Marketing cost per inquiry (CPI) is a primary signifier of how well your marketing is performing, but it has historically lacked a critical aspect that makes it a valuable barometer for success: its very own benchmark. Search Influence and UPCEA have addressed this crucial gap in higher education marketing with our Marketing Metrics Research Report:…
Read MoreEffectively enrolling and supporting student veterans is more than a patriotic gesture—it should be a strategic priority. While colleges nationwide aim to diversify their student populations, student veterans offer a unique opportunity. These students are highly motivated and bring diverse experiences that can significantly enhance any campus community. Here’s how colleges can implement cost-effective strategies…
Read MoreThe recent Convergence Conference in New Orleans brought together thought leaders from across the higher education spectrum, offering profound insights on how institutions can evolve to better meet the needs of learners in an era of rapid change. This was our fourth UPCEA-hosted event and the second time at Convergence, but my first time attending.…
Read MoreAs Veterans Day approaches, universities and colleges nationwide often reflect on how to honor student veterans on their campuses. Instagram posts may already be scheduled with some version of “Thank You for Your Service” typed across a proudly waiving American flag. While expressions of gratitude are a step in the right direction, going beyond annual…
Read MoreAs the higher education sector faces a demographic cliff and shrinking demand for undergraduate degrees, institutions are searching for new ways to secure long-term growth. According to a new report from the National Center for Education Statistics, more than 100 colleges have closed their doors over the past two years, and the sector has shrunk…
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