research and Strategy, Jim Fong

Smart Cities and Transportation, and the Impact on Higher Education

Despite the increase in distracted drivers, the number of accidents has declined. While a number of factors may be at play, better technology and engineering are certainly having an impact. While accidents have declined, fatalities from large vehicles, vehicles to pedestrians and vehicles to pedal-pedestrians has increased. Will the self-driving vehicle help improve safety? To what extent could new technologies reduce the 6 million accidents annually in the U.S.? Thirty percent of city congestion is caused by motorists searching for parking spaces. Many of these inefficiencies can be reduced or eliminated through better technologies, ride sharing, micromobility and alternative forms of transportation. Transportation will be a key element of the smart city. Higher education has many opportunities as cities in the U.S. and the world reinvent for a new economy.

 

Read more in the Smart Cities and Transportation, and the Impact on Higher Education white paper. 

Jim Fong, UPCEA

Lead consultant Jim Fong, the founding director of UPCEA’s Center for Research and Strategy, has extensive background in marketing at Penn State, as well as experience in private industry. Jim brings a rich understanding of the dynamics driving today’s higher education leaders, providing research-driven strategy and positioning. Jim often presents at UPCEA’s regional and national conferences, sharing vital information with attendees.

Whether you need benchmarking studies, or market research for a new program, UPCEA Consulting is the right choice.

We know you. We know the challenges you face and we have the solutions you need. We speak your language and have been serving leaders like you for more than 100 years. UPCEA consultants are current or former continuing and online higher education professionals who are experts in the industry—put our expertise to work for you.


Data that tells your story.

Whether you need to assess the viability of a new program, find out how you stack up with the competition or would like a program portfolio review, we can assist with research and data that will help move your unit forward. Your decisions impact the quality of your operation, as well as the bottom line. We’ll provide data that does more than sit on a page—it’s data that tells the story.

The UPCEA Center for Research and Strategy offers a variety of custom research options through a variable pricing model.


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Other UPCEA Updates + Blogs

Falling Gracefully Into Fall Semester

August is fast-approaching. We look in the rearview and wonder, “Where did summer go?”.  We start bringing ourselves to terms with the reality that the lofty project list we created at the start of summer is going to end the season with some (and maybe many) boxes left unchecked.  This transitionary time from summer to…

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92% of Higher Education Leaders Say Microcredentials Support Institutional Competitiveness

New study from UPCEA and Modern Campus highlights the opportunity for colleges and universities to improve enrollments and student workforce readiness TORONTO and WASHINGTON, D.C., July 20, 2021 — Higher education leaders across North America are citing the value of alternative and microcredentials to support competitiveness and enrollment growth, according to a survey conducted by…

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[Snap Poll Results] Retention and Persistence

It is clear that higher education will face a number of challenges over the next decade as the pandemic has accelerated a number of technological, societal and economic trends. Further complicating the matters for institutions of higher education in the U.S. is the fact that demographic trends show an upcoming decade of declining traditional students.…

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Negotiated Rulemaking Kicks Off | Policy Matters (June 2021)

Major Updates Negotiated Rulemaking Kicks Off “Commenters at the public hearing addressed topics related to federal student aid, including Public Service Loan Forgiveness, widespread debt cancellation and the responsibility of for-profit institutions. The Department of Education began its negotiated rule-making process Monday (June 21) by holding the first of three days of public hearings, with…

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[Study Results] Non-Credit to Credit Pathways

Our recent study on non-credit to credit pathways, sponsored by MindEdge, revealed that while institutions recognize the value of these pathways, most colleges and universities have not yet implemented these routes to a degree. These pathways are prescribed avenues that translate non-credit achievements into credit toward a degree. Non-credit to credit pathways ensure that each…

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UPCEA Announces New Leadership and Name for Chief Online Learning Officer Group

Council for Chief Online Learning Officers (C-COLO) is the body for senior leaders charged with driving online strategy at the unit or campus level WASHINGTON, D.C. (June 23, 2021) — UPCEA, the association for college and university leaders in professional, continuing, and online education, announced today that its body for chief online learning officers is…

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