Industry Insights

Valuable insights from UPCEA's trusted corporate partners.

Transdisciplinary Credentials: The Smartest Way to Future-Proof a Degree

July 18, 2025

Why academic institutions are embedding IT credential content into programs far beyond computer science. The new reality: every field is a tech field Whether you’re studying law or logistics, public health or public policy, tech skills are no longer optional. From automation to data security to compliance, today’s workforce expects professionals to be as comfortable…

The AI Literacy Crisis—and How Higher Ed Can Lead

July 3, 2025

Consider the humble pocketknife. For most owners, it cuts a fishing line or opens a bottle. But in the right hands, it becomes a tool of precision and creativity. Now, consider Artificial Intelligence. Vastly more complex, AI is also a tool—one that, depending on the user, can serve as a shortcut or a source of…

Steadying the Ship: Why Professional Coaching Matters in Turbulent Times

June 30, 2025

The pace and pressure of academic leadership have intensified. Many leaders are navigating increased responsibilities, constrained resources, political tension, and widespread fatigue. In this environment, clarity, presence, and sustained energy are essential and precious. To lead effectively, leaders must protect their most limited resource: their focus and energy. Coaching provides a structured space to do…

Digital Marketing Strategy for Higher Education: Drive Enrollment With SEO and PPC

June 6, 2025

How Do You Market to College Students Today? What is the modern student search journey? Today’s students explore school options across various platforms, often following curiosity rather than a set path. Before they even land on a college website, students might watch a dorm tour on TikTok, get advice from Reddit threads, or ask ChatGPT…

Learning Design: Your Best Underutilized Marketing Tool

May 23, 2025

Many non-academic factors influence learners’ higher education decisions: financial implications, geography, degree paths, sports success, family legacy, and more. While there are many ways for a given institution to market itself, economic, technological, and societal shifts are motivating schools to refocus their marketing on attributes that specifically drive positive outcomes and generate industry-ready graduates: Learners…

Other Blogs and News:

UPCEA’s Corporate Member Blog Series #2 | Fixing the Machine: How Corporate Partners Can Address COLO Needs in 2026

The current environment for online higher education is defined by what the 2026 Landscape of Higher Education Report calls a decade of “structural change,” making the job of a Chief Online Learning Officer (COLO) complex and intensely stressful. COLOs are not operating in a vacuum; they must manage a landscape of operational complexity. The Benchmarking…

Honoring the Life and Legacy of Dr. Gary W. Matkin

UPCEA joins colleagues, friends, and the broader higher education community in mourning the passing of Dr. Gary W. Matkin, a distinguished leader in online and professional continuing education whose nearly five decades of service shaped institutions, expanded access, and advanced innovation across the globe. Dr. Matkin began his career with the University of California, Berkeley…

Leading Institutional Transformation in the Age of AI

Artificial intelligence is rapidly reshaping work across society, and higher education institutions are no exception. Traditionally, discussions around AI in the academy have focused on student-facing issues such as academic integrity and personalized learning. Today’s higher education leaders are called to lead institutional transformation shaped by AI.  A new research study from EDUCAUSE conducted in partnership with AIR, NACUBO,…

The Missing Majority: Strategies for Re-engaging Men in Online and Professional Continuing Education

For decades, the narrative in higher education has focused on expanding access. While we have made incredible strides in many areas, a quiet but profound crisis has emerged: the vanishing male student. Across the UPCEA membership, from large public land-grants to private institutions, the data is undeniable. Nationally, women now outnumber men by approximately 60%…

UPCEA Announces 2026 Association Award Recipients

10 Individuals and 6 Programs Receive Association’s Highest Honors WASHINGTON, February 9, 2026 – UPCEA, the online and professional education association, has announced the recipients of the 2026 Association Awards. The UPCEA Association Awards program includes recognition of both individual and institutional achievement across the UPCEA membership. Since 1953, UPCEA has recognized its members’ outstanding…

UPCEA Congratulates Members Recognized in the 2026 U.S. News & World Report Ranking of Best Online Bachelor’s Programs

Nineteen of the twenty-three Top 20 Ranked Institutions are UPCEA Members WASHINGTON, D.C. (February 5, 2026) — UPCEA, the online and professional education association, is pleased to congratulate the many UPCEA members recognized in the 2026 U.S. News & World Report Best Online Programs rankings. U.S. News rankings include nearly 1,850 online programs, covering bachelor’s…